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“Pinkwashing” Doesn’t Work with Consumers. Will Movember?

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What makes a cause marketing campaign, such as breast cancer awareness efforts, successful? It’s up to the consumer’s interpretation, and our analysis of several brands’ breast cancer awareness (BCA) campaigns…

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Will Cord-Cutters Upset the Traditional TV Paradigm?

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Much has been made of the pending demise of the cable TV industry at the hands of the “cord-cutters” –viewers dead-set against paying another dime to the likes of Comcast,…

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Advertisers Can Now Target Networked Insight’s Custom Audiences Directly in Their DSP

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Advertisers now have access to syndicated Networked Insights audiences through a number of demand side platforms (DSPs), including MediaMath, thanks to a partnership between Networked Insights and sovrn. Users of…

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Apple Watch Validates Wearable Products for Consumers

| Analysis, Perspectives, Uncategorized | No Comments

Although the Apple Watch hasn’t even gone on sale yet, the company’s Sept. 9 announcement that it will launch the much-hyped product in early 2015 has changed the entire wearables…

Perspectives

Lady Gaga, Celebrity Analysis

Social Intelligence Report

Big Data Can Mean Big Insights

Gather consumer data in real time

True Blood

Social Intelligence Report

Brand’s Brochure

Strategic marketing driven by real-time consumer insights

Semantic vs. Sentiment

Why semantic analysis is better

Real-Time Consumer Insights

Sought By Marketers

Spend Less Money

Minimal effective amount on media

Gleanster Social Data

Smarter Marketing Report

Stage-Gate Success

How the social web drives product development