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From Oscars Sunday to Monday morning more than 4.5 million conversations occurred about the celebrated awards show. Networked Insights dove head first into the conversations and pulled out the most relevant details for marketers. What the data and analytics company learned: more than the movie-makers and actors, politics, controversy and awkward moments claimed the spotlight.


Jordan Peele’s “Get Out” didn’t win Best Picture, but it won for most conversation. With more than 15.1 percent of the total conversation around Oscar-nominated major movie releases, the racially-charged horror story won for Best Original Screenplay making Peele the first black writer to win this category. “Get Out” was also nominated for Best Picture Best Actor and Best Director. Peele noted in his emotional speech that he stopped and restarted writing the film nearly 20 times because he felt it was too controversial to be picked up and made into a major release.



Peele’s award isn’t just a major win for the former comedy writer, but it’s also a win for the diversity and inclusion movement that kicked off after the #OscarsSoWhite call-out in 2015.


In fact, the issues around gender equality and diversity, in general, were front and center this year.


Films like, “The Shape of Water,” “Lady Bird” and “Get Out” being recognized are an incredible leap into a new direction and audiences celebrated it. Nearly 80 percent felt positive about the awards show with conversations around success claiming 34 percent of conversation and pride claiming 9 percent of the conversation.


But there is still work to do, audiences noted.


Despite the #MeToo movement and #TimesUp pins on lapels or dresses and the heavy continuous audience shots of Gal Gadot, Wonder Woman wasn’t nominated in any category and audiences noticed.

Dear Basketball Featured Image Networked Insights

And they especially noticed when Kobe Bryant won Best Animated Short for “Dear Basketball.” The win, though celebrated by most, was noted by some as awkward. Bryant was accused of sexual assault in 2003 by a hotel employee who ultimately didn’t testify but was awarded an undisclosed sum in a separate civil suit and received a very public apology from Bryant, who admitted to the sexual encounter but denied the assault allegation.


Audiences also picked up on the veteran basketball player’s nod to LeBron James’ recent political comments. When a racial slur was graffitied on James’ Los Angeles home recently, the all-star basketball player spoke openly about being a black athlete in America.


His comments didn’t sit well with Fox News host Laura Ingraham who said the athlete should just “shut up and dribble.” Ingraham said she was not interested in political advice from “someone who gets paid $100 million a year to bounce a ball.”


Bryant mentioned that even though basketball players should just “shut up and dribble” they can do more meaningful work, too.


Finally, Meryl Streep was a major talking point for audiences, this year. But it wasn’t because of her 21 career nominations.  It wasn’t because of her fight for gender equality. And it wasn’t for her push for actor rights, despite the call out in Frances McDormand’s best actress acceptance speech that mentions the need for inclusion rider.


Instead, Streep kept audiences engaged because of shouting. She didn’t win for “The Post” but she claimed more than 10 percent of the total conversation because she was able to offer the internet an updated meme of her cupping her hands around her mouth and yelling.


Meryl Streep meme updated from Oscars 2018

All in all, the awards show brought out tough topics to center stage and audiences appreciated it.

For more insights like this, or to analyze brands or campaigns of your own, get in touch with Networked Insights at, hello@networkedinsights.com or at http://www.networkedinsights.com/contact-us/


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Networked Insights Note: This is the fourth report in a new series Networked Insights is developing about the Olympics. We will continue to monitor top stories and provide data and analysis throughout the PyeongChang games, and will round out our coverage with a research report answering the question: What is the impact of the Olympics?

Men may dominate the conversation, but women hold the glory.


Despite earning less per year, and garnering fewer athletic-focused sponsorships, female athletes dominated in Olympics’ audience engagement and in gold medals – both domestically and internationally. So, Networked Insights wanted to find out, should female athletes be earning more than they are, simply based on the increased audience interest and success they’re experiencing?


To answer this, Networked Insights quantified the emotions, sentiments, and volume of engagement for both male audiences and female audiences during the Olympics and benchmarked against the total conversation.


The findings were clear and finite: women ruled and it could mean better sponsorship opportunities for brands.


The Findings


Men and women talked about women’s events more than they talked about men’s events, and the margins were significant.


In fact, nearly 60 percent of the conversation during women’s events was held by men. And the conversation was mostly positive. Networked Insights found that of the total conversations, 43 percent related to success and 40 percent were bursting with pride for the athletes and for the country.

Olympics4_Male Audience Engagement_Final

Women, too.


