Listen to your audience. Know what's hot, what's new, and what's changed.
But don't read every post.
Virtual Communities: We use pre-selected groups of sites to focus what you have to pay attention to.
But don't worry, we track mentions across the web too.
Common Themes: We automatically find and pull together the common themes and topics in your virtual community. But don't worry, we manage your keyword searches too.
Trends: We keep track of how topics and ideas spread and change over time.
Verbatims: We automatically find the most relevant verbatims so you don't have to waste time reading millions of posts.
comScore: We use comScore Media Metrix to display statistics about the sites where people are talking.
Intrigued? Good. Read on...
Define groupings of sites that share common sets of characteristics (based on audience or topic) to investigate the attitudes, behavior, and opinions of consumers. Virtual communities are designed to give you the perfect balance of relevance and scope: focused enough to provide truly relevant insights, yet large enough to provide the context needed to properly evaluate those insights.
SocialSense manages your keyword searches, letting you keep track of the things you know are important. But SocialSense also searches across the social web to uncover and identify emerging concepts and conversations that you hadn't yet considered — the kinds of things you just can't find with a simple keyword search.
SocialSense measures the amount of activity around a topic (engagement) and author influence to direct your attention to the important and emerging topics. Our dashboard gives you all this at a glance with access to detailed reports about your insights just a click away.
SocialSense's combination of text modeling and pattern recognition uncovers the themes within conversations without having to sift through and read a mountain of posts.
SocialSense's text-processing algorithms measure insights, sentiment, and engagement, and track them over time. Watch changes in customer mood and interest to evaluate campaign effectiveness.
SocialSense automatically finds relevant excerpts in the flood of information around a topic. Use these quotes to gain deeper understanding or determine new directions for investigation.
The integrated comScore Media Metrix data helps you understand the size and demographic makeup of your audiences.