Is search always the right solution? There are many things you can do with a hammer, but it’s not so great if you need to turn a screw.
Text Classification is an alternative to search that may be more appropriate for social media data analysis. Text classification is the task of assigning predefined categories to free-text documents. It can provide conceptual views of document collections and has important applications in the real world. Using text classification as the foundation for analysis – i.e., teaching a machine to categorize posts the way humans do – can dramatically improve your ability to gather the right data and, ultimately, increase the chances that you’ll uncover what you need to know.
Learn more about text classification versus search in our latest report.
