Discover the Right Audience
Kairos ingests billions of posts a day from around the social web and classifies them in over 33,000 ways, creating a rich bed of easily searchable insights beyond demographic data that no other platform on the market can provide.
Quickly and easily search conversations without complex queries
Build unique and tightly targeted audiences
Leverage syndicated audiences
Build custom searchable audiences
Understand Them Deeply
Kairos Audience Profiles get to the root of what matters to your ideal consumer audience, helping you discover and leverage opportunities and trends that you would never think to ask.
Product and key interest category discussions
Content being shared
Brand perceptions- yours and your competitors
Over 50 different emotional drivers
Create Content that Resonates
Kairos helps you land on the right content for your customer quickly, easily and confidently, helping you fill your editorial calendar with content that’s always on point and on target.
Quick hit content
Deep category content
Campaign theme content
Target Your Audience Directly
Improve content engagement with smarter targeting, directing the perfect message to precisely the right humans through data-driven storytelling.
Reach distinct audience segments beyond demographics
Identify influencers who impact your audience
Reach out to consumers directly with winning content
Analyze, Optimize and Repeat
Kairos helps you measure the response of all your campaigns in real-time by monitoring campaign, brand health and even purchase funnel signals through your dashboard.
Know which content is working so you can do more of it
Adjust your promotional spend based on real-time data
Optimize your campaigns, drive continuous improvement in overall results
The Ultimate Content Intelligence Platform
As opposed to social listening platforms, which focus primarily on more basic demographic data and branded conversations, Kairos provides a complete suite of in-depth content intelligence tools that allow you to identify your relevant audience based on their behaviors and attitudes for improved insights, targeting and results.
Discover and zero in on unique audiences with detailed profiles built around key interests, behaviors, attitudes and more – well beyond garden-variety demographics.
Demographics: gender, location, age
Behaviors: brand, category, topic affinities
Attitudes: actions, conversations
Emotions: explore a spectrum of over 50 different emotional drivers
Quickly and easily discover what consumers are saying about virtually any topic. Search for what you want without needing to create complicated queries.
Who: demographic insights about specific audiences
What: topics and interests resonating with an audience, including common words and phrases
How: emotions an audience is expressing and the posts that are driving these reactions
PinPoint what drives spikes in consumer conversations. Quickly analyze unique dynamics compared to prior conversations on a given topic to drive interest.
Compare: changes in activity to prior conversations about a given topic
Surface: the posts that are driving the change
Uncover: the underlying forces behind the spike in activity
Unleash the power of social data, artificial intelligence and marketing know-how.
Sign up for a free Kairos demo today.