Social media’s "Best in Show"

By February 13, 2013 Analysis No Comments

This week, one of America’s greatest sporting events took place – the 137th annual Westminster Kennel Club Dog Show. The first Westminster show was held on May 8, 1877, making it the second-longest continuously held sporting event in the United States behind only the Kentucky Derby. Of course, many people are aware of this show because of the “cute” or “funny-looking” dogs that are featured, and some have even learned about the inner-workings of the judging process from watching Christopher Guest’s popular parody, Best in Show. This two-day event has been broadcasted by the USA Network for almost 30 years and has built a strong social presence in the last few years, in-part due to USA Network’s strong hand in enabling social viewer engagements.

This year there were over 44K conversations during the show, and Banana Joe the Affenpinscher took the top prize—as well as a “#RoundOfAPaws” from more than 17K Twitter conversations. Wynn Las Vegas had set pretty good odds (11 to 1) on Banana Joe to take home the top prize, but for many people on social media, the Affenpinscher isn’t always their favorite pooch.

Looking across the entire social web, Networked Insights has compiled the top 5 breeds (out of 187 Westminster recognized breeds) for each official category to determine who the real top dogs were.