The final season of Mad Men was much anticipated and discussed. When that many viewers and consumers start talking there are insights to be gleaned.
This report has real implications for brand managers, agency marketers and studio execs. By gaining a better understanding of viewers’ emotional connection to the show, they can create or leverage content that will resonate with fans. And gauging reaction to the branding integration within the show can improve efficiency of spend for this resurgent form of advertising.
In this report, we’ll look at broad reactions to the season from across the web, taking a focused look at the season finale. And we’ll examine how reactions change by audience — from moms to gamers.
