How Social Media Gave True Blood
a Transfusion of Excitement

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The Season 4 premiere of True Blood in June was the hit that series producers had hoped for, matching the show’s highest ratings ever. Such strong numbers for the season opener of the HBO series weren’t a surprise though to anyone tracking the social media conversation leading up to, during and right after the episode. Fang fans flocked to blogs, Twitter, Facebook, HBO.com and other sites to profess their love for the show, speculate where Sookie and Eric’s relationship is heading, and revisit key events in past episodes. Networked Insights’ Social Intelligence Report: True Blood describes our analysis of the social conversation surrounding the hit season-opening episode "She’s Not There."

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