For this year’s Summer Olympics in Rio, Networked Insights is using its advanced social analytics technology to learn which brands are winning (and losing) throughout this year’s epic festivities, and…
Adidas received a massive brand lift as a sponsor for the 2012 Summer Olympics. Check out our Infographic to see where other top brands fell, and the top emotions surrounding the Olympics.
In a given month, there are approximately 225,000 people tweeting about non-alcoholic beverages across the social web. 52% are women and 77% of the posts elicit emotions that are positive – like desire, happiness and love. We took a look at which soft drink brands women engage with most.
Women make up 85% of all consumer purchases on everything from health items to technology to food. Brands know that women are powerhouse spenders and connecting with them will make…