Which NCAA College Football team has the most active fans in social media? We asked our analysts to dive into social data and uncover the answer for us. As it turns out the answer isn’t that simple. Each audience – Moms, Millennials, Beer Drinkers, Auto Enthusiasts – all have their own top 10.
For marketers understanding your target consumer has never been more challenging in an environment where consumers can move at the speed of digital. Failing to recognize the segments within your customer base can be the difference between growing market share and being leapfrogged by competitors.
Download The Most Social College Football Fans and see just how dissimilar preferences can be amongst various audiences. Today the window for brands to gather consumer trends and act on them has shrunk dramatically. The challenge for marketing departments is managing the rapid shift of resources from gathering insights to applying them to marketing programs in near real-time to keep pace with the new social consumer.
