The exploration of a hot new property like The Walking Dead, shows how social media analytics, applied to TV, can lead your brand to create effective, integrated paid, owned, and earned media campaigns.
This report presents two actionable insights for your brand:
1. “Adults 18–49″ is no longer the only way to identify an audience
2. AMC is a great place to create Social Lift
The competitive advantage that social data provides creates efficiency across your entire media spend (traditional and digital)!
