Networked Insights Announces Marketplace Expansion and Two New Members of Its Leadership Team


Networked Insights has announced that it’s starting 2016 with a new Chief Revenue Officer, Eric Rosenthal, in place to lead sales strategy and marketplace expansion. Eric brings deep experience to the role, having held senior sales leadership positions at SaaS and marketing technology companies with responsibility for global revenue. Prior to joining Networked Insights, Eric held positions at CAKE, CrowdTwist, OpenX and AOL.

Last quarter, Networked Insights added Paula Bachman to its leadership team as Chief Financial Officer. Paula brings senior strategy, finance and operations leadership experience to her role, having served as an executive, advisor and principal investor to both publicly traded and privately held, growth-oriented enterprises. Prior to Networked Insights, Paula held senior roles at The Keystone Group, Gage Capital Partners and Packaging Division Industries, among others.

Eric and Paula join Networked Insights as the company is experiencing high growth and innovation in analytics software. In the past six months, Networked Insights announced multiple partnerships, including an exclusive partnership with GroupM, the world’s leading media investment management group, to give its 27,000 employees access to Networked Insights’ analytics platform, Kairos®. Networked Insights was also recently selected by Twitter as a launch partner to open new and expanded audience segmentation, insights, measurement and targeting capabilities to brands that advertise on Twitter.

The new leadership team members have been brought on-board to help Networked Insights successfully manage expansion and best serve its clients in connecting with their opportunity audiences.