Networked Insights analyzed millions of movie posts to understand how audiences are engaging around the highly anticipated new movies of the summer.
Adidas received a massive brand lift as a sponsor for the 2012 Summer Olympics. Check out our Infographic to see where other top brands fell, and the top emotions surrounding the Olympics.
In a given month, there are approximately 225,000 people tweeting about non-alcoholic beverages across the social web. 52% are women and 77% of the posts elicit emotions that are positive – like desire, happiness and love. We took a look at which soft drink brands women engage with most.
Women make up 85% of all consumer purchases on everything from health items to technology to food. Brands know that women are powerhouse spenders and connecting with them will make…