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Friends, colleagues and clients: I am pleased to announce that Networked Insights is joining forces with American Family Insurance. As a third-generation entrepreneur, I could not be more gratified. Today reminds me of my dad’s favorite quote from Calvin Coolidge: “persistence and determination alone are omnipotent.” For 11 years we persisted and to all of you who supported us on this journey, I am so very thankful. We couldn’t have done it without you. We’ve been fortunate to have amazing clients and a dedicated and talented team who have helped us create powerful tools that make marketing lives better. To that end, I want to assure you that Kairos, Audience.ai and our industry solutions like MovieSense will remain available. We are not going anywhere. We will simply have more resources to continue building products that delight and change the world. Both NI and American Family Insurance (AFI) share a vision of how organizations help and serve consumers by building machine learning and artificial intelligence (A.I) capabilities and strategies to continue disrupting the standard way of doing things. Our bond is strong. They’ve not only been a client, but a continued minority investor beginning with our Series C round of funding, and in every round since. We were privileged to call them our colleagues, and now proud to call them our friends. Eleven years ago we began our quest with the idea that there had to be a better and faster way to get holistic insights about current or potential customers. A mere six weeks before we launched, Twitter was born and Facebook had decided to move beyond college and high school campuses. So, we had a good hunch that consumers had something to say and the data world was going to be a good place to start.   We can proudly say, we were correct. From here, the possibilities are infinite and we are only just getting started. Trust us when we say, we will still be the same Networked Insights that you have grown to love. Our mission to drive relevant change and provide you with the right audience and the right content to gain the right results remains. We are excited to share more about what we’ll be working on together in the coming months, so stay tuned! In the meantime, you can learn more here in our joint press release. Onwards. Dan Neely, Founder
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Blog

Women ring in 85 percent of all consumer purchases in the health, technology and food industries.

That means women spend more on the $1.6 trillion healthcare industry, the $8-trillion dollar food industry and the $400-billion dollar technology industry, than any other audience.

So just how are women helping the consumer spending engine not only function, but thrive?

Maybe it’s stereotypes; maybe it’s marketing.

Networked Insights discovered that brands who wanted to pull in a female audience found success by targeting well-defined groups of women and using overarching themes like inspiration and community in their branded content.

This methodology is being adopted by high-profile brands like Campbell’s and Under Armour and they’re  finding that developing an interest-based connected is not only turning into significant consumer spend, but it’s fostering trust and brand advocacy, which leads to continued consumer loyalty.

Determining the Themes

Networked Insights measured billions of consumer posts across some of the most successful high-profile branded content campaigns to determine which themes and practices are most successful. Inspiration and community stood out as most desired.

Inspiration

Women often curate content that inspires them and relates to their interests and passions, whether that be finding healthy and easy recipes for the family, looking for motivation for their fitness habits, or seeking inspiration for their next travel destination.

For example, while working with sports apparel giant, Under Armour, for their I Will What I Want campaign, Networked Insights analyzed two target female audiences: 

1. high school or college aged female athletes who participate in organized sports
2. everyday, post-college-aged women who like to work out.

Despite many behavioral and lifestyle differences in the audiences, both audiences were highly engaged with inspirational, short proverbs, particularly on Instagram, that grounded the campaign.

Additionally, about a quarter of the fitness content each audience shared was motivational, visual content related to topics such as working out and new workout apparel.

In terms of community, women tend to seek out others with whom they relate on social for the purposes of advice or education, feeling understood and feeling less alone in their endeavors.

Community

Women demonstrate on social platforms that they need to feel connected to a community. From Facebook groups and hashtags for everything from Crossfitters to “Moms of Twins,” a purpose beyond their own drives their interests.

There is a particular need for social communities among stay-at-home moms, as the data shows it can be their connection to the “outside world” and their source of advice from other moms they relate to and trust.

This presents an interesting targeting opportunity for brands.

