Articles Archive |
Mashable: Most Super Bowl Tweets Were Not About the Game
February 06, 2012 According to Networked Insights, which analyzed millions of tweets, 42% of the conversation was about the commercials and 32% was related to Madonna and the ... |
RRW: Analytics From "Most Social Super Bowl" Reveals Chat Wasn't About ...
February 06, 2012 In fact, according to Networked Insights' data, the Super Bowl topic that trended in third place was "Brady," but when you break that topic down, you realize it may ... |
NetNewsCheck: Ads, Halftime Dominate Social Conversation
February 06, 2012 Networked Insights today released its analysis of social media conversations around the Super Bowl. The social TV company found that the conversation was ... |
Adweek: TV: Giants-Pats Set TV Ratings Rec…
February 06, 2012 According to Networked Insights, the ads accounted for 42 percent of all the social-media conversation that took place during the game. |
Los Angeles Times: Super Bowl statistics: Ad spots, sick days and supermodels
February 06, 2012 Of all brands, Doritos claimed 14% of those Internet "voices," according to Networked Insights. 15: Percentage of social media conversations that centered ... |
 Festival of Media: Brian Wallace & Dan Neely presentation at Festival of Media ...
February 06, 2012
Brian Wallace, VP Digital Marketing and Media, RIM and Daniel Neely, Founder and CEO,Networked Insights present RIM's use of social media analysis to ...
|
Bleacher Report: Madonna Super Bowl Halftime Show: NFL Shouldn't Be Surprised by ...
February 04, 2012 In a joint study and project conducted by Advertising Age and Networked Insights, it revealed a whopping 45 percent of social media comments about Madonna's ... |
Ad Age: Is Madonna the Worst Choice Ever for a Super Bowl Halftime Show?
February 03, 2012 Ad Age has been working with Networked Insights, a social-media analytics company that ...Networked Insights tracks sentiment across the social web, |
Lostremote: How the Super Bowl became the year's biggest social TV event
January 31, 2012 Every single major Super Bowl media investment has a social TV component. Brands with hopes at leveraging the big game to reach consumers have recognized that investing in buzz during the event isn't enough... |
Newsodrome: Networked Insights analysis of the State of the Union
January 26, 2012 Television - Twitter and Mass Relevance put out some very interesting data the State of the Union, and now social TV data company Networked Insights has ... |
Lostremote: Networked Insights analysis of the State of the Union
January 26, 2012 Twitter and Mass Relevance put out some very interesting data the State of the Union, and now social TV data company Networked Insights has provided us with ... |
Mediapost: Markets Turn To Social Media To Gauge Event Buzz
January 18, 2012 More and more, marketers are using social media fluctuations to understand the buzz around big events according to social analytics software firm Networked Insights. |
Mashable: Twitter’s Take on the 2012 Golden Globes
January 17, 2012 What moments really connected with Twitter users? Networked Insights ran some analysis and came up with some overall trends. |
Lostremote: Trends among the 700,000 Golden Globe tweets
January 16, 2012 One the leading social TV data companies, Networked Insights analyzed the conversations from the Golden Globes last night. Besides the winners being announced, 48% of the conversations were about the red carpet. |
The Wire Report: Social media monitoring startup seeks 'golden nuggets' for Canadian broadcasters
January 13, 2012 Sarah Thompson, who works out of Networked Insights’ new Toronto office as a strategic account director, said one of the advantages of their service is that it allows companies to better understand their target audiences. |
Wall Street Journal: Social Media Reacts to NH Primary
January 10, 2012 Networked Insights was asked to uncover conversations trends from social media for the New Hampshire Primary. Emily Steel, a reporter for The Wall Street Journal, references the data analysts from Networked Insights revealed from social data analytics. |
Social Networking: A Key Role in 2012 Election Wall Street Journal
January 4, 2012 Of the six Republican candidates, conversations about Mr. Romney were the most positive, Networked Insights said. To be sure, nearly 32% of conversations .... |
Lost Remote: Networked Insights and IPG Mediabrands team up to provide real-time data for TV upfronts
December 21, 2011 Networked Insights, one of the leading social TV data companies, and IPG Media brands have announced that they will "provide a solution that will help brands get the most value from their TV advertising dollars based on a TV show’s social profile at this year’s upfronts." |
Mediapost: IPG MediaBrands Gains TV Efficiencies Via Social Media Data
December 21, 2011 Looking to gain more specific real-time social media data from TV viewers, Interpublic's IPG Mediabrands has struck a deal with Networked Insights. |
Networked Insights: Argyle Conversations
December 12, 2011 Featuring Dan Neely Founder & CEO Networked Insights and Jason Redlus Founding Member Argyle Executive Forum. |
Esquire: What the Hell Are These Green Bay Packers Stock Options?
