Wired has always felt like something from the future. Heck, pull a dusty old issue of their print magazine from 4-5 years ago off the bookshelf, crack it open and it still reads like something from the future.
That’s why, in the midst of a Presidential election where the future of the free world is at stake, in a month where the standing President is serving as Guest Editor and the social conversation has had more influence on results than ever, Networked Insights is happy to announce our collaboration with Wired on their 2016 Election Day coverage – providing what we think is the future of analytics to one of the smartest, forward-thinking media outlets on the planet.
You see, at Networked Insights, we use our analytics platform Kairos to help the world’s leading brands find and understand the people they want to connect with by analyzing unstructured data from millions of sites, blogs, and social platforms like Twitter and Tumblr. Billions of public posts are then analyzed and classified across 25,000 topics, emotions, and demographics – turning noisy social data into valuable business insights.
What we’ve found is that this data is useful not just for brands who want to make smarter media buys, predictively analyze campaign performance, or fuel their content strategies, but it can also be incredibly useful for correctly guessing World Series Champions (Go Cubs!), predicting the success of box office releases, and trying to beat media powerhouses like RealClearPolitics and FiveThirtyEight at predicting the Presidential elections.
On that front, Networked Insights and our VP of Analytics, Dr. Jaime Brugueras, has been tracking sentiment and intent in social conversations from the beginning of the elections, using Kairos and weighted social data to predict election results on a state by state basis.
Our thesis is that because of the huge sample sizes of social data, and the fact that people voluntarily express emotions about candidates using language that implies intent, it may prove more predictive than polling results alone. Thus far our analysis has predicted state by state shifts weeks before they were captured by the polls on more than one occasion.
The latest results are frankly pretty shocking, representing the greatest 3-day shift in data since we began tracking results, with major differences from polling results in North Carolina, Florida and Colorado, so we’re expecting plenty of surprises.
Will the FBI email controversy turn the tide for Trump? Will everything go smoothly at the polls or will voter frustration rear its ugly head? Which issues will move the massive middle of self-described independents most likely to decide this election? We’ll be working hard to answer these questions and more along with Wired, on what promises to be one jittery roller coaster ride of a day. We sure hope you’ll join us.
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