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DirtyData_Robot

How Dirty Is Social Data? An Analysis of Social Spam

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Brands know that social media posts are a goldmine of consumer data that they can leverage for insight into the tastes, preferences and purchase intent of their target market. Even though…

Speaker Series – Susan Noble from Mindshare

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We here at NI are junkies for knowledge. We take it any way we can, and when we can’t get it, we go out looking for it. Lucky for us,…

Bottom of the Food Chain – on Top of the World!

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As an intern, I’m aware of where I stand in a company hierarchy. I used to consider it a successful day if I got called some version of Alyssa or…

movin-on-up-1

Movin’ on Up

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In its Chicago location, Networked Insights spent the last few years in two separate offices, with three separate kitchens, and colleague recreation spilling over into the work space. Not only…

Perspectives

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Lady Gaga, Celebrity Analysis

Social Intelligence Report

Brands Get in Touch

with their Emotions

Big Data Can Mean Big Insights

Gather consumer data in real time

True Blood

Social Intelligence Report

Brand’s Brochure

Strategic marketing driven by real-time consumer insights

Semantic vs. Sentiment

Why semantic analysis is better

Real-Time Consumer Insights

Sought By Marketers

Spend Less Money

Minimal effective amount on media

Gleanster Social Data

Smarter Marketing Report

Stage-Gate Success

How the social web drives product development