As women got their turn to compete in the various Olympic events, more than half of the engaged audience was male and conversations were mostly positive, too, also focusing on the success and pride of the win and the value to the country.


Olympics4_Female Audience Engagement

Those numbers aren’t surprising since women have won 12 of the 23 U.S. medals, and five of the nine U.S. gold medals.


The most recent gold medal earned by women was in hockey. The nail-biting shootout in the U.S. versus Canada game uprooted a four-time winning streak and broke a 20-year record. The last time the U.S. beat Canada in women’s hockey was in 1998, the first year the event was introduced to the winter games.


Should audience engagement translate to salary?


The hockey win is especially thrilling for women because it comes after a hard fraught fight for female financial fairness. Just one year ago, women claimed that USA Hockey wasn’t paying them a living wage. Some also said they had to work multiple jobs in addition to training and competing, despite being on a nationally recognized team.


After asking for a $68,000 salary and the same treatment men receive like being able to bring a guest to competitions, flying business class and have disability insurance. Women boycotted, the league threatened to bring in replacement players and the feud continued to become uglier before ultimately relenting in favor of the athletes. The final agreement was never publicly disclosed.


Most concerning the feud is just how far the ugliness spread. The women’s arguments drew support from other major player associations like the NFL, NBA, MLB, and NHL. It was also at the same time the national women’s soccer team was fighting for their own financial equality.


The battle for financial fairness isn’t limited to hockey or soccer.


Women earn 77 percent of what men earn and it’s even more pronounced in other sports. Adelphi University found in 2014 that athletes in the WNBA earn 1.6 percent of a male athlete in the NBA. In golf, women earn 16.6 percent of what men earn and in tennis, women earn 54 percent of what men earn.


Bottom line, it was a fight that women won for the longevity of major associations. And now with engagement up, trampling men, should an increased salary be implemented across the board?


Conclusions


If more than half of the Olympics audience, which is male-dominated, is engaging with women’s events more than men’s sports, it raises an opportunity for brands to better align themselves with female Olympic athletes.


For more insights like this, or to analyze brands or campaigns of your own, get in touch with Networked Insights at, hello@networkedinsights.com or at http://www.networkedinsights.com/contact-us/

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Networked Insights Note: This is the third report in a new series Networked Insights is developing about the Olympics. We will continue to monitor top stories and provide data and analysis throughout the PyeongChang games, and will round out our coverage with a research report answering the question: What is the impact of the Olympics?



With big games comes big spend and this year was no different.


Brands like Toyota, Intel, and Ralph Lauren are investing in the Olympics to not only support the athletes and their core values, but they also leveraged the use of having a captive, engaged international audience as a way to speak about their brand.


From sponsorship deals to promotions to just having the chance to build brand campaigns using the Olympics audience, most of the six brands Networked Insights analyzed are seeing a positive impact from their efforts. But, two brands are actually facing backlash, suggesting their spend and effort on the world’s stage may not be worth it.


When seeking to understand if the spend is worth the bottom line engagement for brands associated with the Olympics, Networked Insights looked at audience emotions. A positive lift for the brand with increased engagement meant the spend and effort were worth it.


The six brands Networked Insights focused on are as follows:



  1. Toyota, campaign with athletes under #TeamToyota
  2. Intel, who during the opening ceremony conducted a light show with drones, a move that broke a world record.
  3. Ralph Lauren, which made the coats for team USA
  4. Oreo, which is heavily leveraging social media and even some of the Team USA uniforms.
  5. Samsung, a Korean company made the phones for all the athletes, except Iran because of international sanctions.
  6. NHL, which wouldn’t allow their players to participate in the winter Olympics.


Audience Engagement on Social Media

From the opening ceremony to today, Intel has still generated the greatest engagement.


Networked Insights BrandEngagement_TopEngagement

This means Intel’s status as a “Worldwide Olympics Partner” and a spend of at least roughly $100 million per four-year Olympic cycle, according to Reuters, may have been worth it.


For that hefty price tag, sponsors, of which there are 13, receive top billing and a chance to showcase their services to spectators at the games and on television. And that’s exactly what Intel did.


Using their technology, spectators are able to engage in real time with the winter games via virtual reality. Also, Intel provided a 5G demonstration, drones, artificial intelligence platforms and various gear for use during the games. Check out more of Intel’s goals and involvement with the Olympics as an international sponsor here.


In-and-Out Burger is successfully capitalizing on the Olympics momentum without having to pay for it. After two athletes, Adam Rippon and Mirai Nagasu were seen eating at the west-coast burger joint while watching the Sochi Olympics four years ago, their moments in the PyeongChang games is exciting sports reporters.


