Discover the themes, brands, and celebrity affinities of a network TV program.

Our Media Optimization Guide will show you how to use real-time data to make your advertising spend go farther.

A complete measurement and analytics report based on social data about the fans, brands, and commercials from Super Bowl XLVI.

Search isn’t always the perfect solution. Learn more about Text Classification.

Social data is becoming increasingly important in the new product development processes of many companies.

See how consumers speak about the five largest retail brands in social media and discover how and why brands relate to their customers.

Analysis of the Mountain Dew brand via social media channels and the interaction of online audience segments.

The 2011 Fall TV New Show Update is now available.

Which NCAA College Football team has the most active fans in social media?

The Season 4 premiere of True Blood in June was the hit that series producers had hoped for, matching the show’s highest ratings ever.

Marketers are aware that for decades celebrity endorsements has proven to be a successful tactic for brands to influence consumer preference.

Learn about the three analytical techniques we use to capture social conversations.

Learn how you can use social media analytics to transform your media planning process.

Learn about why semantic analysis is better than sentiment analysis.

Use social media to optimize your ad dollars.

Find out how to spend the minimal effective amount on marketing.

Discover how modeling the ripple effect of social media can achieve great media efficiences.

How to choose a Celebrity Endorser from the Annual Academy Awards.

How to make your media plan go further.

Learn how to measurably boost the effectiveness of your media spend.

Learn what brands got the most Social Lift from buying a Super Bowl ad.

Discover the competitive advantage social data can provides your entire organization.

Examine reactions to the season from across the web by audience — from moms to gamers.