In a given month, there are approximately 225,000 people tweeting about non-alcoholic beverages across the social web. 52% are women and 77% of the posts elicit emotions that are positive – like desire, happiness and love. We took a look at which soft drink brands women engage with most.
Women make up 85% of all consumer purchases on everything from health items to technology to food. Brands know that women are powerhouse spenders and connecting with them will make…
Brands who think of Moms as one targetable group are missing an opportunity to target more exactly and connect with better content. Read how different opportunity audiences, both made up of Moms, use media differently.