Consider Campbell’s, for example. The historic brand is entrenched in the consumer psyche – they’re the company you go to when you’re sick, when you need a hearty meal, when you need to feel warm. But that doesn’t stop them from continuing to improve their targeting.

Wanting to build a campaign for a new product, they reached out to Networked Insights who helped them develop the right audience, dubbed, “Survival Mode Mom.”

Composed of predominantly stay-at-home moms with young children and a low to middle household income, Networked Insights further defined the audience as “survival mode” because of the physical, mental and financial demands she endures as a parent with young children.

Additional traits NI discovered that could be used when building branded content campaigns:

* Survival Mode Mom uses social and news sites to stay connected with other adults and the outside world, offering a mental break from childcare
* She shares her special moments with her children across her community
* She turns to relatable mommy blogs for financial advice and household management tips.

To learn more about how to better develop content to target women based upon specific interests and affinities, download our e-book here: 

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Blog
Understanding social is hard. It’s really that simple.
Even analytics organizations who make it their business, literally, to understand what companies within the space can offer brands or marketers, struggle with drawing the lines.

In fact, respected analytics organizations, like Forrester, weren’t able to place Networked Insights in a way that was all-encompassing. Perhaps that’s due to the rapid pace Networked Insights is developing and releasing new products and capabilities. After all, shifting a model built for consulting to SaaS is not an easy feat. Or maybe it’s just as simple as accepting that the space is complicated and needs a regular, high-level reset to ensure we’re all speaking the same language

So, to demystify the social space, to better understand where Networked Insights fits within the space and to demonstrate how this applies to brands and marketers, we’ve created the ultimate atlas of the terminology used when speaking about the social sphere. The fifteen common terms as we think about them at Networked Insights are detailed below.

Check it out and get in touch if you see a way we can help you: www.networkedinsights.com.

SOCIAL MEDIA MONITORING
The practice of using social technology platforms to track, gather and mine the information and data of certain individuals or groups (like, companies or organizations), to assess their reputation and discern how they are perceived online and then react to it. This requires you to know what to look for while searching. This is the most common way companies offer reputation management for brands or clients. 

SOCIAL MEDIA MONITORING TOOL
Industry recognized platform that provides monitoring of owned and earned engagement around brand and/or campaigns while also providing analytics,  monitoring, listening and/or intelligence for the user. 

SOCIAL MEDIA LISTENING 
The practice of using a social technology platform to proactively discover what is being said in online, or social, conversations about you, your competitors or your brand in an effort to learn, question, explore and derive insights. This also requires you to know what to look for while searching,

SOCIAL MEDIA LISTENING TOOL
A platform that provides the ability to collect online conversations based upon user-specified terms. The tool is also able to provide some degree of contextual information through the analytics of those conversations. 

SOCIAL MEDIA ANALYTICS
The approach of collecting data from social sources and evaluating the data to make business decisions. The process steps beyond basic tracking like, retweets or “likes” to develop an in-depth, holistic understanding of the content resonating with consumers. 

SOCIAL MEDIA INTELLIGENCE
The collective tools and solutions that allow organizations to monitor/listen to social channels and conversations, respond to social signals and synthesize social data points into meaningful trends and analysis based upon the user’s needs. Intelligence can be gathered from both intrusive and non-intrusive means, like open and closed social networks (Wikipedia). 

SOCIAL MEDIA MANAGEMENT
The monitoring, planning and organizing of social content for publishing and analysis. This includes owned and earned social media that focus on engaging consumers, building an online presence and/or reputation management.

ENGAGEMENT 
The process of interacting with and researching social media users to achieve set goals including, brand management, brand recognition, customer service, support or sales.

INFLUENCER
A social media user who carries a lot of social clout since his/her opinions can affect the perceptions of a brand and/or subject. Oftentimes influencers are ranked on their ability to cause an impact, like their follower count or the degree of which their statements are being read/shared/valued.

