The Marketer’s Guide to the Upfronts, a New eBook

A previous blog post mentioned Networked Insights’ Outsmart the Upfronts, a campaign that took a stand for marketers and showed the power of real-time social insights in the process.

Our new eBook further explores the TV tradition of the Upfronts, the gamble for marketers during the ad buying frenzy, and how social insights provide a unique advantage for brands to stay in-sync with their target consumers.

We also produced a short video that goes behind the scenes of Outsmart the Upfronts, which includes interviews from studio executives and marketers taken during the Upfront presentations. This video gives you a great idea of how marketers really feel about the Upfronts:

For more information, please visit