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emotion sentiment

How measuring emotions gives brands more actionable insight than measuring sentiment

| Analysis, Perspectives | No Comments

Sentiment analysis has been the go-to social listening metric to determine how consumers feel about a brand (with good reason). It’s an easily-understood number that gives managers a quick snapshot…

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Kudos to Our Partner, Campbell’s, For its Agile Approach to Consumer Insights

| Uncategorized | No Comments

For Campbell Soup Company and associated brands such as V8, decision-making used to be guided mostly by quantitative research. Now the brand, which is a Networked Insights partner, has taken…

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Holiday Box Office Projections: The Hobbit to Gross $15M More Than Industry Predictions

| Analysis | No Comments

A breakthrough in social analysis allows Networked Insights to predict the success of a movie with 79 percent accuracy and 30 weeks prior to the movie’s debut. This “always on”…

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Which Ads Are Consumers Talking About This Holiday Season and Why

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With only a few weeks to go until Christmas, Dick’s Sporting Goods has captured the hearts of the U.S. viewing audience – and the largest proportion of holiday ad conversation…

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