Media Strategy for Planners and Buyers
Although many media buyers leverage advertising and media analytics to determine their media strategy, you must dig deeper to achieve a greater impact and return on media investments.
Using Better Data to Improve Your Media Strategy Results
Media strategy professionals at the world’s largest brands and agencies rely on Networked Insights’ holistic approach to audience insights that compiles data representing 560 million daily social media and web posts to help you:
- Analyze Target Audiences Intelligently: Our solutions incorporate sophisticated text and predictive analytics to help media professionals make faster and more-informed planning and buying decisions. This includes identifying important audience trends, interest affinities and media preferences.
- Transform Analysis into Activation: Our holistic view of your brand, consumer and competition coupled with intelligent analytics that learn from prior marketing activities and sales results help you forecast outcomes more effectively. Armed with these insights, you can quickly adjust your media strategy and buys with confidence, enabling you to deliver more effective messages across the most worthwhile channels, including TV, display, search and social.
Learn more about our powerful media insights solution by scheduling a risk-free demo.