Crisis Management for PR & Social Professionals
For PR and social professionals, the ability to quickly access real-time market insights directly affects your ability to execute against a strong crisis management strategy
Companies that fail to implement strong crisis management face the risk of:
- Negative publicity – Companies that aren’t sure why consumers respond the way they do, and don’t act upon information quickly, may miss the chance to control the message.
- Decreased customer satisfaction and retention – Short-term crises can have a long-term impact on loyalty and retention.
- Damaged reputation – A lack of visibility to perceptions of your brand limits your ability to protect your reputation during and after a crisis event.
The bottom line is that you need access to real-time insights that will help your brand quickly recover from an unforeseen crisis. Real-time information can help your organization move beyond the crisis and emerge more informed and poised than ever.