Consumer data is everywhere! No longer is the challenge finding that data but making sense of it all. What is your audience trying to tell you? We can help. Here is what we offer.

Brand Discovery
Identify how the brand is being discussed across all social media channels

• Evaluate brand related conversations on individual social media channels
• Uncover differences in how channels are used to discuss the brand

Audience Identification

Identify existing segments or discover new segments

• Discover segments based upon specific social conversation or construct an audience specifically where client related conversation is occurring
• Leverage brand conversation to determine audiences’ emotional affinities

Trend Discovery

Leverage our Trend Discovery Engine to find the trending topics that matter to your customers

• Discover segments based upon specific social conversation or construct an audience specifically where client related conversation is occurring
• Leverage brand conversation to determine audiences’ emotional affinities

Brand Perceptions

Discover what resonates with the brand’s audience

• Evaluate actors, shows, movies, athletes, etc. and across media types
• Compare to our existing pre-defined Audience models
• Compare to our Data Dictionaries:
  • TV, Movies, Music, Sports, Fashion, Food & Cooking

Check out our latest Audience Sync video