December 7, 2011 "The incentive to buy will be emotional," says Dan Neely, CEO of NetworkedInsights, a firm that uses social media to uncover trends that increase marketing ... |
#140conf - BrandsConf 2011: Panel, "Brands - your social web needs YOU"
November 24, 2011 Brands - your social web needs YOU. Every human being is different. As is every brand. And with the humanization of the web, as each human has a different personality, so does each brand. So how do brands arrive at their human voice on the web? |
ad: Tech inspire Final Session—Lynne D Johnson, Dan Neely, Flash ...
November 18, 2011 Join Networked Insights CEO Dan Neely as he discusses how brands are now using real-time data to inform everything from the content they .... |
Lost Remote: What you may have missed at the Social TV Summit
November 17, 2011 Unfortunately NM Incite and Networked Insights did not participate in the panel, two other leading companies in the social TV data space. ... |
Mashable: TVGuide.com Watchlist Predicts Fall TV Shows Success
November 4, 2011 Nine of the top 10 new fall TV shows on TVGuide.com's Watchlist were picked up for a second season, illustrating the platform's success in predicting hits, said Christy Tanner, EVP and general manager of TVGuide.com. |
Publishing Trends: Pivotcon Profiles the Power of the Social Consumer November 1, 2011 When Pivotcon kicked off in October, 2010, Douglas Rushkoff christened it the "TED of Marketing." Programmed and hosted this year by new media guru Brian Solis, Pivotcon brought together 500 brand managers for an intense, intimate two-day focus on how advertising interacts with the "Social Consumer." |
MediaPost: Fall TV: Social hits and misses November 1, 2011 Around this time each year there is a spike in online chatter about the new fall shows. From complaints to praises, social media users voice their thoughts on the latest TV additions. |
Commission Underground: Realtime Facebook data unlocks consumer affinity October 31, 2011 Paul Dunay, of Networked Insights, and Manny Aparicio, of Saffron Technology speak about the power of data and how smart marketers are using social media not only to engage with their customers but to take the data and build a bigger and better profile of the audience. |
iMediaConnection: Finding consumer comments in unexpected places
October 27, 2011 Are consumers talking about your brand in places you don't know to look or listen? Networked Insights' Skip Balch says you need to think bigger. Find out how in this candid conversation. |
Lost Remote: A social report card on Fall TV's first month
October 17, 2011 We've almost arrived at fall sweeps, the terrifying period when creators, writers, director, producers and marketers pray that their show lives to see another day. Networked Insights, a data company who recently got a large round of funding, published a fall TV report card analyzing how the networks are performing. Here are some key findings. |
Marketing Charts: TV SocNet Buzz l New Fall Shows l DVD Sales
October 11, 2011 Among people aged 18-34, the most active social networkers, social media buzz is most closely aligned with TV ratings for the premiere of a show, according to data from NM Incite and The Nielsen Company. |
StrategyEye: Top 5 investments: Airtime, Coupons.com, Palantir, Networked Insights, Connectify
October 11, 2011 Chatroulette is akin to a number of interesting internet phenomena that have sprung up in recent times. The video chat service is a communication tool with a twist that attracted a large number of users in a short time with a similar volume of subsequent hype. |
Adweek: Social Marketers: Plan for the Marriage, Not the Wedding October 6, 2011 Social media marketing is new, changing constantly, and for many, confusing as hell. Fortunately the nascent industry has no shortage of social gurus, ninjas, and wizards hawking their version of best practices to the masses. |
Technology Marketers: "Can Social Media Produce ROI?" co-author Paul Dunay from Networked Insights October 6, 2011 |
NY Convergence: Social TV Company Impresses Goldman Sachs, Raises $20 Million October 5, 2011 Networked Insights, a NY company that analyzes social data to find consumer engagement opportunities, has raised $20 million in its latest round from Goldman Sachs. |
Ad Age: Networked Insights Secures $20 Million in Funding. September 29, 2011 Networked Insights, a 5-year-old, venture-backed company that mines data on social-networking sites and other areas of the web where users engage and leave a footprint to help direct their clients' media spend, has secured a $20 million funding round led by Goldman Sachs. |
TechCrunch: Goldman Sachs Leads $20M Round In Social Media Marketing Platform Networked Insights
September 29, 2011 Networked Insights , the developers of a marketing decision platform has raised $20 million. |