SENTIMENT ANALYSIS 
Sentiment scoring is the industry standard way that social intelligence companies measure overall positivity or negativity of conversation. By weighting keywords as positive or negative, the overall score of a post is calculated.

INSIGHTS (ACTIONABLE INSIGHTS)
Taking raw data and making it actionable in order to help brands/marketers make more strategic decisions.

CUSTOMER INTELLIGENCE 
The qualitative and quantitative insights about consumers. 

POTENTIAL REACH 
The number of monthly active  people on social platforms, both networking and engagement that matches  the audience you defined through your audience targeting selections.

SOCIAL MEDIA AUDIENCE SEGMENTATION 
The process of organizing audiences using public social data to derive insights and set for for targeting purposes.

EMOTIONS
Essentially, sentiment is black-and-white, but Networked Insights’ unique classification system allows us to measure each post, tweet and comment against a full range of emotional classifiers (46 to be exact). This allows marketers to see the full spectrum of consumers’ emotional responses to their brands, campaigns and various marketing efforts.

BONUS GRAPHIC: THE SOCIAL SPACE + NETWORKED INSIGHTS
Prefer visuals? So do we. Now that we’ve broken down the definitions, get to know how Networked Insights compares to the other major players in the space.

One of the unique differentiators of NI is the ability to use social and non-social data for both analytics and targeting or activation.

The other is simply in the methodology and mindset we use when creating products, which is best summed up by Networked Insights CEO Dan Neely: “We are about people and what’s important to them in their lives, versus posts, which is understanding what’s important to you in your search.”

Read more about our CEO’s perspective on social and what that means to Networked Insights here.

Check out the graphic, explore the space, and get in touch if you have any questions or want to learn more at hello@networkedinsights.com or www.networkedinsights.com.

Networked Insights and the Social Space Infographic

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Walking in to Networked Insights and removing his backpack, Chief Executive Officer Dan Neely launches in to a story about his young children and the word cattywampus. 

“…and there are toys all over the house and when I ask them, ‘what’s going on here?’ They all respond, ‘it’s all cattywampus, Daddy!”

Here is the man who started multiple companies, one of which houses a powerful engine that can crunch billions of posts a day and can understand human inference to reveal actionable insights, but he’s joking about a famous SNL skit that used the term “cattywampus.”

buford calloway from snl


Even though his comments may seem out of context and not relevant to his daily duties as company leader, it is a perfect example of the methodology Networked Insights employs when it builds its products. By e
xploring what’s happening in the context of people’s lives, rather than just what they’re talking about during a specific point in time, reveals a deeper, richer tapestry of insights, or information that can be used for better audience discovery, building and ultimately targeting.

Example: Neely may be a CEO of a tech company, but he’s a father of young kids who would rather talk about funny anecdotes of his life when he can.  

The social space is a muddy, busy world teeming with more solutions than questions and we’re on a mission to clarify. So, beyond the break down found here: The Social Space + Networked Insights Defined
we sat down with the Chief Executive Officer at Networked Insights to get his take on the social sphere and how NI fits within it.

Let’s start from the beginning. What does “social” mean to Networked Insights?

DN: “Most people think of social as the platform on their phones. They think of Instagram, Facebook, Twitter, LinkedIN, but in reality, our definition of social is anywhere a consumer or a person can contribute something to the web. So it could be that they’re on ESPN.com and read an interesting article and decide to comment on it, or it could be that they’re on a ratings or review site, and they comment on a rating or review. It’s is not just a moment in time where they are engaging with someone on a social site or app. To us, fundamentally, it’s all unstructured data, whether that be text, photo, video, all of our data is valuable to us. The reality is, when you’re trying to look at holistically who a person is, you need to get to all of those interactions across all those platforms, so you can get to what they care about.” 

Interesting. How does Networked Insights leverage all that data, how would it benefit marketers?  


DN: “What we’re about is people and understanding what’s important in their lives, versus posts, which is about what’s important to the marketing expert in their search of the data. We want to understand everything about a person, not just posts. Because if you understand what defines me, you understand who I am as a person, versus what I said at a point in time.

