Whitepapers

Marketing to Women: Establishing Trust, Advocacy and Authenticity

Marketing to Women: Establishing Trust, Advocacy and Authenticity

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Highest Score Possible for Audience Analysis and Best suited for Media and Marketing Teams

Highest Score Possible for Audience Analysis and Best suited for Media and Marketing Teams

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2016 Super Bowl Advertisers Emotional Score Card

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For Marketers, it’s Time for Hi-Def Audiences

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Brands Find the Perfect Fit

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Measure Brand Health in Real Time

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How Dirty is Big Data?

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2015 Super Bowl Advertisers Emotional Score Card

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Brands Get in Touch With Their Emotions

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Predicting Box Office Results

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Case Studies

Classic cereal brand digs into a new opportunity audience to wake up sales

Classic cereal brand digs into a new opportunity audience to wake up sales

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Under Armour

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American Family Insurance

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Webinars

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Hi-Def Audiences: Understand Your Audience Based on 15,000+ Dimensions

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Social Analytics: Stop Counting What and Start Understanding Why

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Adaptive Planning: Push your return on media investment

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Kairos® Audience Insights for Twitter

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Blog

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Talking Soda Pop

| Insights and Infographics, Uncategorized | No Comments

In a given month, there are approximately 225,000 people tweeting about non-alcoholic beverages across the social web. 52% are women and 77% of the posts elicit emotions that are positive – like desire, happiness and love. We took a look at which soft drink brands women engage with most.

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Marketing to Women: Establishing Trust, Advocacy and Authenticity

| Analysis, Commentary, Perspectives, Reports & Guides | No Comments

Women make up 85% of all consumer purchases on everything from health items to technology to food. Brands know that women are powerhouse spenders and connecting with them will make…

All Mom's are not alike. This infographic takes a look at top apps used by two opportunity audiences made up of Mom's:  New Mom's and Millenial Mom's

Mom’s Top Apps

| Commentary, Insights and Infographics | No Comments

Brands who think of Moms as one targetable group are missing an opportunity to target more exactly and connect with better content. Read how different opportunity audiences, both made up of Moms, use media differently.

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We all know Captain America will be huge, but these facts may surprise you.

| Analysis, Commentary | No Comments
We all know Marvel's next blockbuster, Captain America: Civil War will be HUGE (just look at the trailer!). It's already broken the record for all Marvel movies in pre-sale tickets, and...