Holiday Box Office Projections: The Hobbit to Gross $15M More Than Industry Predictions

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A breakthrough in social analysis allows Networked Insights to predict the success of a movie with 79 percent accuracy and 30 weeks prior to the movie’s debut. This “always on”…


Which Ads Are Consumers Talking About This Holiday Season and Why

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With only a few weeks to go until Christmas, Dick’s Sporting Goods has captured the hearts of the U.S. viewing audience – and the largest proportion of holiday ad conversation…


Our Partner, Under Armour, Named Ad Age Marketer of the Year

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“…we can be a little better, we can push a little harder. So why would we set our sights on anything but being No. 1?” Kevin Plank, CEO, Under Armour…


Black Friday Burnout: Will Consumers Boycott the Holiday?

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Despite the rise in online shopping and Cyber Monday, Black Friday remains the biggest shopping day of the year (in terms of media attention, if not sales). Networked Insights wanted…


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