Finally, the NHL remains a primary conversation topic because the organization refused to let their players attend the games because of potential losses to the league. What this means for the NHL’s brand perception is yet unknown, but right now, it is not looking favorable.


Emotional Change by Brand


Two of the six brands Networked Insights is analyzing are experiencing a drop in positive audience emotion.

Networked Insights Olympics Story 3 Emotional Change ByBrand

Because of the NHL’s choice to not allow its players to participate, the organization is seeing a 5.88 percent drop in positive audience sentiment.


Samsung is also experiencing a drop in positive audience sentiment. Before the Olympics, audience sentiment was 83 percent positive and now it is 79 percent positive, a 5 percent drop in positive sentiment. Networked Insights found the drop in sentiment to be mostly due to the brand’s choice to not provide phones to Iran.



Summary


Question: For what brands involved with the Olympics, was the juice worth the squeeze?

Answer: Intel, Ralph Lauren, and Oreo.



For more insights like this, or to analyze brands or campaigns of your own, get in touch with Networked Insights at, hello@networkedinsights.com or at http://www.networkedinsights.com/contact-us/




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Networked Insights Note: This is the second report in a new series Networked Insights is developing about the Olympics. We will continue to monitor top stories and provide data and analysis throughout the PyeongChang games, will and round our coverage with a research report answering the question: What is the impact of the Olympics? 


The Olympics didn’t just take the gold, but they smoked NYFW when it came to audience attention.

 

Networked Insights found that the premier fashion event of the year was no match for the premier sporting event of the year. In fact,  only approximately 7 percent of the Olympics conversation. And that’s even after NYFW leveraged the use of celebrity influencers.


Using Kairos, Networked Insights’ audience intelligence platform, we explored conversations around New York Fashion Week. Both the Olympics and  NYFW were running concurrently, so the time frame for the search was isolated to Feb. 9 to Feb. 16. In total, there were 310,000 conversations around New York Fashion Week but during the same time frame, there have been more than 4 million conversations around the Olympics.


We were able to isolate the trend drivers for NYFW conversation. The volume incrementally increased, and most notably spiked on February 13, with 74,000 conversations primarily because of these four drivers:


    1. Christian Siriano

    2. Victoria Beckham

    3.  Celebrity Influencers, most notably Kehlani

    4. Cardi B

Key points to notice are three of the four drivers are celebrities who aren’t entirely related to fashion, like designer Christian Siriano. In fact, three are singers and fashion is secondary, though it could be argued that Victoria Beckham is more of a fashion icon these days than anything else.


Typically these three female celebrities are able to reach more than 300,000 people in a single Tweet collectively, and yet their power was no match for the Olympics. So even with the support of celebrity influencers, the luxury event of the year did not drive much engagement when compared to the premier sporting event of the year.

Possible Explanation

 

The audiences for both of these events differ, quite significantly.

 

For the Olympics, the audience is 51 percent male. They share a nearly 3 times greater affinity for the Olympics than the general consumer with the highest affinity for speed skating at 2.78 times the general consumer.

 

Additionally, the Olympics audience shares an interest in business and finance, they’re generally politically active and could be retirees who are also tech enthusiasts. So to reach the Olympics audience, it’s best to also include topics and content that also appeals to these groups of audiences.

 

Now for the NYFW, the audiences are 59 percent female. They share an affinity for fashion shows that is nearly 6 times that of the general consumer. They also share an affinity for film festivals, cosmetic brands, clothing, models and finally when it comes to sports – only tennis.

 

The NYFW audience is composed mostly of fashionistas or millennials or those who fit into Gen Z. Clearly, these audiences are very different from the Olympics. In fact, the Olympics doesn’t even rank on their interests and the closest athletic event that engages this audience is tennis, not a winter sport.

Finally, we found that even though the engagement volume differed, the overall audience feeling toward both the Olympics and New York Fashion Week was positive.

For an opportunity to discover insights like this, get in touch with us at www.networkedinsights.com or hello@networkedinsights.com.

 

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Networked Insights Note: This is the first report in a new series Networked Insights is developing about the Olympics. We will continue to monitor top stories and provide data and analysis throughout the PyeongChang games, will and round our coverage with a research report answering the question: What is the impact of the Olympics? 


The fluidity of audience opinion has never been more apparent than when we consider their feelings toward North Korea.

