Making digital activation work across digital and TV
By thoroughly analyzing diverse conversions from your audiences over time, we are able to identify the interests and sites they most connect with. Then, we work with social and digital publishers and the platforms to provide specific users, user characteristics, sites, site visitors or interest keywords to target.
You’re able to activate your audiences across many digital channels including Facebook, Twitter and across the web through display, mobile and video through our partnership with sovrn. And, make smarter TV buys and optimize your TV inventory across brands by targeting the shows that your distinct audiences watch.
Reach 1M+ sites and 180M monthly users that share your audience’s interests
Target audience handles, categories or keywords across all their devices
Find engaged audiences via interest clusters that leverage the broader social web
Discover relevant and emerging audience keywords before your competitors
Rank and optimize TV show inventory using audience engagement