The world is watching as the 2014 Winter Olympics get underway in Sochi, Russia. Viewers will get their first glimpse of the festivities via the opening ceremony and over the next few weeks, athletes from all over the world will take the stage to battle it out. Of course, they won’t just be watching on TV.
Millions of viewers from all around the world will turn to the social web to discuss all aspects of the games, from their favorite moments and athletes to controversies. They’ll also be talking about the game’s sponsors, which can help brands better understand whether their advertising is hitting the mark with consumers and the reasons why.
To help understand how viewers are engaging with the Olympics, Networked Insights created the 2014 Sochi Winter Olympics Tracker, a fun way to find out which athletes and brands are getting the most people talking across the social web. As the games play out anyone can see just when conversations spike, in real-time.
Tracking conversation volume and share of voice is just the start for understanding how consumers are engaging with brands. It answers the question of what consumers are talking about, but in order to leverage real-time conversations for marketing intelligence and competitive advantage, brands need a data analytics partner who can uncover insights into the why behind consumer engagement.
Networked Insights helps senior marketing executives at the biggest brands in the world understand what consumers are talking about and the reasons why. Using this analysis, brands can make quicker, more strategic decisions for the full spectrum of marketing activities. For more information, please visit www.networkedinsights.com.