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The Results: Consumer Behavior Insights

What it DID

  • Exceeded Sales Projections
  • Grew Market Share
  • Became #1 In The Android Market

How We did It

  • Define

    The first step was to DEFINE Samsung's market position
    • The brand's conversations were fragmented
    • Samsung was not included in Android conversations
    • Samsung was not seen as a challenger to iPhone
  • Discover

    Then we leveraged our technology to DISCOVER the attitudes of their audience
    • We found a credible market position Samsung could own
    • We uncovered an opportunity to go broader than Apple and HTC/Motorola
  • Assess

    Next we used our technology to ASSESS their current Media Strategy
    • We evaluated all existing campaigns
    • We analyzed other anti-Apple campaigns from Microsoft and T-Mobile

    Then we leveraged our technology to EXECUTE the go-forward Media Strategy
    • We identified specific audiences to target
    • We outlined specific media targets to leverage
    • We created specific content recommendations including Music, Celebrities and Product attributes

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Who Else we did it for

Partial List of Customers

    • American Family Insurance
    • Avaya
    • AT&T
    • BlackBerry
    • Case New Holland
    • CBS
    • Cisco
    • Colorado Casualty
    • Duracell
    • eBay
    • Electronic Arts
    • Fox Interactive Media
    • General Electric
    • Global TV
    • Jenn Air
    • Kraft Foods
    • Lifetime Networks
    • Lunchables
    • MillerCoors
    • MTV
    • Organic Valley
    • Oscar Mayer
    • Procter & Gamble
    • Revlon
    • Samsung
    • Secret
    • Shaw Media
    • Turner
    • University of Wisconsin
    • Verizon
    • Whirlpool

What else We Can Do

Let us
Do it
for you

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