When networks publish upfronts in the spring, advertisers are waiting with baited breathe to see gross rating points, target rating points, total households of the most popular programs. But that’s the problem, isn’t it? They’re all looking at the same information and vying for the same advertising action. Want to get the jump on your competitors when the new line-ups are aired this fall?
Network Insights has discovered a new metric for calculating the value associated with a particular daypart. Social impressions are an indicator of the social media discussion about a particular show. Not just the raw volumes of posts appearing on social media sites, mind you. Instead, we’ve developed a formula that distills the raw data into categories like conversation volume, page views, frequent visitors, and the traits of the people who post and where they post. Why is this revolutionary?
To read more about this and other clever ways to strategically plan media, check out our free report: Outfront of the upfronts: Use social media to optimize your ad dollars.
