TURN INSIGHTS INTO ACTION WITH A REAL-TIME MARKETING DECISIONS PLATFORM
SocialSense is Networked Insights’ real-time data
analytics platform — an easy-to-use application that
accelerates your discovery of consumer trends and
insights.
The platform is a web-based solution that you can use to inform advanced business strategies, provide the
business case behind marketing decisions and improve the speed to market of your most innovative marketing
programs. Adaptable to the unique characteristics of each organization, SocialSense is a scalable self-service
analytics solution that will keep you in sync with your target audiences.
-
Inform Marketing Decisions
Eliminate the guesswork with our real-time consumer data marketing decisions platform.
-
Compare Audience Interests
Examine disparate date ranges across multiple interests in a single report – product launches, premieres, etc.
-
Analyze Audiences
Discover trends in social data from 20+ preloaded audience segments.
-
Analyze Owned Media
Use robust analytics to measure social media properties and compare performance against competitors.
-
Ascertain Audience Passions
Uncover what topics drive your audience –
Celebrities, TV Shows, Movies, Brands, Musicians. -
Determine Media Performance
The only way to know where you really stand is to compare your performance to others.
-
Target Specific Audiences
Whether you want an unrestricted view of social media or to analyze a specific audience, like Moms or Tech Enthusiasts, SocialSense 4.0 allows you to start with a broad audience and then switch to over 19 different targeted audiences when you need to focus.
-
Track Audience Interests
Your time is valuable and it should be spent interpreting data, not setting up topics and writing queries. Data Dictionaries offer thousands of pre-defined customer interests around top TV shows, Movies, Brands, Celebs, developed and maintained by social and vertical experts leveraging years of experience and robust testing.
-
Compare Media Performance
Context is everything. The only way to know where you really stand is to compare your performance to others. The Social Index Report offers a single metric that combines volume, acceleration and sentiment to let you quickly understand exactly where you stand.
-
Compare Audience Interests
We'll say it again, context is everything. Interest Comparison allows you to align disparate date ranges across multiple interests in a single report. Compare your product launch, TV show premiere or campaign with your competitor's launches, premieres and marketing campaigns without having to extract and combine the data yourself.
-
Track Owned Media Properties
It seems like everyone has a Facebook Page, Twitter account and YouTube channel these days. It's hard enough to keep up with what's happening in each of these channels, much less keep up with all of your competitors. SocialSense 4.0 solves this problem by giving you quick access across each of these channels to compare your performance and keep an eye on your competitors.
All Marketing should be data driven
SocialSense brings real-time insights to everyday marketing decisions keeping you in-sync with target audiences. The result: Improved performance of your marketing programs
“Competent marketers react to social data, but smart marketers are directed by it. By moving beyond monitoring and sentiment, we have really started to increase the value of our media and advertising by delivering double-digit efficiency across our entire spend.”
Brian Wallace
Vice President of Strategic MarketingSamsung
-
4 Ways Real-Time Data Enhances Marketing Decisions
-
Better marketing for smarter budgeting: Discover the minimal effective amount of spend
-
How Big Data can mean Big Insights for Brands
-
Networked Insights’ Unrivaled Advantage in Socially Informed Media Planning and Buying
-
Finding the fans that work for you
-
How the Dream Team is already bringing home the gold for brands
-
Social Business Intelligence: Wisdom from the Outside-In
