Problem: A major cable network wanted to maximize the reach and impact leading up to and immediately following the premiere of a new scripted series it was launching. Solution: Our weekly recommendations helped refine distribution of digital content, airing …
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Problem: A major network wanted to capitalize on the social media activity within its target audience to help guide marketing efforts for the series. Solution: We provided weekly reports analyzing the online conversations, overlaid this data with keyword and …
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Problem: Because this was a new show, it was important to gather market data that could “pre-inform” the advertising buys for the rollout. Solution: We analyzed target-viewer preferences through our proprietary audience acquisition platform which captured online discussions under …
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Problem: As Networked Insights analyzed social data to help our client—a wireless device manufacturer—address other media and advertising challenges, we discovered that our client’s previous assessment of the online audience for one of its smartphones was skewed. Solution: Our …
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Problem: Our client, a wireless device manufacturer, was locked out of a major televised sports series by a competing advertiser, so it needed to find another way to reach the same target audience. Solution: We ran social media analytics …
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Problem: Our client, a wireless device manufacturer, needed to make more efficient media buys to compete against larger manufacturers with massive ad budgets Solution: We ran social media analytics to review audience numbers across our client’s TV media plan …
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Challenge: A major brewer rolled out its summer campaign and asked Networked Insights to evaluate the substance and evolution of the social conversation surrounding it. Solution: Networked Insights analyzed social media conversations to uniquely capture the brand’s consumer experience …
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Challenge: A food products company faced consumer criticism about the nutritional value of its kids’ lunch product. Solution: We analyzed social media to discern health and nutrition priorities among moms relating to kids’ lunches and determine how to promote …
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Opportunity: A consumer packaged goods company wanted to evaluate the impact of an ad campaign designed to boost a slow-growing product. Solution: We analyzed social media to gauge what consumers were saying about the product and its competitors, identify …
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