Madison: Brains, big money and buzz October 03, 2011 Looking for some good news about the economy in the Capital Region?. Three headlines from last week: 1)Madison makes great cities list. 2)Madison tech firm raises an additional $20M. 3)More in Wisconsin earning college degrees. |
MarketingCharts: X-Factor Leads New Shows in Social Impressions September 21, 2011 The upcoming unscripted Fox TV show "The X-Factor" led all new fall TV shows in total social impressions between May 1 and September 4, 2011, according to data from Networked Insights. |
Multichannel News Trendrr Launches Social-Media Tracking Tool For TV Nets September 19, 2011 Wiredset announced the official launch of the enterprise version of Trendrr.TV, a research tool for analyzing social-media activity around television viewing. |
Adweek: Tweets Rate ABC, CW Tops for Fall -- Networked Insights data helps nets make smarter choices August 18, 2011 00:00 CST If the twittering classes have any say in the matter, this fall is going to be a blockbuster for ABC and the CW. And while autumn may not alleviate the suffering at NBC, the Peacock appears to have the biggest new scripted series on its hands in the midseason entry, Smash. |
CNNMoney: Pro basketball hits a wall in China August 17, 2011 00:00 CST Many players -- and fans -- were hoping to see some NBA talent shoot hoops in China while the lockout continues. But China is expected to nix the plan, at its own peril. |
Social Media Week: How Social Media Gave True Blood a Transfusion July 26, 2011 00:00 CST The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. |
Listen First!: Dan Neely, CEO, Networked Insights July 27, 2011 00:00 CST I interviewed Dan Neely, CEO, Networked Insights, at Re:think 2011 as part of the Insights Zone interview series. We talked about listening, opportunities, challenges, their view on big data, new metrics using social data, and their business. |
Social Strategy: Lady Gaga and the Value of Online Intel July 19, 2011 00:00 CST Lady Gaga is pop culture these days, it seems. So it’s no surprise that brands are considering how to tap into her celebrity power via endorsement or product placement. A sure way to cash in, right? |
Social Media Week: Is Lady Gaga a Good Match For Your Brand? July 18, 2011 00:00 CST Recently a client approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. We deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed this was a good fit for their brand. |
Marketing Charts: Lady Gaga Provokes Mixed Brand Reaction July 15, 2011 00:00 CST Despite her high popularity and music sales, the pop performer Lady Gaga provokes a mixed reaction to her brand among US consumers, according to analysis from Networked Insights. Data from “Social Intelligence Report: Lady Gaga” indicates 39% of consumers have a negative reaction, while 32% have a positive reaction and 29% have a neutral or unsure reaction |
Internet Marketing for Business Answers: Dan Neely & Social Media "Listening Is The First Step" (Audio) July 15, 2011 00:00 CST I had the pleasure of connecting with Dan Neely, Founder and Chief Executive Officer of Networkedinsights.com. |
Marketing Charts: Tweeters More Engaged with TV Shows July 11, 2011 00:00 CST A considerably higher percentage of Twitter users who tweet while watching a TV show discuss the show they’re watching than Facebook users who log in during a TV show, according to May 2011 data from TVGuide.com. The “TVGuide.com User Research Study” indicates 50% of Twitter users discuss a show they are watching, one-third more than the 35% of Facebook users who discuss a show they are watching. |
Midcourse Corrections: Why Your Event Needs To Increase Its Social Media Monitoring July 7, 2011 00:00 CST The majority of conference and event organizers are not monitoring social media. Are you? According to a 2011 Social Media & Events Report released by amaindo, more than 60% of event organizers do not use social media to listen, connect and collect data about their customers and potential customers. |
Beyond TV: Social Media + Broadcast TV = Killer App July 4, 2011 00:00 CST A TVGuide.com study found that more viewers chatted and tweeted while watching live TV during the past season and the top 10 most popular “social shows” are all aired on broadcast networks. Such social viewing is giving rise to a new metric, social impressions, that bolsters the gross ratings points. Stations are also discovering the value of tying local programming in with the Facebook and Twitter. |
Everything Internet: Steve Rubel and Paul Dunay June 4, 2011 00:00 CST Networked Insights measures and analyzes social data and conversation in a totally different way that goes far beyond sentiment analysis – to drive important marketing and media buying decisions like celebrity endorsements and why shows to bank on for Upfronts. They’ve coined the term "Social lift" to describe the engine that enables a brand to place the minimal effective amount of advertising needed to reach targeted audiences. |
