Campaign Strategy
Discover new themes and ideas for campaigns that will resonate with your target audience. Use to inform and execute integrated campaigns. Learn the language of your customers. Equip your creatives and writers with the words and phrases used by targets and influencers. Agencies can quickly identify themes for new-business pitches.
Key SocialSense features for creating campaign strategy:
- Discovery Insights automatically generate hot topics your targets are buzzing about, helping to identify campaign themes and resonant language for copywriting.
- Keyword Insights track targets’ attitudes around your brands, products, and competition.
- Engagement Measurement accounts for frequency of themes in posts and influence of posters. Find themes and language that matter to those most influential and engaged.
- Sentiment Analysis tracks tone and mood around key themes.
- Tag Clouds create visuals to quickly convey the hottest buzzing topics and themes.
- Trending Display identifies which topics and themes are trending up — and which will soon be old news.
- Relevant Verbatims help you find and share testimonials. Use customer quotes directly in copy or to inspire authentic copy.
- Integrated Quantcast™ Data reports demographics for the sites where relevant conversations are taking place. Ensure you’re creating campaigns that will reach the right targets.
Campaign Evaluation
Track the ideas, conversations, and words most important to your campaigns. See which brand attributes are owned by you and which by your competitors. Benchmark shifts in awareness, attitudes and behavior—and increase your agility with constant feedback. Quick and accurate intelligence allows you to double down on successful campaigns, tweak good ones to make them great, or fail fast.
Key SocialSense features for evaluating campaigns:
- Discovery Insights automatically generate hot topics your targets are buzzing about regarding the content and goals of your campaigns.
- Keyword Insights track targets’ attitudes around your brands, products, and competition — and any other terms you enter. Track attitudes pre- to post-campaign and measure how the conversation changes as your campaign develops.
- Engagement Measurement accounts for frequency of themes in posts and influence of posters. Measure the true impact of your campaigns by measuring both quantity and quality of audience.
- Sentiment Analysis tracks tone and mood around key themes.
- Tag Clouds create visuals to quickly convey the hottest buzzing topics and themes. View for specific dates and ranges to correlate with campaign events.
- Trending Display identifies how the conversation changes throughout your campaign. See if you’re moving the needle.
- Relevant Verbatims help you fine-tune campaign language. Use customer quotes directly in copy or to inspire authentic copy.
- Integrated Quantcast™ Data reports demographics for the sites where relevant conversations are taking place. Ensure you’re building your campaigns based on the right targets.
Advise Digital Ad Spend
Determine the most efficient and effective distribution of your digital advertising budget. SocialSense provides a contextual approach – finding the conversations that matter — to placing digital ads on social media sites. Combining with demographic and other site data produces the best sites to reach desired targets. Agencies can use to quickly inform proposals for new-business pitches.
Key SocialSense features for advising digital ad spend:
- Buzz from Across the Entire Web scans the web for sites where conversations relevant to your digital ad campaign are taking place.
- Keyword Insights help identify sites where the conversation is strongest around your brands and products — and any other terms you enter.
- Engagement Measurement accounts for frequency of themes in posts and influence of posters. Find sites with both quantity and quality of audience.
- Sentiment Analysis tracks tone and mood around key themes on various sites.
- Tag Clouds create visuals to quickly confirm sites with relevant buzzing topics and themes.
- Trending Display helps identify sites where valuable conversations are gathering steam.
- Integrated Quantcast™ Data reports demographics for the sites where relevant conversations are taking place. Ensure you’re placing your digital ads amidst the right conversation between the right targets.
Drive Innovation
Put your smartest, most loyal customers right into your R&D Department. Whether it’s a groundswell of support for an entirely new product in the white space or subtle improvements to an existing product’s features, SocialSense allows you to access the wisdom of the many. Innovation has applications beyond product development: Improve services, change store design or offerings in a retail setting, and more. Agencies can use to quickly inform proposals for new-business pitches.
Key SocialSense features for driving innovation:
- Discovery Insights automatically generate hot topics your targets are buzzing about, helping to generate ideas for new products, features, and services.
- Keyword Insights track targets’ attitudes around your brands, products, and competition. Focus in on particular features or offerings to gather customer ideas for innovating improvements.
- Engagement Measurement accounts for frequency of themes in posts and influence of posters. Innovate on the features or offerings that spur the most engagement.
- Sentiment Analysis tracks tone and mood around key themes.
- Tag Clouds create visuals to quickly highlight opportunities for innovation.
- Trending Display helps track ideas and prospects for innovation as the conversation evolves over time.
- Integrated Quantcast™ Data reports demographics for the sites where relevant conversations are taking place. Ensure you’re innovating for the right targets.