For the first time in at least three months, audience opinion about the Democratic People’s Republic of Korea (DPRK) is 60 percent positive; it was 60 percent negative just before the winter games began.

It’s a dramatic shift that audiences believe to be owed almost entirely to the Supreme Leader Kim Jong Un’s actions during the first few days of the PyeongChang Games. Instead of nuclear war, conversations focused on the efforts toward reconciliation.

Winter Olympics 2018 Emotions Shift - Networked Insights


Methodology + Results

Using Kairos, Networked Insights’ audience intelligence platform, we analyzed more than 9 million conversations around North Korea that occurred during the last three months. Of those conversations, almost 60 percent of the audience felt negative about the country, with stressful topics, like nuclear war and nuclear threats being discussed in 17 percent of conversations.

Networked Insights Kairos Emotions Search on North Korea

But when Networked Insights isolated the conversations to opening day to February 13, Kairos pulled up more than 1.5 million conversations, and nearly 60 percent of the audience felt positive about North Korea and the Olympics. And instead of stress, 17 percent of the conversations mentioned keywords relating to pride.

Networked Insights Kairos Emotions Search on North Korea, positive
 

This incredible shift in conversation, Networked Insights found, is mostly because of the DPRK’s recent actions.

When former Supreme Leader Kim Jong Il’s only sister, Kim Yo Jong, arrived at the PyeongChang Games straight from Pyongyang and proudly stood behind U.S. Vice President Mike Pence, audiences understood the act to be a sign that warmer relations are on the horizon, at least from the DPRK.

Without speaking, Kim Yo Jong momentarily arrested the power of an athletic gold-medal win. With only a flash of a smile, she completely shifted entrenched opinions of a country riddled with innumerable human rights violations. With only a brief visit to her rival city, standing behind her U.S. adversary, she conveyed the only message DPRK wanted to be heard: we come in peace; you don’t.

As messages of reconciliation and peace dominated the weekend’s visit, Pence remained seated during the opening ceremonies, and audiences spoke out.

Networked Insights sample tweets about DPRK peace talk and reunification

The move aligned with Pence’s no-nonsense approach toward the DPRK, but the choice interfered with the US-backed South Korea’s ultimate desire for reunification and improving inter-Korean relations. Pence also didn’t attend a pre-opening ceremony dinner, where both Moon and Kim were in attendancefurther driving the point that the U.S. is not backing down, to the chagrin of South Koreans.

Audiences caught-on to the should-be Olympic sport of political charades and most didn’t support, however, there were plenty (more than 40 percent) who were vocal about the “obvious attempts at propaganda.”


One Tweeter wrote, “The media praising North Korea and their Olympic appearance is sickening. You’re essentially saying you support Kim Jong-Un (sic) and his regime.” 

Another, like Jake Tapper, took the moment to re-educate the supportive public about the crimes against humanity.

Negative audience conversations about DPRK and the Olympics

Even so, just as the North Korean cheerleaders ignited shock and awe as they rallied with bright smiles throughout the first-ever joint North and South Korean women’s hockey team, Kim Jong Un’s choices were a win for attention.


For more research like this or to understand other ways that Networked Insights can provide data and analysis for you or your brand, get in touch at networkedinsights.com or hello@networkedinsights.com. 

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UPDATE 1/29/17:
Well, once again we’re proven that the social space isn’t a perfect science. The people may have spoken, but they weren’t getting their wishes granted. Half of the artists that the people picked were correct though, so they weren’t entirely off. 

For a quick run through, check out the actual winners listed below: 
Record of the Year – 24K Magic, Bruno Mars
Album of the Year – 24K Magic, Bruno Mars
Best New Artist – Alessia Cara, nice work social-sphere!
Best Rock Song – Run, Foo Fighters
Best Dance Recording – Tonite, LCD Soundsystem 
Best Country Song – Broken Halos, Mike Henderson + Chris Stapleton
Best Rap Song – Humble, Kendrick Lamar, nice work social-sphere!
Best Alternative Music Album  – Sleep Well Beast, The National, nice work social-sphere!
Best Solo Pop Performance – Shape of You, Ed Sheeran
Best Pop Duo/Group Performance – Feel it Still, Portugal. The Man
Best Pop Vocal Album, Divide, Ed Sheeran 


ORIGINAL POST 1/26/17:

Music lovers are not shy of speaking their mind, especially on the social space. So we put our own thing down, flipped it and reversed it (clearly missing Missy Elliot this year) using Kairos, Networked Insights’ audience intelligence platform, and discovered who social users think will win big at the 60th annual Grammy’s on Sunday. Check out the infographic below for the category and the winners. 

