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Listening to Our Veterans

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As Memorial Day approaches, we turned our attention to U.S. military veterans and veteran marketing – listening and analyzing what they are saying across social media to better understand their…

TV Upfronts: Using Social Media as an Early Indicator of TV Show Success

| Uncategorized | No Comments

The annual TV upfronts come to an end this week and media buyers are looking for ways to ensure they make the best possible ad buys this fall season including…

Preparing for the YouTube Newfronts: Audiences to Understand

| Analysis | No Comments

This week, media buyers, brands and advertisers are gathering for the Newfronts, the series of programming upfronts by digital video content providers. Highlights include YouTube’s presentation which focused​ on demonstrating its…

Forecasting the 2015 Box Office Winners

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Last summer was a poor one for Hollywood. The season closed with a total of $3.77 billion, down nearly 22% from 2013. There were a few great hits like Guardians of the…

Perspectives

How Dirty is Big Data?

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View the Report

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Lady Gaga, Celebrity Analysis

Social Intelligence Report

Brands Get in Touch

with their Emotions

Big Data Can Mean Big Insights

Gather consumer data in real time

True Blood

Social Intelligence Report

Brand’s Brochure

Strategic marketing driven by real-time consumer insights

Semantic vs. Sentiment

Why semantic analysis is better

Real-Time Consumer Insights

Sought By Marketers

Spend Less Money

Minimal effective amount on media

Gleanster Social Data

Smarter Marketing Report

Stage-Gate Success

How the social web drives product development