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Our Partner, Under Armour, Named Ad Age Marketer of the Year

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“…we can be a little better, we can push a little harder. So why would we set our sights on anything but being No. 1?” Kevin Plank, CEO, Under Armour…

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Black Friday Burnout: Will Consumers Boycott the Holiday?

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Despite the rise in online shopping and Cyber Monday, Black Friday remains the biggest shopping day of the year (in terms of media attention, if not sales). Networked Insights wanted…

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Ranking & Evaluating The Season’s Hottest Toys

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According to a Networked Insights analysis of social conversations, the Frozen Elsa doll is the top holiday toy for 2014. Honorable mentions go to: Monster High Dolls Lego Minecraft FurReal…

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“Pinkwashing” Doesn’t Work with Consumers. Will Movember?

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What makes a cause marketing campaign, such as breast cancer awareness efforts, successful? It’s up to the consumer’s interpretation, and our analysis of several brands’ breast cancer awareness (BCA) campaigns…

Perspectives

Brands Get in Touch

with their Emotions

Lady Gaga, Celebrity Analysis

Social Intelligence Report

Big Data Can Mean Big Insights

Gather consumer data in real time

True Blood

Social Intelligence Report

Brand’s Brochure

Strategic marketing driven by real-time consumer insights

Semantic vs. Sentiment

Why semantic analysis is better

Real-Time Consumer Insights

Sought By Marketers

Spend Less Money

Minimal effective amount on media

Gleanster Social Data

Smarter Marketing Report

Stage-Gate Success

How the social web drives product development