Search is a great tool when you want to learn about a competitor’s financial performance, get last night’s score, or catch up on a celeb breakup. But if you want to find out what people are saying in social media about your products and services, and what their true interests are, there are better ways. You can uncover preferences and passions in the conversations people are having naturally, on their own, and learn what stage of the purchasing process they’re in. You can discover topics that are drawing outsized attention across the millions of posts appearing in the social media world. You can then execute media strategies that put you where the action is to maximize paid, earned, and owned media spends.
Learn about the three analytical techniques that Networked Insights uses to help companies understand and capture the true value of the never ending social media conversation — full-text search uniquely tailored to social media; clustering using advanced semantic analysis to discover topics in social posts; and classification to guide the discovery process.