Marketingweb: When traditional media and new media collide June 29, 2011 00:00 CST The demise of marketing as we know it has been much in vogue for quite some time, as social media continues to disrupt business models and media strategy (for both media owners as well as marketers). |
VerticalLeap: Social media sites are "here to stay" June 29, 2011 00:00 CST According to one digital marketing expert, Andrew Ballard, social networking websites are "like it or not, here to stay." |
BizReport: How social insights are changing social marketing June 24, 2011 00:00 CST Being is the social space is no longer enough. Although having a social profile is important for brands, the real value of social networking is in the analysis of social conversation, and many brands aren't getting enough analysis. |
Inside INdiana Business: Companies Make 'Hottest' List June 21, 2011 00:00 CST Several Indiana companies have been named to Lead411's "Hottest Companies in Midwest" list. The research firm started with more than 1,500 companies and has narrowed it to the top 60. |
Philly.com: 'Pretty Little Liars' finds and keeps fans on social media June 21, 2011 00:00 CST The curt antagonist on "Pretty Little Liars" - known only as "A" - terrorizes victims by way of text messages and the Internet. ABC Family is using the same weapons to lure its audience. The network is banking on Twitter's 140 characters and Facebook's "like"-ability to generate buzz and strengthen the fan base of the freshman series. |
BtoBonline.com: Are display ads staging a comeback? June 13, 2011 00:00 CST UTest, a software testing marketplace, is typical of many b2b marketers in its choices of online marketing vehicles. Matt Johnston, the company’s CMO, said uTest currently favors targeted digital efforts rather than online display advertising. |
Adweek: Marketers Look to Online Buzz Before Betting on TV Hits Social media is playing a big part in how ad dollars are spent May 23, 2011 00:00 CST As marketers bet their ad dollars on which new shows will turn out to be big hits, they're turning away from traditional ratings methods and looking toward the impact of online buzz. |
Broadcasting & Cable: Advertisers Look to Social Media, Economics May 23, 2011 00:00 CST Advertisers are looking to new sources of data for their yearly negotiations, reported The Wall Street Journal. For example, Comedy Central's South Park ranks 211 by number of TV viewers, according to Nielsen, but 4 according to Optimedia US's 'Content Power Ratings,' which includes the numbers of video views online. Advertisers are looking to these new numbers, which include social media and economic statistics, to negotiate their upcoming ad commitments. |
Wall Street Journal: New Tools for Picking Hits May 23, 2011 00:00 CST The animated series "South Park" on Viacom Inc.'s Comedy Central ranks 211 by number of TV viewers but, according to one ad firm's reckoning, it's really No. 4. The reason: the show generated the highest number of video views online—more than 10 times as many as the average number for other TV shows. |
USPTO.gov: Networked Insights Assigned Patent April 12, 2011 00:00 CST Method and system for qualifying user engagement with a website |
MarketingCharts: March Madness Upsets Ideal for Online Ad Content March 30, 2011 00:00 CST Rather than focus on expensive and limited TV advertising inventory, advertisers should consider focusing on potentially free and limitless online advertising inventory for NCAA men’s basketball tournament-related campaigns, according to Networked Insights. |
Hispanic PR Blog: Translating Telenovelas Into Effective Marketing May 10, 2011 00:00 CST Product placement has long been a viable marketing tool in television, and is often a more impactful approach than the traditional ad buy. A vivid example can be seen in Univision's Spanish program, "Eva Luna," which integrated Buick into a storyline involving one character, an ad executive, and chronicled his effort to create an ad for the company. Think "Mad Men" meets "As The World Turns," within an epic-length mini-series. |
Hispanic PR Blog: To Understand The Hispanic Market: Go Social May 9, 2011 00:00 CST At 50.5 million people, the Hispanic population is one of the fastest growing demographics in the U.S.,1 currently making up over 16 percent of the nation. The largest Hispanic population outside of Mexico, this group represents $1 trillion dollars in spending power, and will grow to $1.3 trillion by 2014. |
Broadcasting & Cable: Report: Social Media Important Factor For Ad Dollars April 28, 2011 00:00 CST Along with the familiar statistics advertisers mull over, a new metric -- social impressions -- is playing a key role in deciding where those ad dollars go, according to Networked Insights' recent upfront report. |
