Blog

7584136252_296f57f9ab_z

Holiday Box Office Projections: The Hobbit to Gross $15M More Than Industry Predictions

| Analysis | No Comments

A breakthrough in social analysis allows Networked Insights to predict the success of a movie with 79 percent accuracy and 30 weeks prior to the movie’s debut. This “always on”…

6596443599_310174590e_z

Which Ads Are Consumers Talking About This Holiday Season and Why

| Analysis | No Comments

With only a few weeks to go until Christmas, Dick’s Sporting Goods has captured the hearts of the U.S. viewing audience – and the largest proportion of holiday ad conversation…

6995149049_4b29243228_z

Our Partner, Under Armour, Named Ad Age Marketer of the Year

| Uncategorized | No Comments

“…we can be a little better, we can push a little harder. So why would we set our sights on anything but being No. 1?” Kevin Plank, CEO, Under Armour…

medium_6411290953

Black Friday Burnout: Will Consumers Boycott the Holiday?

| Uncategorized | No Comments

Despite the rise in online shopping and Cyber Monday, Black Friday remains the biggest shopping day of the year (in terms of media attention, if not sales). Networked Insights wanted…

Perspectives

Brands Get in Touch

with their Emotions

Lady Gaga, Celebrity Analysis

Social Intelligence Report

Big Data Can Mean Big Insights

Gather consumer data in real time

True Blood

Social Intelligence Report

Brand’s Brochure

Strategic marketing driven by real-time consumer insights

Semantic vs. Sentiment

Why semantic analysis is better

Real-Time Consumer Insights

Sought By Marketers

Spend Less Money

Minimal effective amount on media

Gleanster Social Data

Smarter Marketing Report

Stage-Gate Success

How the social web drives product development