Networked Insights » Blog http://www.networkedinsights.com Networked Insights provides an end-to-end marketing software that can discover deep insights about brands, audiences and marketing campaigns in real time. Tue, 27 Jan 2015 20:48:08 +0000 en-US hourly 1 http://wordpress.org/?v=4.1 How measuring emotions gives brands more actionable insight than measuring sentiment http://www.networkedinsights.com/measuring-emotions-gives-brands-actionable-insight-measuring-sentiment/ http://www.networkedinsights.com/measuring-emotions-gives-brands-actionable-insight-measuring-sentiment/#comments Thu, 08 Jan 2015 19:32:35 +0000 http://www.networkedinsights.com/?p=12572 Sentiment analysis has been the go-to social listening metric to determine how consumers feel about a brand (with good reason). It’s an easily-understood number that gives managers a quick snapshot...

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Kudos to Our Partner, Campbell’s, For its Agile Approach to Consumer Insights http://www.networkedinsights.com/kudos-partner-campbells-agile-approach-consumer-insights/ http://www.networkedinsights.com/kudos-partner-campbells-agile-approach-consumer-insights/#comments Mon, 29 Dec 2014 19:21:14 +0000 http://www.networkedinsights.com/?p=12563 For Campbell Soup Company and associated brands such as V8, decision-making used to be guided mostly by quantitative research. Now the brand, which is a Networked Insights partner, has taken...

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Holiday Box Office Projections: The Hobbit to Gross $15M More Than Industry Predictions http://www.networkedinsights.com/holiday-box-office-projections-hobbit-gross-15m-industry-predictions/ http://www.networkedinsights.com/holiday-box-office-projections-hobbit-gross-15m-industry-predictions/#comments Fri, 19 Dec 2014 03:09:25 +0000 http://www.networkedinsights.com/?p=12549 A breakthrough in social analysis allows Networked Insights to predict the success of a movie with 79 percent accuracy and 30 weeks prior to the movie’s debut. This “always on”...

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Which Ads Are Consumers Talking About This Holiday Season and Why http://www.networkedinsights.com/ads-consumers-talking-holiday-season/ http://www.networkedinsights.com/ads-consumers-talking-holiday-season/#comments Mon, 15 Dec 2014 23:23:37 +0000 http://www.networkedinsights.com/?p=12512 With only a few weeks to go until Christmas, Dick’s Sporting Goods has captured the hearts of the U.S. viewing audience – and the largest proportion of holiday ad conversation...

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Our Partner, Under Armour, Named Ad Age Marketer of the Year http://www.networkedinsights.com/partner-armour-named-ad-age-marketer-year/ http://www.networkedinsights.com/partner-armour-named-ad-age-marketer-year/#comments Wed, 10 Dec 2014 15:24:13 +0000 http://www.networkedinsights.com/?p=12503 “…we can be a little better, we can push a little harder. So why would we set our sights on anything but being No. 1?” Kevin Plank, CEO, Under Armour...

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Black Friday Burnout: Will Consumers Boycott the Holiday? http://www.networkedinsights.com/black-friday-burnout-will-consumers-boycott-holiday/ http://www.networkedinsights.com/black-friday-burnout-will-consumers-boycott-holiday/#comments Tue, 25 Nov 2014 21:02:37 +0000 http://www.networkedinsights.com/?p=12396 Despite the rise in online shopping and Cyber Monday, Black Friday remains the biggest shopping day of the year (in terms of media attention, if not sales). Networked Insights wanted...

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Ranking & Evaluating The Season’s Hottest Toys http://www.networkedinsights.com/ranking-evaluating-seasons-hottest-toys/ http://www.networkedinsights.com/ranking-evaluating-seasons-hottest-toys/#comments Fri, 21 Nov 2014 21:08:27 +0000 http://www.networkedinsights.com/?p=12342 According to a Networked Insights analysis of social conversations, the Frozen Elsa doll is the top holiday toy for 2014. Honorable mentions go to: Monster High Dolls Lego Minecraft FurReal...

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“Pinkwashing” Doesn’t Work with Consumers. Will Movember? http://www.networkedinsights.com/pinkwashing-doesnt-work-consumers-will-movember/ http://www.networkedinsights.com/pinkwashing-doesnt-work-consumers-will-movember/#comments Mon, 17 Nov 2014 09:00:41 +0000 http://www.networkedinsights.com/?p=12328 What makes a cause marketing campaign, such as breast cancer awareness efforts, successful? It’s up to the consumer’s interpretation, and our analysis of several brands’ breast cancer awareness (BCA) campaigns...

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Will Cord-Cutters Upset the Traditional TV Paradigm? http://www.networkedinsights.com/will-cord-cutters-upset-traditional-tv-paradigm/ http://www.networkedinsights.com/will-cord-cutters-upset-traditional-tv-paradigm/#comments Tue, 11 Nov 2014 16:57:27 +0000 http://www.networkedinsights.com/?p=12293 Much has been made of the pending demise of the cable TV industry at the hands of the “cord-cutters” –viewers dead-set against paying another dime to the likes of Comcast,...

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Advertisers Can Now Target Networked Insight’s Custom Audiences Directly in Their DSP http://www.networkedinsights.com/advertisers-can-now-target-networked-insights-custom-audiences-directly-dsp/ http://www.networkedinsights.com/advertisers-can-now-target-networked-insights-custom-audiences-directly-dsp/#comments Wed, 05 Nov 2014 17:56:35 +0000 http://www.networkedinsights.com/?p=12198 Advertisers now have access to syndicated Networked Insights audiences through a number of demand side platforms (DSPs), including MediaMath, thanks to a partnership between Networked Insights and sovrn. Users of...

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