Also, check back on Sunday as we put our predictions to the test. For more details on how to examine your brand, get in touch with us at hello@networkedinsights.com.

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Now that the trees are packed and the family visits are good to go for another year, we’re taking our new-found free time and diving into the impact holiday shopping had on the social space.

From the brands that owned the conversation, to the top retailers to what consumers loved and hated, we discovered the answers by analyzing more than 5.5 million conversations during the peak shopping period of Nov. 2 to Dec. 1 2017.

Using Kairos, our audience analytics platform that layers public social data with machine learning to create and provide real-time insights, we found that consumers were more interested in Black Friday than they were in Cyber Monday. In fact, there were four times as many conversations on Black Friday than on Cyber Monday, more specifically, these conversation spikes occurred two days before Black Friday and one day after.

Let’s dig into what was keeping the conversation strong, check out our findings below:

Black Friday Top Retailers

The top retailer, perhaps unsurprisingly were Amazon with 34 percent more posts occurring around Black Friday than Walmart, another huge retailer known for its holiday-focused deals.

Next up was Walmart, but the brand was hit hard with negativity, pulling in 91 percent negative emotions. Consumers were upset with how busy Walmart was and the ensuing fights the holiday season arouses in the name of gift-giving and goodwill.

Finally, Best Buy came in third with its well, best buys. The retailer offered deals that resonated with consumers who rewarded the brand by spreading its sales like wildfire.


Black Friday Top Brands

The top three retailers were:

  1. McDonalds
  2. Apple
  3. Playstation

Consumers were jumping on high-ticket items offering discounts and needing snacks along the way, just to keep the spending-spree momentum going strong. But, McDonalds offered far more than the jolt calories sufficient for a full day, it offered sick, sick burns. It’s wit and humor kept the brand top-of-mind for social consumers.

For Apple, it was the announcement and release if its new iPhone X. Despite a price-tag that rivals some mortgages, it was selling out and consumers couldn’t wait to explore its capabilities.   


Cyber Monday Top Retailers

Like Black Friday, Amazon led the charge (on more than just credit cards!) even though some were predicted that Wal-Mart Stores, Inc would be within striking distance of matching Amazon.com Inc’s online prices for the first time, which would be a key milestone in its effort to regain the “low price leader” title. In fact, Amazon had 16 times more of the consumer conversation power than Wal-Mart because of its deals and availability. But, Wal-Mart was close behind Amazon, and Ebay came in third because of people selling and buying deals that they may have missed out on on Black Friday or Cyber Monday.

Cyber Monday Top Brands


Tech-related brands remained in the top for purchases during the holiday season. The most purchased brand item was of course, Nintendo with its handheld gaming device called Nintendo Switch. Samsung followed and Playstation was the third most popular brand.


Gender + Product Category

Men tended to gravitate toward technology and computing as their favorite product category. However,  there was a 73.5 percent drop in engagement from Black Friday to Cyber Monday.

Love + Hate




Audiences for Holiday Shopping


E-commerce Affect of Holiday Shopping

We evan examined the impact that e-commerce had on holiday shopping and found that 41 percent of the  holiday shopping conversation referenced either shopping online or researching products and prices via internet.
Also, surprisingly, e-commerce shoppers are slightly more positive than general shoppers. We found that e-commerce shoppers were 96 percent positive about the experience versus general shoppers who were 89% positive about the experience. 

For more details like this and to find out about your brand, get in touch with Networked Insights at, www.networkedinsights.com.


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We have a good idea of how you spent your Sunday evening, especially if you’re a woman in New York. 

That’s right, you were peeled to the television soaking up every moment pre-and-post the Oprah award-acceptance truth bomb at the 75th annual Golden Globes.

Powering into Kairos, our machine-learning audience analytics platform, we discovered who was watching, why they were engaging, how they felt about the awards and the subsequent winners. Finally, we even put  our predictions to the test. Check out what we found out. 


More than 61 percent of the viewers were women and they mostly lived in New York. When we analyzed why, we found that it could have a lot to do with the #TimesUp movement, formed just weeks ago.

Wearing black, prominent Golden Globe female attendees used the awards show as a platform to speak out against continued experiences about being sexually harassed, assaulted or otherwise mistreated.  It’s an organic sequel to the #MeToo movement, in which people used social platforms to connect with others who have been sexually mistreated, and the slew of accusations by elite Hollywood women against film producer, Harvey Weinstein.


