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Brands Can Do More When they Understand Why Social Trends are Happening

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When spikes in social conversation occur, brands take notice. Are people talking about my product category? Is there a PR crisis I need to address? Is a hot trend taking…

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Survey: C-Suite Executives Dissatisfied with Current Ad Agency Model

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The advertising industry is in the middle of an unprecedented change. As Adweek, Ad Age and others have noted, an exceptional amount of agency business, totaling $25 billion, is up…

Pinpoint Why

Pinpoint: Making Big Data Actionable for Brands

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With vast amounts of data on hand, it’s getting easier to identify trending topics. But it’s harder to be in front of upcoming trends and even more difficult to determine…

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Time with Dad (or Mom). The best gift of all.

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Racking your brain about what to give your dad for Father’s Day? What did Mom get for Mother’s day? How about Paid Family Leave? Not sure if you’ve heard, but…

Perspectives

How Dirty is Big Data?

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Lady Gaga, Celebrity Analysis

Social Intelligence Report

Brands Get in Touch

with their Emotions

Big Data Can Mean Big Insights

Gather consumer data in real time

True Blood

Social Intelligence Report

Brand’s Brochure

Strategic marketing driven by real-time consumer insights

Semantic vs. Sentiment

Why semantic analysis is better

Real-Time Consumer Insights

Sought By Marketers

Spend Less Money

Minimal effective amount on media

Gleanster Social Data

Smarter Marketing Report

Stage-Gate Success

How the social web drives product development