CNNMoney.com: The best and worst stadium naming rights deals March 30, 2011 00:00 CST One of the most recent deals is Yum Brands' sponsorship of the University of Louisville basketball arena, which opened in 2010. Though the deal is relatively small -- KFC paid $13.5 million over ten years--it's an example of smart marketing, says Dan Neely, founder and CEO of Networked Insights, which helps companies monitor social media to improve their brand strength. |
Sports Illustrated: Inside the NFL's Money Machine March 9, 2011 00:00 CST Pro football doesn't just produce cash for the NFL. Local economic activity generated by a single NFL game is estimated at $20 million to $21 million. Over eight home games -- excluding preseason and playoffs -- that's $160 million per year per market and $5.1 billion total earned by peripheral businesses. |
Direct Marketing News: Dan Neely, founder and CEO, Networked Insights April 9, 2011 00:00 CST Dan Neely, founder and CEO of social media analytics company Networked Insights, discusses the changes in how marketers are using social media, the integration of marketing channels and his "bullpen approach to marketing." |
Networked Insights: ARF Re:think Interview with Dan Neely of Networked Insights (Video) March 31, 2011 00:00 CST Steve Rappaport, ARF's Knowledge Solutions Director, interview with Dan Neely, Founder and CEO of Networked Insights at the Advertising Research Foundation's Re:think 2011. In this interview Dan discusses how brands and their agencies can leverage data from social media to uncover insights that lead to business opportunities. |
Steve Rappaport: Listen First! March 21, 2011 00:00 CST Analyst Report: Turning Social Media Conversations into Business Advantage |
USA Today: NFL owners meetings: Can league, NFLPA find harmony amid lockout? March 20, 2011 NEW ORLEANS -- The divide separating NFL owners and 1,900 players has never been more symbolic than by their simultaneous meetings held at different locations across the Gulf of Mexico this week. |
CMRA: Networked Insights CMO March 17, 2011 Networked Insights - which gathers customer intelligence from social networking, sites - has appointed social media specialist Paul Dunay as Chief Marketing Officer. |
iMedia Connecton: How to harness the "Sheen Effect" for your brand March 11, 2011 It's difficult to ignore the rising trend of significant brand partnerships being struck in the entertainment space. Just recently, YouTube announced that it was partnering with agencies to produce branded channels featuring original short-form content. |
CNNMoney.com: Inside the NFL's $9.3 billion money machine March 9, 2011 As NFL owners and players fight over professional football's amazing riches, Fortune and Sports Illustrated teamed up to crunch the numbers for an unprecedented look at the game's GFP (gross football product). Pickup: , , |
iMedia Connection: How Chevy "Stole" Chrysler's, VW's Super Bowl Hype March 9, 2011 The big game has been over for almost two weeks and many have already forgotten who the MVP of the game was. Most viewers probably can't recall more than two or three of the ads. |
BtoB Magazine: The new frontier: From reactive to predictive social insights March 9, 2011 Many b2b organizations these days are spending time and money to listen to conversations happening about their brands. That's good, because such activities are basic and essential for any brand today. |
MrWeb: Networked Insights Hires CMO March 8, 2011 Networked Insights - which gathers customer intelligence from social networking, sites - has appointed social media specialist Paul Dunay as Chief Marketing Officer. |
BtoB Magazine: Dunay appointed CMO at Networked Insights March 7, 2011 Madison, Wis.—Paul Dunay has been named to the new position of CMO at Networked Insights, a social media measurement company. |
AOL Auto: How Chevy "Stole" Chrysler's, VW's Super Bowl Hype March 3, 2011 The big game has been over for almost two weeks and many have already forgotten who the MVP of the game was. Most viewers probably can't recall more than two or three of the ads |
iMedia Connection: My new role at Networked Insights March 1, 2011 Almost 5 years ago I started my blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called "Social Media". |
The Media Briefing: Paul Dunay joins Networked Insights as the CMO March 1, 2011 Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called "Social Media". I remember questioning where all this blogging was going to take us. I even asked others in my podcast series like Douglas Karr from the Marketing Technology Blog, who built strong following on his blog record time,... |
btobonline.com: Facebook gives us the last piece of the ROI puzzle February 9, 2011 A small, relatively unnoticed posting last Nov. 23 on the Facebook blog gave marketers that use social media one of the greatest gifts I have seen in marketing in quite a while... Some clever companies saw this and immediately launched social-media dashboards that can derive an MEV for you. These tools include from Overdrive Interactive and from NetworkedInsights, both of which I am currently test driving. |
