Who are the "real" World Cup fans?

As the World Cup takes place every four years, marketers must hit the mark when trying to reach their target audiences through local and national advertising. To ensure that advertisers are reaching the correct audience during the World Cup, Networked Insights sought to uncover who the real World Cup fans are by location and common interests. We found that the “typical” World Cup fan is naturally a sports fan, but also watches documentaries, dreams about exotic cars, reads JustJared and likes talk shows.

See below for more information on who’s watching the World Cup and how to reach this audience outside of sponsorship.

Download Networked Insights’ World Cup Fact Sheet