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Super Bowl Report 2018: The Ads + The Audience

Drawing in millions of eyeballs and dollars, we wanted to answer one overarching question – is advertising during the Super Bowl worth it? Explore what we found out and plan better, target better and engage better. Game on.


Download today to learn:


  • What generations did each brand engage?

  • What brand's ad created the greatest positive lift?

  • What ad was the most popular?

  • What gender correctly predicted the Eagles win?