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Resources

Explore our free resources to uncover the type of insights people analytics can offer your campaigns, brand and targeting efforts.From case studies within your industry, to deep research focusing on best practices and analysis, we have you covered. 

Insights

 We do things differently at NI. Explore our insights as we put our own products to use to uncover insights on hot topics, interesting trends popular on the social space, client success stories, and happenings at NI. We update regularly and would love to hear from you!

Blog

Controversy, Politics and Inclusion Riders: We Look at the 2018 Oscars

March 5, 2018

From Oscars Sunday to Monday morning more than 4.5 million conversations occurred about the celebrated awards show. Networked Insights dove head first...

Blog

Gold Medals and Engagement: Female Events Pull In More than Male Events

February 26, 2018

Networked Insights Note: This is the fourth report in a new series Networked Insights is developing about the Olympics. We will continue to monitor to...

Blog

Olympics Audience + Brand Engagement

February 22, 2018

Networked Insights Note: This is the third report in a new series Networked Insights is developing about the Olympics. We will continue to monitor top...

Blog

Races or Runway? Olympics Take the Gold; NYFW isn’t on the Podium

February 20, 2018

Networked Insights Note: This is the second report in a new series Networked Insights is developing about the Olympics. We will continue to monitor to...

Blog

Audience Perception of North Korea Improves after Olympics Begin

February 13, 2018

Networked Insights Note: This is the first report in a new series Networked Insights is developing about the Olympics. We will continue to monitor top...

Blog

UPDATE: Networked Insights’ Grammy Predictions 2018

January 26, 2018

UPDATE 1/29/17:Well, once again we’re proven that the social space isn’t a perfect science. The people may have spoken, but they werenR...

Blog

Holiday Shopping 2017-2018 Review

January 24, 2018

Now that the trees are packed and the family visits are good to go for another year, we’re taking our new-found free time and diving into the impact h...

Blog

Golden Globes 2018: #TimesUp Movement Claims Spotlight

January 8, 2018

We have a good idea of how you spent your Sunday evening, especially if you’re a woman in New York. That’s right, you were peeled to the t...

Blog

Weekly Conversations: Social Media Predicts Golden Winners

January 5, 2018

Welcome to Weekly Conversations, where each week we will dig into a hot topic dominating social conversations and explore what matters to major audien...

Blog

American Family Insurance Acquires Networked Insights: This is just the beginning

December 14, 2017

Friends, colleagues and clients:I am pleased to announce that Networked Insights is joining forces with American Family Insurance. As a third-generati...

Blog

American Family Insurance Acquires Networked Insights: This is just the beginning

December 14, 2017

Friends, colleagues and clients: I am pleased to announce that Networked Insights is joining forces with American Family Insurance. As a third-generat...

Blog

Women & Shopping: Maybe it’s Stereotypes, Maybe it’s Marketing

December 14, 2017

Women ring in 85 percent of all consumer purchases in the health, technology and food industries.That means women spend more on the $1.6 trillion heal...

Blog

The Social Space and Networked Insights Defined

December 14, 2017

Understanding social is hard. It’s really that simple.Even analytics organizations who make it their business, literally, to understand what companies...

Blog

Making Sense of Social Data with CEO Dan Neely

December 14, 2017

Walking in to Networked Insights and removing his backpack, Chief Executive Officer Dan Neely launches in to a story about his young children and the ...

Blog

Weekly Conversations: Strange Things are Afoot, Stress and Love Run High

November 3, 2017

Welcome to Weekly Conversations, where each week we will dig into a hot topic dominating social conversations and explore what matters to major audien...

Blog

Halloween By the Numbers, 2016 + 2017

November 1, 2017

Dudes donning President Trump gear while munching on Reese’s, that was Halloween 2017 in a nutshell.Using the analytics engine Kairos, Networked...

Blog

Coach or Tapestry? Emotions Run Strong on Luxury Brand Change

October 13, 2017

Welcome to Weekly Conversations, where each week we will dig into a hot topic dominating social conversations and explore what matters to major audien...

Blog

Gumball Baby: How Guardian Increased Video Content Engagement by 655%

October 3, 2017

One year ago around Halloween, The Guardian Life Insurance Company of AmericaÆ posted a cute video on Facebook about Halloween costumes that increased...

Blog

Weekly Conversations: Who Talks Online More Than Anyone Else?

September 29, 2017

Each week we will dig into a hot topic dominating social conversations and explore what matters to major audiences and influencers, using our audience...

Blog

Hackathon On! Innovation, Collaboration and NI Culture

August 24, 2017

Networked Insights kicked off its quarterly Hackathon this week, with a special guest appearance from our friends at Google. Our VP of Product Enginee...

Blog

Networked Insights Celebrates Pride, Hosts Queer Tech Meetup

August 24, 2017

To celebrate Pride month, Networked Insights is hosting Chicago’s Queer Tech Club, Tuesday, June 20th.   I am really excited to invite the community i...

Blog

NBA Finals Ads: Winners and Big Brand Losers

August 24, 2017

Brands are making big bets on the NBA Finals, but will targeting the wrong audience bring some major advertisers down?While everyone else is paying at...