Bringing it all together
Access key performance indicators for your brand and campaign in real-time. Gain better performance assessment and quicker optimization of marketing campaigns and activities, and identify trending audience affinities for content.
Understand the themes from thousands of conversations in a single view
Doppler™ explores your landscape of consumer conversations – by category, topic or segment – and determines when emerging trends or unmet needs are an opportunity to win advantage.
Monitor your brand marketing’s balanced scorecard in real-time
Stay connected to real-time changes in consumer perceptions, engagement, and behaviors with a brand health dashboard configured specifically for you.
A real-time view of path-to-purchase adds a new dimension to marketing measurement
Evaluate marketing’s influence on purchase behavior with a window into consumer conversations. Now budget allocations can be driven by real-time data, rather than having to wait for sales reports.
Know the effectiveness elements of your marketing campaign sooner
Gauge how individual marketing campaigns are performing by measuring conversations, about your campaign and your brand, with various buyer types.
Find your topics and consumers simply, rapidly and completely
Multi-dimensional search capabilities and our breakthrough classification system allow for a more precise examination of consumers by specific interests, broader topics, age, gender, location or custom configured traits.
Develop a 360-degree view of your consumers’ passions & interests
Discover the topics your audience discusses and shares most! Unlock a new capacity to make informed marketing decisions in the areas of media, content and brand ambassadors.
Track product features and attributes that drive brand choice and loyalty
Know the brand and category elements that drive engagement and purchase with consumers. Track how marketing impacts product feature awareness and perception.
Follow the effect of marketing activity on your brand presence
Stay on top of products, brands and competitors with a context and clarity that enables informed decisions making.
SocialSense allows brands to get closer to consumers and better gauge
marketing performance. With Networked Insights, the social web is now a
real-time window into brand, consumer and competitor behavior.