March of the Robo-Advisors: Are Consumers Falling in Line?

The automated investment app (aka “robo-advisor”) market is small, but it is a market that appears poised for outstanding growth – which means the marketing wars and product enhancement battles within the category are going to get quite interesting. Consumers are still sorting out features and functionality among the major players to try and choose the app that fits best for them, and with the relative ease with which consumers can shift funds, the winners are far from determined.

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