This is what marketers care about, interesting insights and intelligence about people. If you’re able to engage with me as a person would engage, you’re more likely to create content that would be interesting and relevant to my life.”

Makes sense. What are some ways insights have been used?


DN: “A lot of marketing is the test and learn approach. Try something, test it, and if it works put more money behind it. But with our insights, you’ll just know what to do. You’ll know how to put the content in the context of the person or audience because we can look holistically at their lives. Like the Halloween example we had in the company.

We just knew that’s what was interesting to them, because we’re able to look at what’s holistically going on with their lives as they think about their children, that’s interesting, versus if we did a search on life insurance, we’d find that people decide to buy life insurance in January, not that interesting.” 


Neely is referring to the 655 percent video engagement increase that The Guardian Life Insurance Company of America® saw on their Facebook page after using data and insights derived from Kairos, Networked Insights audience analytics engine.

By employing a powerful digital strategy shaped by insights based on social conversations, they were able to identify the right audience for their brand (DIY Parents), the right content for that audience (Halloween costumes), and exactly the right time for them to consume it (Oct. 3).

Wow! What about some other benefits for brands?


DN: “Well one, I don’t waste as much money on test and learn because I know the thing that is interesting to you at this point in time. And two, you’re going to find things you didn’t know to look for because when you use the brain of Kairos, it’s holistic on people’s lives, not just the things chosen to build queries around. And three, our machine has no bias.”

Last thought, who would use this kind of data?


DN: “Anyone that cares about the input of people or customers can use this data.”

To learn more about how Networked Insights can help you, get in touch here

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Welcome to Weekly Conversations, where each week we will dig into a hot topic dominating social conversations and explore what matters to major audiences and influencers, using our audience intelligence engine Kairos and our audience marketing platform audience.ai to instantly gather insights from billions of real-time data points.

Read on to find out what weíre talking about this week (hint: Goonies meets Stand By Me by another name is a sci-fi Netflix show).

Livin’ up to the Hype

Only a show that is simultaneously edgy, yet nostalgic would drum up more than 3 million posts in one week. Thatís right, weíre talking about Stranger Things on Netflix and the impact of its much anticipated season 2 release.

So, take a deep breath and bring your towel, weíre taking a trip to the Upside Down.

A year later, the binge-worthy sci-fi treat came out and stole the online conversation, for at least a week. Critics and fans alike hailed the new season as pretty close to perfect. Others expressed some concerns binge-ing a show flies through. However, the online conversations we analyzed showed that many were blown away by the more cinematic approach and the deeper character development the second season offered.

Of the 3 million posts, more than 400,000 of them were indexed by emotions, and we found that fans were equally loving and stressed by the storyline in the new season and the off-set gossip about the actors.


The posts that contained commentary spiking the emotion love, demonstrated just how much fans are emotionally involved with the storyline.

Fans shared how much they enjoyed the new relationships in the season, like the bond between Eleven, played by Millie Bobby Brown and Jim Hopper, played by David Harbour. They also talked about the roller coaster of emotions Winona Ryder’s character, Joyce Byers endures to save her son again.

However, it was clear that for as much as they loved the show, viewers were almost just as stressed. Even launching Winona Ryder beyond just meme phase and into a colloquial expression about stress:


Analyzing the posts, their conversations between stress and love vacillated more than the camera angles from reality to the upside down. Beyond concern for the characters within the storyline, fans latched onto the salacious story about Charlie Heaton, who plays Winona Ryder’s son in the show, being caught with cocaine, which inevitably caused a spike in conversation quantity and topic.

That’s crazy, but who are these fans?

Analyzing the posts, many of the conversations were written by women (61 percent) and were about skipping class to watch, or being too tired in class the next day because of a night full of bingeing.


So, we can infer that female students were the most interested in the show. More specifically, using audience.ai, we were able to nail down just which group of females were warming up some Eggos and plopping themselves in front of a streaming device.