LA Times: 'Pretty Little Liars' finds and keeps fans on social media February 9, 2011 On the night of its series premiere last June, "Pretty Little Liars" was a "Breakout!" search term on the Yahoo Buzz index; on Google Trends, which tracks what's popular on the Web, the "Pretty Little Liars" "hotness factor" went from "Spicy" to "On fire" to "Volcanic." They may not be exactly comparable to stellar Nielsen figures, but a program's social media footprint is just as imperative, according to Dan Neely, chief executive of Networked Insights, a data mining and analytics company. |
The New York Times: Super Bowl Ads Assessed, From A to Z February 9, 2011 Networked Insights. A study by Networked Insights, a social media analytics company, found that Chrysler received the largest "social lift," which is the percentage increase in "buzz" on Sunday and Monday from a baseline period of Jan. 1 through Feb. 4. |
PaulDunay.com: Monitoring vs Analytics February 9, 2011 So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I looked at dozens of dashboards, and reams of reports. In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that's out there. |
The Social Times: A Better Way to Buy (than by the Nielsen Numbers) January 11, 2011 A month or so ago, Nielsen reported that they had undercounted Web traffic for at least three months. We talked to a few reporters about what this means for analytics and marketing. One editor of a prominent publication wasn't concerned: "Who cares if the numbers are wrong ifeveryone is using the same data?" That's sort of like a financial analyst asking how we could get in trouble if everyone is using the same criteria to give out subprime loans. |
1to1 Media: Is Your Organization Tapping Social Media for Collaboration? January 11, 2011 ...And that may be putting them at a competitive disadvantage, according to Dan Neely, CEO of Networked Insights. Customer and partner collaboration "should be done, and if companies are not doing it they're at least two years behind their competition," says Neely. "Because their competitors are learning in real time and your company is learning from focus groups that take a year or more to analyze." |
1to1 Media: Customer Strategy Trends to Watch in 2011 January 3, 2011 "To me, social is not a function; social is the thing that we do. Consumers have gone from talking in coffee shops and on websites to these sites. Social is a competency that should be in every aspect of your business... It should be ingrained throughout the company. There could be a group that oversees governance but otherwise it's centrally distributed. This discussion about who owns social is part of its demise." |
MediaPost: Nielsen Glitches Send Ad Industry Wake-Up Call November 19, 2010 The advertising industry needs to get a handle on technology and metrics. Recently we have seen a flurry of reports that suggest a variety of changes to the way the industry should calculate clicks and impressions, from click-through rates stabilizing to panel-based data from Nielsen that underestimates the amount of time people spend on the Web.… T.R. Fitz-Gibbon, chief scientist at Network Insights, says Nielsen's programming bug affected the software that keeps track of what sites their panelists visit. Memory locations in software, called variables, and fields in databases often have a maximum size that the programmer has to define. Most likely, some programmer made an assumption that 2000 characters would be long enough to hold any URL, he says. When the software hit a longer URL, it crashed and none of the pages views from that session were counted. |
iMedia Connection: How social media should influence your TV buys November 15, 2010 The first television ad in the U.S. was broadcast July 1, 1941. Bulova, the watchmaker, paid $4 for a placement on New York station WNBT before a game between the Brooklyn Dodgers and Philadelphia Phillies. Bulova didn't have much data on how many people were watching or who they were. |
Social Times: What Every Social Media Marketer Should Know About Network Insights SocialSenseFB November 12, 2010 is a social media analytics tool from that allows companies to analyze what fans are saying about their brand and competitors' brands on Facebook. Using SocialSenseFB, companies can analyze wall posts, comments and discussions to learn what's most important to their fans and better understand what drives the brand. |
iMedia Connection: Chasing paid engagement — and sometimes catching it November 3, 2010 Darviche had kicked off the pop-culture theme by showing the way , a Networked Insights platform, measured the ripple effect of ads targeting the social-media chatter around "The Simpsons." Darviche claimed that such placement provides a $10 million lift to brands who engage that way. He also said that an iPad product placement on the show "Modern Family" had resulted in marketing value of $2.5 million — a good deal more than Apple had paid to place the device in the show. |