Of the more than 2.5 million social conversations around the 2018 Golden Globes during the last week, most were about the #TimesUp movement and about why attending women are going to be wearing black.


However, Oprah claimed the next top spot. 

Accepting the Cecile B. DeMille award, given to those who demonstrate “outstanding contributions to the world of entertainment,”  Oprah used her time to show appreciation and empower not just those wearing black to the awards, but those watching and anyone who is tired of not being heard. And it resonated online.


Among the excitement for the winners, Oprah’s speech contributed to emotions of success (35 percent) pride (22 percent) and happiness (8 percent). Check it out below:

 

More than political statements and calls for change, there was humor and of course, winners. 
Check them out below, and compare them to our predictions here: 

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Welcome to Weekly Conversations, where each week we will dig into a hot topic dominating social conversations and explore what matters to major audiences and influencers, using our audience intelligence engine, Kairos, and our audience marketing platform, audience.ai, to instantly gather insights from billions of real-time data points.

Read on to find out what we’re talking about this week (hint: This globe doesn’t foster life, but it engages, entertains and rewards itself with gold).

Predictions Schmedictions…unless they’re ours

On Sunday glam and glory will grace televisions sets across the country. Winners will be named, speeches will run too long and losers will be voted on stage by a real-time petition initiated by Kanye West (not really, but maybe). That’s right, we’re talking about the 75th annual Golden Globes. 

But for viewers and those in the social sphere, Sunday is too far away. So, instead, they’re discussing their choices for winners and losers and are using the social space as their platform. While it’s easy to dismiss their chatter as just inaccurate prognostication, we’ve discovered their conversations layered with our machine learning and A.I. actually proves to be mostly accurate – like the time we found the people to have correctly predicted that the Cubs would win the World Series and the election. 

So who and what have viewers pegged to  bask in award greatness this year? We looked at the top nine categories, check them out below: 


Viewers also discussed some surprise over Get Out being lumped in with the comedy and musical category, but they’re excited it’s being considered. They were also pleasantly surprised about the James Franco pick, which stems from a parody of the cult classic, The Room. 

To some viewers, Dunkirk is on the same level, if not exceeded by the Shape of Water, even though predictions say Dunkirk is the projected winner. We will have to hold on for Sunday, when we find out for certain. 

Finally, viewers expressed frustration about Christopher Nolan being the favorite for Best Director as they feel that  Guillermo Del Toro should at least be nominated and considered. 

We’re ready to find out the truth and will be keeping a lucky rabbit’s foot close. Just kidding. We don’t need that, we have Kairos. 

To discover more insights about tools and how they can help you, get in touch with Networked Insights at, hello@networkedinsights.com and www.networkedinsights.com.
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Friends, colleagues and clients: I am pleased to announce that Networked Insights is joining forces with American Family Insurance. As a third-generation entrepreneur, I could not be more gratified. Today reminds me of my dad’s favorite quote from Calvin Coolidge: “persistence and determination alone are omnipotent.” For 11 years we persisted and to all of you who supported us on this journey, I am so very thankful. We couldn’t have done it without you. We’ve been fortunate to have amazing clients and a dedicated and talented team who have helped us create powerful tools that make marketing lives better. To that end, I want to assure you that Kairos, Audience.ai and our industry solutions like MovieSense will remain available. We are not going anywhere. We will simply have more resources to continue building products that delight and change the world. Both NI and American Family Insurance (AFI) share a vision of how organizations help and serve consumers by building machine learning and artificial intelligence (A.I) capabilities and strategies to continue disrupting the standard way of doing things. Our bond is strong. They’ve not only been a client, but a continued minority investor beginning with our Series C round of funding, and in every round since. We were privileged to call them our colleagues, and now proud to call them our friends. Eleven years ago we began our quest with the idea that there had to be a better and faster way to get holistic insights about current or potential customers. A mere six weeks before we launched, Twitter was born and Facebook had decided to move beyond college and high school campuses. So, we had a good hunch that consumers had something to say and the data world was going to be a good place to start.   We can proudly say, we were correct. From here, the possibilities are infinite and we are only just getting started. Trust us when we say, we will still be the same Networked Insights that you have grown to love. Our mission to drive relevant change and provide you with the right audience and the right content to gain the right results remains. We are excited to share more about what we’ll be working on together in the coming months, so stay tuned! In the meantime, you can learn more here in our joint press release. Onwards. Dan Neely, Founder
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