We discovered that it was the Gen Z group who were the most engaged. In fact, they demonstrated an interest 2.44 times greater than the general consumer. The closest group following them were millennials, who demonstrated an affinity for the show, 1.36 times greater than the general consumer.


To discover more insights about the audiences engaging with the Stranger Things or on another topic, get in touch with Networked Insights, www.networkedinsights.com.

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Dudes donning President Trump gear while munching on Reese’s, that was Halloween 2017 in a nutshell.

Using the analytics engine Kairos, Networked Insights discovered the specific brands, celebrities and conversation topics that dominated Halloween this year and last year. Most surprising, the holiday isn’t just for kids, women actually dominate within the social sphere. And perhaps unsurprisingly, political costumes remained in the top five.

Here’s what else Networked Insights found out:

Last year, women were 1.38 times more likely to talk about Halloween costumes than men. They also represented 58 percent of all conversations about the candy-coated holiday. However this year, women had just 55 percent of all conversations about Halloween while men had about 45 percent. That means women wrote more than 200,000 more Halloween-related posts than men this year.

And what were they talking about? Their makeup and the excitement about their costumes, specifically Cleopatra this year (and Harley Quinn last year).

The popularity for President Trump may be waning in reality, but it was winning during Halloween. Men, like last year, dressed up as The Don, moving President Trump from the second most popular costume in 2016, for men, to first place this year.

But the greatest upset from last year to this year was in candy.

From reigning champion in 2016 to the last place in 2017, Twix made the biggest move. Dropping to fifth most popular candy, by huge margins, Reese’s pulled to the top after being in second place last year. It is possible this upset is not directly related to a preference of peanut butter over caramel, but rather to a false rumor about the makers of Reese’s discontinuing the candy.

Finally, for kids, Elsa remains a common costume choice despite its 2013 release.

Check out the infographics for more:


To learn more about Networked Insights, check out: www.networkedinsights.com.
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Welcome to Weekly Conversations, where each week we will dig into a hot topic dominating social conversations and explore what matters to major audiences and influencers, using our audience intelligence engine Kairos and our audience marketing platform audience.ai to instantly gather insights from billions of real-time data points.

Read on to find out what we’re talking about this week (hint: C is confusion, concern and a luxury brand now by another name).

Loyalists Up in Arms

Sadness, anger, pride, confusion, and love—one brand and so many emotions.



Coach, a luxury fashion brand, announced its corporate name change to Tapestry on Wednesday. It’s a move that caused a flurry of social media commentary, each post offering a little more clarity or opinion than the last.

Using Kairos, we discovered which emotions were most present in the conversations around the brand name change, and why.

Turns out, Coach brand loyalists aren’t pleased. Sadness and anger held the highest share of the voice, our research found even though the iconic “C” is here to stay.

Sadness, which includes being upset, disliking and disappointment in its category determined by Networked Insights, carried the most weight in the conversation about Coach. The 76-year old iconic brand added Kate Spade to its respected collection of designers, which also includes Stuart Weitzman.



Last year, Coach purchased Stuart Weitzman, and recently acquired Kate Spade, too. The brand has said they changed the corporate name of their company to represent their new direction.

As Victor Luis, chief executive told the New York Times:

“We searched for a name to reflect these values while also expressing the cultural diversity of our people and our brands for today and tomorrow,” Luis said. “In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values. As such, we believe that Tapestry can grow with our portfolio and with our current brands as they extend into new categories and markets.”

But that didn’t mean shoppers were going to accept it. Some stated they felt the name wasn’t strong enough to represent the brand they love.

“Tapestry is a terrible name. Sounds like something you’d find at Hallmark Gold Crown store right next to (shudder) Vera Bradley,” one Twitter user wrote, causing a flurry of shares and retweets.



Andrea Wasserman, a respected executive in the retail industry of Nordstrom fame, wanted a better reason for the name change since the Coach brand is so well loved.



