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How Much is a Single Tweet Worth? For Movies, 560.

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What’s playing at the movies and our desire to see them is a pretty typical conversation among friends and family. In fact, 30 million people talk about movies on Twitter…

How Kohl’s Could Have Avoided its Earning Disaster

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On November 13, Kohl’s announced a Q3 drop in sales that caught investors and analysts by surprise. The iconic retailer had long been viewed as one of the best-run regional…

Infographic: Social Media’s Oscars Fashion Scorecard

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It’s one of fashion’s biggest nights. While fashion bloggers around the globe are declaring their best and worst dressed celebrities of the 87th Academy Awards, Networked Insights analyzed social data…

leading-indicator

Social Data as a Leading Indicator for Sales

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More than fifty years ago, the concept of managing the 4Ps – price, product, place and promotion –was introduced to marketing students. Today, the introduction of new technologies and fragmented…

Perspectives

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Lady Gaga, Celebrity Analysis

Social Intelligence Report

Brands Get in Touch

with their Emotions

Big Data Can Mean Big Insights

Gather consumer data in real time

True Blood

Social Intelligence Report

Brand’s Brochure

Strategic marketing driven by real-time consumer insights

Semantic vs. Sentiment

Why semantic analysis is better

Real-Time Consumer Insights

Sought By Marketers

Spend Less Money

Minimal effective amount on media

Gleanster Social Data

Smarter Marketing Report

Stage-Gate Success

How the social web drives product development