Personalization at Scale: A.I., Relevance and the New Audience Profile
In 2016, businesses wasted $347 billion globally on marketing campaigns because they simply did not work.
How is that possible? Their campaigns were not relevant. Why? They didn’t capitalize on technologies that achieve personalization at scale.
More than simply surviving, brands and agencies must be relevant to their customers.
When compared to cookies or demographic targeting, combining artificial intelligence with public social data offers marketers a deeper data set and a more holistic view of their audience, which means better targeting.
- Why it is important to build audiences based on what people talk about, instead of relying on cookies and demographics
- How artificial intelligence can be applied to social data to reveal deep insights
- How richer data drives better content and improved targeting results
- How to build and understand your own audiences, then quickly activate relevant campaigns targeted to exactly the right humans