Finally, others were concerned their collection of “C” adorned purses, shoes and clothing would suddenly lose value. Fair considering the stock name change and unaccepted announcement caused the brand’s listed shares dropped 3 percent, knocking $320 million off its market value.

Despite the virtual brand-focused vitriol, some came out to clarify that the beloved “C” logo isn’t going away.



Also, they pointed out that even though the corporate name will be Tapestry, it will not impact the designs of their now three brands – Coach, Kate Spade and Stuart Weitzman. That said, what this will all mean once it hits market at the end of the month, time can only tell.

To learn more about how you can also explore conversations about brands, get in touch with Networked Insights at: networkedinsights.com
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One year ago around Halloween, The Guardian Life Insurance Company of AmericaÆ posted a cute video on Facebook about Halloween costumes that increased their social content engagement by a staggering 655 percent.

By employing a powerful digital strategy shaped by insights based on social conversations, they were able to identify the right audience for their brand (DIY Parents), the right content for that audience (Halloween costumes), and exactly the right time for them to consume it.

Guardian Head of Corporate Digital & Social Mari Pagliughi sat down for a fireside chat with Networked Insights CEO Dan Neely at the Argyle Digital Marketing Forum in NYC last year to help explain why the campaign was such a success.

Halloween is fast approaching, so we thought we’d share some of what we learned about how Guardian drove spooktacular results with this campaign.


The Challenge: Connecting With the Right Audience

Guardian began this campaign in an attempt to grow their social community and increase their audience engagement.

“We wanted to get closer to the needs, wants and desires of the working American, and really bring to bear whatís in the hearts and minds of our consumers and align that with our content,” said Pagliughi.

They had been successfully creating valuable content, but they wanted to garner more engagement with their video content.

Knowing they wanted to go outside the traditional insurance content strategy, they used Networked Insights technology to help optimize their content campaigns, to better understand what their audiences were talking about beyond just products and brands.


The Solution: Insights Based on Social Conversations

Using Networked Insights powerful audience analytics engine Kairos, they found out that parents love DIY crafts involving their kids, and that Halloween not only elicits the year-long-dormant-creative spark in youthful party-goers but in moms of young children, too.

After understanding the audience (parents), and the type of content (DIY crafts), the final key element they needed to know was when exactly they should post the video to provide the best opportunity for engagement.

Analyzing conversation trends, they identified that a lot of the do-it-yourself type content was happening around Halloween.

Digging deeper, they were able to pinpoint the exact day that conversations peaked for DIY crafts with parents and children, which was Oct. 3. With just a few weeks shy of the holiday, parents have enough time to create unique and adorable costumes, like the gumball machine shown in the video below.  

The Results: BubbleGum Baby FTW

When they posted the short video, complete with the items needed for the costume, how to make it, and the full outfit was worn by a baby, the post surpassed usual engagement numbers compared to previous posts Guardian had shared.

“We found there was a real need to be relevant and engaging in real-time and be responsive to what consumers are thinking about,” said Pagliughi.

Within the first three days, the video garnered 40,000 views. This post got more than 1,000 engagements, 655 percent higher than their previous video post. In total, the post was shared hundreds of times, which validates how engaging the content was. Additionally, itís rare for people on social media to be polite and kind to each other, and on this post, almost all of the comments were positive.

“We were super excited to see that there was actual real engagement going on,” said Pagliughi. “We had digital eyeballs we would never have had.”

If you want to hear the fireside chat with Networked Insights CEO Dan Neely and Guardian Head of Digital Communications Mari Pagliughi, click below:


Take a look at the video and share your thoughts with us using #NIGumball. To learn more about Networked Insights and how to leverage a similar process to increase engagement, head to www.networkedinsights

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Each week we will dig into a hot topic dominating social conversations and explore what matters to major audiences and influencers, using our audience intelligence engine Kairos and our audience marketing platform audience.ai to instantly gather insights from billions of real-time data points.

