Donald Trump may NOT be America’s most hated politician

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The voters are speaking. And across the political spectrum, candidates with a hat in the ring for the 2016 Presidential election are the subject of a wide variety of social media commentary…

Social Data is Now Marketing Data: How the GroupM and Networked Insights Partnership Came to Life

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Last week, Networked Insights announced our exclusive partnership with GroupM, the largest media management company in the world.  To put GroupM’s scale into context, it’s estimated that their investments account for…

Brands Can Do More When they Understand Why Social Trends are Happening

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When spikes in social conversation occur, brands take notice. Are people talking about my product category? Is there a PR crisis I need to address? Is a hot trend taking…


Survey: C-Suite Executives Dissatisfied with Current Ad Agency Model

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The advertising industry is in the middle of an unprecedented change. As Adweek, Ad Age and others have noted, an exceptional amount of agency business, totaling $25 billion, is up…


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Lady Gaga, Celebrity Analysis

Social Intelligence Report

Brands Get in Touch

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Big Data Can Mean Big Insights

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True Blood

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Brand’s Brochure

Strategic marketing driven by real-time consumer insights

Semantic vs. Sentiment

Why semantic analysis is better

Real-Time Consumer Insights

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How the social web drives product development