Marketing to Women: Establishing Trust, Advocacy and Authenticity

Women make up 85% of all consumer purchases on everything from health items to technology to food. Read this whitepaper to find data-driven insights as to ways marketers can understand their opportunities with women and continuously market to their specific best customer based on thousands more dimensions than gender alone.

You’ll read insights and real-world use-cases from top brands:

Example: Moms Survive on Interactions with Friends

“While working with Campbell’s, we discovered and analyzed an opportunity audience for one of their products that we dubbed the Survival Mode Mom. After analyzing the websites the Survival Mode Mom shares and discusses most in social, we learned that social media and news sites allow her to stay connected with other adults and the outside world.”

Survival Mode Mom’s Top Shared Websites

  1. Twitter
  2. Instagram
  3. Facebook
  4. YouTube
  5. Etsy
  6. Pinterest
  7. Amazon
  8. Vine
  9. Tumblr
  10. Huffingtonpost.com
  11. Couponing4you.com