Read on to find out what weíre talking about this week (hint: it rhymes with schmillenials).

Audiences Networked Insights Style

Depending on the audience we are seeking, our methodology varies. However, for the week ending on the 29th, we explored conversations that the love-to-hate-hate-to-love-group-blamed-for-killing-everything, the rosy-colored-educated-and-lazy millennials.

To determine who fits within this audience, we classified people who self-identified in social conversations or in their bios as millennials.

It may sound simple, but scanning and classifying millions of conversations and millions of profiles is a significant task that our artificial intelligence engine Kairos completes in mere seconds (thankfully).

What’s grinding their gears this week?

Millennials sure have had a lot to say! They’ve shared more than 5.2 million posts across all social platforms, surpassing all other groups in our 20-plus syndicated audience list.

That means they’ve had, 2 million more convos than moms; double the number of convos that dads had and nearly 3 million more online convos than affluent professionals.

So if you’re trying to get ahold of an 80s-born-90s-raised kid? Our data says get online.





When they shared 5 million conversations, 21 percent of them held positive sentiments and 16 percent held negative sentiments. Looking into how they felt about the topics they discussed, 17 percent of their posts are about things they desire or want and 13 percent of people they love. So, overall they’re a chatty and happy bunch.

Specifically, they discussed sports brands more than anything else, which could be indicative of a knowledge in pop culture and current events. Of the 5.2 million posts, 30 percent were related to the NFL, 8 percent related to the NBA and 6 percent related to MLB.


Within such topics, their conversations jumped around from excitement of certain games coming up, to rants about their favorite athletesí political opinions, which have been making headlines recently.

Professional athletes are spanning more than the sports section because of the #takeaknee/#taketheknee and #boycottnfl/#nflboycott movements and millennials are claiming a significant share of the conversation, regardless of what side of the argument they’re on. We explored this topic here: #TakeAKnee and the Impact of Boycotting Brands.

So what else do Millennials care about?

Using audience.ai, we’re able to step out of the conversation and examine the audience holistically. Studying their conversations as a whole and not per topic, we have created a profile with details about their engagements and preferences and interests. We found that for millennials, music tops the charts.


Specifically, they prefer roots and rock music 1.43 times more than the general consumer. These include artists like, Dawes, Joan Osborne (we’re surprised, too) and Kid Rock.

However, for the greatest unique group of millennials, conversations are mostly about Alternative/Indie Pop Musicians.

Specifically, artists like, She & Him, Christopher Owens, The Metropole, Orkest, Broods and Relient K are driving significant volumes of conversations.

Finally, their third most valued interest is entertainment web brands like Edjing, Fandango, and Vevo.

For more information about millennials and their interests, check out www.networkedinsights.com.

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Networked Insights kicked off its quarterly Hackathon this week, with a special guest appearance from our friends at Google. Our VP of Product Engineering Stephen Tucker spills the beans on why we do it, and how the spirit of entrepreneurial innovation helps drive development of some of our flagship products.

Happy Hackathon!

In my time at NI, there have been many ways that we have approached building and dreaming up new products. Whether the product be market moving or market demanding, all of us at Networked Insights are entrepreneurs and have equity in the creation of products. In fact, it is stitched into our creed.

New hires at Networked Insights are handed values by which we operate on a daily basis: Collaboration, Ownership, Leadership and Entrepreneurship (COLE for short).  These are the ingredients that we demand of ourselves at NI, and one of the ways that we amplify these values that are centered around innovation is to have Hackathons.

How it Works


Hackathons to us are typically a two to four-day affair. Two days at the office with another two days on the weekend if you choose to continue building and imagining your new idea.

While Hackathons are nothing new to technology companies, we open the door for everyone in the company to participate. Meaning, if one of our colleagues have an idea, they must  present it to the organization before the Hackathon begins. This idea will serve as a forum to recruit colleagues to assist them in implementing their idea in addition to receiving feedback, while also getting colleagues thinking about how this “thing” fits into our eco-system.

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