Audience Targeting

To be effective at audience targeting, there are several things you have to know about your audience:

  • Who they are
  • What they like
  • How they perceive your brand and your products

But knowing your audience is easier said than done. In many cases, marketers simply aren’t equipped with the tools they need to excel at audience targeting and market segmentation.

Ultimately, your ability to identify and market to key audiences hinges on the use of technology. Marketing tasks require a solution that delivers exceptional, timely information about consumer behavior and other topics.

Key Benefits of Leading Audience Targeting Technology

Not all audience targeting solutions in today’s marketplace can rapidly identify important characteristics about target audiences. But with a world-class targeting solution in your corner, you can:

  • Confidently and quickly identify the interests and affinities of target audiences, creating opportunities for better content and messaging.
  • Distribute improved consumer knowledge across the organization, enabling executives and decision-makers to move faster and more accurately.
  • Analyze audience affinities across a broad range of topics like other brands, entertainment preferences, events, etc.
  • Develop brand, media, event and celebrity partnership opportunities based on the actual behaviors and preferences of your audience.

Your audience targeting technology should function as more than just another tool in your technology toolbox. It should serve as a powerful resource that informs larger marketing and organizational strategies.

Audience Targeting with Networked Insights

Networked Insights’ custom platform equips enterprises with exceptionally robust audience targeting technology.

With Networked Insights’ Audience Affinities module, you can:

  • Integrate intelligence about audience interest topics into strategic decisions and marketing content.
  • View audience affinities outside of category for a better view of their passions and interests.
  • Enjoy convenient access to highlighted interests that uniquely appeal to your audience based on an extensive library of people, brands, media and organizations.
  • Leverage consumers’ interest graph developed from the social Web to inform your content marketing efforts.

At Networked Insights, we provide the audience targeting technology you need to succeed in today’s competitive marketplace. Contact us today to learn more about our Audience Affinities module or to schedule a demo.

Make smarter, faster decisions with Networked Insights.

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