Your address will show here +12 34 56 78
Blog
We have a good idea of how you spent your Sunday evening, especially if you’re a woman in New York. 

That’s right, you were peeled to the television soaking up every moment pre-and-post the Oprah award-acceptance truth bomb at the 75th annual Golden Globes.

Powering into Kairos, our machine-learning audience analytics platform, we discovered who was watching, why they were engaging, how they felt about the awards and the subsequent winners. Finally, we even put  our predictions to the test. Check out what we found out. 


More than 61 percent of the viewers were women and they mostly lived in New York. When we analyzed why, we found that it could have a lot to do with the #TimesUp movement, formed just weeks ago.

Wearing black, prominent Golden Globe female attendees used the awards show as a platform to speak out against continued experiences about being sexually harassed, assaulted or otherwise mistreated.  It’s an organic sequel to the #MeToo movement, in which people used social platforms to connect with others who have been sexually mistreated, and the slew of accusations by elite Hollywood women against film producer, Harvey Weinstein.


Of the more than 2.5 million social conversations around the 2018 Golden Globes during the last week, most were about the #TimesUp movement and about why attending women are going to be wearing black.


However, Oprah claimed the next top spot. 

Accepting the Cecile B. DeMille award, given to those who demonstrate “outstanding contributions to the world of entertainment,”  Oprah used her time to show appreciation and empower not just those wearing black to the awards, but those watching and anyone who is tired of not being heard. And it resonated online.


Among the excitement for the winners, Oprah’s speech contributed to emotions of success (35 percent) pride (22 percent) and happiness (8 percent). Check it out below:

 

More than political statements and calls for change, there was humor and of course, winners. 
Check them out below, and compare them to our predictions here: 

0

Blog
Welcome to Weekly Conversations, where each week we will dig into a hot topic dominating social conversations and explore what matters to major audiences and influencers, using our audience intelligence engine, Kairos, and our audience marketing platform, audience.ai, to instantly gather insights from billions of real-time data points.

Read on to find out what we’re talking about this week (hint: This globe doesn’t foster life, but it engages, entertains and rewards itself with gold).

Predictions Schmedictions…unless they’re ours

On Sunday glam and glory will grace televisions sets across the country. Winners will be named, speeches will run too long and losers will be voted on stage by a real-time petition initiated by Kanye West (not really, but maybe). That’s right, we’re talking about the 75th annual Golden Globes. 

But for viewers and those in the social sphere, Sunday is too far away. So, instead, they’re discussing their choices for winners and losers and are using the social space as their platform. While it’s easy to dismiss their chatter as just inaccurate prognostication, we’ve discovered their conversations layered with our machine learning and A.I. actually proves to be mostly accurate – like the time we found the people to have correctly predicted that the Cubs would win the World Series and the election. 

So who and what have viewers pegged to  bask in award greatness this year? We looked at the top nine categories, check them out below: 


Viewers also discussed some surprise over Get Out being lumped in with the comedy and musical category, but they’re excited it’s being considered. They were also pleasantly surprised about the James Franco pick, which stems from a parody of the cult classic, The Room. 

To some viewers, Dunkirk is on the same level, if not exceeded by the Shape of Water, even though predictions say Dunkirk is the projected winner. We will have to hold on for Sunday, when we find out for certain. 

Finally, viewers expressed frustration about Christopher Nolan being the favorite for Best Director as they feel that  Guillermo Del Toro should at least be nominated and considered. 

We’re ready to find out the truth and will be keeping a lucky rabbit’s foot close. Just kidding. We don’t need that, we have Kairos. 

To discover more insights about tools and how they can help you, get in touch with Networked Insights at, hello@networkedinsights.com and www.networkedinsights.com.
0