Marketers are aware that for decades celebrity endorsements has proven to be a successful tactic for brands to influence consumer preference. And marketers have also recently seen growth in brands using product placement to influence consumers such as in the upcoming James Bond film, which contains over $45 million worth of product placement. Music videos too have grown to be about a $15 million product placement industry, allowing brands to align their products with artist that appeal to their target consumer.
So we explored the question of; Is Lady Gaga right for your Brand In our most recent Social Intelligence Report on Lady Gaga. In it you will learn more about product placements while a growing trend there are many potentially pitfalls as well. Also with the unprecedented amount of media coverage, access to information and levels of social sharing, there is an increased need for visibility in real-time around celebrities and their associations with a brand.
We hope you enjoy this report!