MediaPost: Agent Gets Whacked After Ad Goes Viral November 1, 2010 "If you are a small or mid-size business, you should be leveraging social data," says Dan Neely, CEO of Networked Insights, a social media analytics company based in Madison, WI. "It could be bearded-lady-type content or highly valuable content, or Groupon if you're local." But a business owner has to keep the ripple going himself. |
The New York Times: 'Mad Men' as an Echo of Reality October 24, 2010 THESE days, BBDO has two client rosters. One is composed of the clients the agency actually handles, and the other lists the clients that the agency handles in the make-believe world of "Mad Men." ... According to Networked Insights, a company that uses a technology it calls Social Sense to analyze social media, "Mad Men" finished first on a list of the "top 10 engaged TV shows" from Oct. 15 through Thursday, exceeding the rank of series like "30 Rock" and "House." Why did the writers of "Mad Men" decide to have Sterling Cooper Draper Pryce lose the Lucky Strike account to BBDO? Characters talk about a decision to consolidate all the tobacco company's business at BBDO, and in real-life 1965, Lucky Strike and its parent, American Tobacco, were on the BBDO client roster. |
Christian Science Monitor: Colbert-Stewart rally: Bigger than a tea party? October 20, 2010 People who can't make it to Washington for the Jon Stewart-Stephen Colbert 'Rally to Restore Sanity and/or Fear' Oct. 30 are holding 'meet-ups.' By one measure, the rally might spawn more local events than the tea party movement has… Some suggest the rally could boost voter turnout. Ten percent of online conversations around the Comedy Central rallies on the top 400 forums and blogs mention voting, while 5 percent talk about the midterm elections, according to Networked Insights, a firm that analyzes web topics. "This is a growing movement," says CEO Dan Neely, who adds that the largest demographic participating in the conversations is people aged 35 to 54. |
Hope Beyond The Hype: Questus: Hope Beyond the Hype II September 13, 2010 Dan Neely, from "Product Over Perception" ...Marketing should be giving some percentage of their money to product development. Why should they be giving it to product development? Because the product has to live up to the promise. Right? If it doesn't, all marketing dollars are for nothing. |
Sports Business Digest: Dallas Cowboys top the NFL's social media rankings September 27, 2010 So, maybe the Cowboys are still America's team? Networked Insights, a company that measures social media data, among other things, has declared Jerry Jones' Dallas Cowboys as the #1 ranked team, in terms of social media. |
MediaBistro: Lions Are Winners When It Comes To Social Media September 22, 2010 If I told you the Dallas Cowboys were generating the most social media presence on the web, you wouldn't be surprised, right? But what if I told you right behind the Cowboys were … the Detroit Lions. Yes, the same Lions origination that has won two games since 2008, are runners-up in Networked Insights social media rankings. |
Capital Entrepreneurs: Networked Insights in USA Today September 22, 2010 Capital Entrepreneurs members Networked Insights was featured in USA Today talking about valuations of NFL teams based on online mentions and online activity. … Which NFL team is creating the most buzz on Facebook, Twitter and other social media outlets? |
Social Media Analysis: Networked Insights Syndicates Categories September 21, 2010 Networked Insights launched SocialSense Categories, a syndicated research service that combines a simplified workspace with content curation and research summaries by NI analysts. Categories are defined around industry verticals and market segments (such as Automotive and Moms), and each includes preconfigured topics to eliminate the initial setup effort. |
USA Today: Dallas Cowboys, Detroit Lions Top Social-Media Rankings for NFL 21 Sep 2010 00:00 CST Which NFL team is creating the most buzz on Facebook, Twitter and other social media outlets? It's the Dallas Cowboys, so-called America's Team. What may surprise you is that the woeful Detroit Lions are runners-up. The first-time rankings, by Networked Insights, an analytics company of social media data, underscore that "you don't have to be the best brand or NFL team to be included in the most conversations," says Dan Neely, CEO of Networked Insights |
