emotion sentiment

How measuring emotions gives brands more actionable insight than measuring sentiment

| Analysis, Perspectives | No Comments

Sentiment analysis has been the go-to social listening metric to determine how consumers feel about a brand (with good reason). It’s an easily-understood number that gives managers a quick snapshot…


Kudos to Our Partner, Campbell’s, For its Agile Approach to Consumer Insights

| Uncategorized | No Comments

For Campbell Soup Company and associated brands such as V8, decision-making used to be guided mostly by quantitative research. Now the brand, which is a Networked Insights partner, has taken…


Holiday Box Office Projections: The Hobbit to Gross $15M More Than Industry Predictions

| Analysis | No Comments

A breakthrough in social analysis allows Networked Insights to predict the success of a movie with 79 percent accuracy and 30 weeks prior to the movie’s debut. This “always on”…


Which Ads Are Consumers Talking About This Holiday Season and Why

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With only a few weeks to go until Christmas, Dick’s Sporting Goods has captured the hearts of the U.S. viewing audience – and the largest proportion of holiday ad conversation…


Brands Get in Touch

with their Emotions

Lady Gaga, Celebrity Analysis

Social Intelligence Report

Big Data Can Mean Big Insights

Gather consumer data in real time

True Blood

Social Intelligence Report

Brand’s Brochure

Strategic marketing driven by real-time consumer insights

Semantic vs. Sentiment

Why semantic analysis is better

Real-Time Consumer Insights

Sought By Marketers

Spend Less Money

Minimal effective amount on media

Gleanster Social Data

Smarter Marketing Report

Stage-Gate Success

How the social web drives product development