Whitepapers

March of the Robo-Advisors: Are Consumers Falling in Line?

March of the Robo-Advisors: Are Consumers Falling in Line?

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Digital Wallets – A Bank Brand Manager’s Newest Frenemy

Digital Wallets – A Bank Brand Manager’s Newest Frenemy

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Marketing to Women: Establishing Trust, Advocacy and Authenticity

Marketing to Women: Establishing Trust, Advocacy and Authenticity

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Highest Score Possible for Audience Analysis and Best suited for Media and Marketing Teams

Highest Score Possible for Audience Analysis and Best suited for Media and Marketing Teams

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2016 Super Bowl Advertisers Emotional Score Card

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For Marketers, it’s Time for Hi-Def Audiences

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Brands Find the Perfect Fit

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Measure Brand Health in Real Time

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How Dirty is Big Data?

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2015 Super Bowl Advertisers Emotional Score Card

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Brands Get in Touch With Their Emotions

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Predicting Box Office Results

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eBooks

Marketing to Women eBook

Marketing to Women eBook

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Case Studies

Classic cereal brand digs into a new opportunity audience to wake up sales

Classic cereal brand digs into a new opportunity audience to wake up sales

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Under Armour

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American Family Insurance

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Webinars

A Perfect Storm is Coming: Are you ready for the Millennial Financial Services Consumer?

A Perfect Storm is Coming: Are you ready for the Millennial Financial Services Consumer?

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Hi-Def Audiences: Understand Your Audience Based on 25,000+ Dimensions

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Social Analytics: Stop Counting What and Start Understanding Why

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Adaptive Planning: Push your return on media investment

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Kairos® Audience Insights for Twitter

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Blog

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Summer Blockbuster Movies

| Insights and Infographics, Uncategorized | No Comments

Networked Insights analyzed millions of movie posts to understand how audiences are engaging around the highly anticipated new movies of the summer.

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Let the Ad Games Begin

| Blog, Insights and Infographics, Uncategorized | No Comments

Adidas received a massive brand lift as a sponsor for the 2012 Summer Olympics. Check out our Infographic to see where other top brands fell, and the top emotions surrounding the Olympics.

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Talking Soda Pop

| Insights and Infographics, Uncategorized | No Comments

In a given month, there are approximately 225,000 people tweeting about non-alcoholic beverages across the social web. 52% are women and 77% of the posts elicit emotions that are positive – like desire, happiness and love. We took a look at which soft drink brands women engage with most.

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Marketing to Women: Establishing Trust, Advocacy and Authenticity

| Analysis, Commentary, Perspectives, Reports & Guides | No Comments

Women make up 85% of all consumer purchases on everything from health items to technology to food. Brands know that women are powerhouse spenders and connecting with them will make…