NOW WHAT?
Using Social-Media Analytics to Empower More Effective Strategies and Tactics
A white paper by Dan Neely, CEO Networked Insights, Inc.
This white paper is designed to help brand marketers derive the most value and actionability from social-media analytics.
Today, few marketers question the value of understanding what consumers are saying about their products, categories, and competitors. The opportunity to have an avenue into the thoughts, opinions and motivations of the world's largest focus group has tremendous intuitive value. Social-media analytics can empower marketing insights to drive more effective — more consumer-centric — efforts across the marketing mix. This white paper will review how to put social-media insights to work in each of the following areas:
- Product development
- Product improvement
- Advertising (digital and traditional)
- Promotions
- Trade marketing
- SEO (natural search)
- SEM (paid search)
How to Choose a Social Media Analytics Partner
The social-media monitoring and insights space has grown remarkably — the space is now beyond crowded with potential vendors and partners. There are literally dozens of companies and technologies promising to help companies understand what people are saying about their brands online.
This white paper is designed to give brand marketers and agencies a process through which they can select the best social-media analytics provider for their needs.
Download Our White Papers
Use the form on this page to download one or both of our white papers.
If you have questions or comments, or would like to hear more about Networked Insights and our products and services, please contact us.