The Impact of Boycotts on Brands
Whether they want to or not, some of the world’s biggest brands have recently stumbled into politically charged social conversations.
Our most recent Networked Insights research report takes a look at the data behind the brand boycott hype, using our analytics platform Kairos to examine millions of online and social conversations, classified 25,000 ways across 50 different emotions to gather an accurate, holistic view of the issue.
Download the full report to:
- Check out brand new data on the realistic impact of political conversations on brands
- Find out how best to measure the impact of controversy
- Learn how to thoughtfully communicate in uncertain times