Brands Find the Perfect Fit

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Marketers are constantly working to line up their product with the right consumer and present a message that’s of value to that individual.  But consumers’ needs are constantly shifting and…


This is Cuba

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Networked Insights helps Western Union understand its changing Cuban market with a study in generational emotional differences, themes regarding entrepreneurship and interests of Cubans living in Cuba and around the…

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Measure Brand Health in Real Time

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Before the explosion of social media, companies relied on focus groups and marketing surveys to reveal consumer passions. And to their detriment, many companies still rely on that approach. But…

Donald Trump may NOT be America’s most hated politician

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The voters are speaking. And across the political spectrum, candidates with a hat in the ring for the 2016 Presidential election are the subject of a wide variety of social media commentary…


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