ReadWriteWeb: Startup Versus Goliath: When Your Competition is a Giant September 16, 2010 ...But being small can be beneficial. Neely argues that his company is more agile, and can respond to more quickly than can some of its competitors, particularly when it comes to technological innovation. Using algorithms and natural language processing, for example Networked Insights goes beyond just "brand monitoring" and "rear view" analysis to offer its customers predictive insights as well. So while the startup is up against big-name competitors, Neely isn't worried. Even without the name-recognition, there is plenty of business for his company. |
ReadWriteWeb: Never Mind the Valley: Here's Madison September 9, 2010 Madison, Wisconsin has always been known as a progressive town - in part because it's home to the University of Wisconsin-Madison. But over the last few years, the city has gained a reputation as an emerging technology startup hub in the Midwest. |
iMedia Connection: How are marketers really using social media? 17 Aug 2010 00:00 CST Today, all marketers in their role as brand stewards are considering the best ways to leverage the social media activity of consumers in order to drive business growth. |
Marketing Fray: 360i Study: Most Brands Remain Irrelevant On Twitter 29 Jul 2010 00:00 CST During a webinar hosted by the Advertising Research Foundation yesterday, CEO Dan Neely said that on the entire World Wide Web, only about 10% of the conversation is about brands. |
OMMA: Even TV execs aren't too myopic to see social media changes 01 Jul 2010 00:00 CST TV is social again — as social media brings TV fans together in ways like never before. The SocialSenseTV report findings are featured pominently, clearly illustrating that social media is a breath of fresh air in network TV. |
TechCrunch: Wisconsin: Land of Beer, Cheese, and... Startups 24 Jul 2010 00:00 CST Most people associate Wisconsin with cheese and beer, but you should think about adding startups to that list. Led by a tidal wave of mostly young entrepreneurs, Madison, Wisconsin is staking a claim as the startup capital of the Midwest. |
Inside Facebook: SocialSenseFB Filters Facebook for Brands 16 Jul 2010 00:00 CST Networked Insights introduced its new Facebook Page application this week, SocialSenseFB. The app analyzes a brand's Facebook fans, what their conversations consist of, how those conversations are impacting the brand and any issues to be addressed. |
Social Media Marketing Plan: Measuring The Social — Advertising Potential 18 Jul 2010 00:00 CST Dan Neely, founder and CEO of Networked Insights, explains how companies misdirect their advertising spend if they're only listening to the 'loudest voices' posting heavily in online communities. Understanding the 'silent majority — the 85% of individuals who's social interaction and influence take place through reading, rating, sharing, linking and inviting rather than posting — paints the whole picture so companies can more effectively place their advertising dollars. Networked Insights measures the 'social' across social media. |
MediaPost: Facebook Gets Google Analytics-Like Platform 15 Jul 2010 00:00 CST Putting a price on Facebook Fan pages to monitor returns on investment for campaigns takes more than reading a post or monitoring clicks. Networked Insights released SocialSenseFB, an application that monitors conversations on a company's fan page. |
Digiday: Making Social Sense: Networked Insights' New Facebook Analytics 13 Jul 2010 00:00 CST Social media analytics firm Networked Insights has launched SocialSenseFB, a Facebook Fan page analytic application. The new tool extends the capabilities of SocialSense, the company's proprietary blog and social media monitoring platform, by adding extensive statistics on users' Facebook activities. |
MediaPost: Measuring The World Cup Social Buzz 02 Jul 2010 00:00 CST Networked Insights has been tracking the buzz around some of the most popular players in the World Cup on social sites. The data could provide insight into the implications for the future of these athletes who might have the influence for endorsement contracts. |
Adweek: World Cup? What's That? 02 Jul 2010 00:00 CST Networked Insights conducted a study of social-media chatter about prominent World Cup players. In a time period that ended just before the knockout round that sent the US packing, it found Wayne Rooney generating the most buzz. |
Jive Talks: Preparing A Social Readiness Gameplan 01 Jul 2010 00:00 CST Services such as Networked Insights exist to provide select intelligence which can arm an organization with the knowledge it needs before ever stepping foot into a community. |
Research: New VP Hires for Networked Insights 18 Jun 2010 00:00 CST Networked Insights has appointed Brad Burke as vice president of technology and Paul DePinto as senior vice president of sales and marketing. Burke was previously CTO at The Patent Board while DePinto's past includes spells with Ripple6 and Invoke Solutions. |
New York Times: Online Buzz Doesn't Equate to Ratings 31 May 2010 00:00 CST As might be expected for a series working toward its recent much-promoted finale, "Lost," generated the most engagement through social media of any show from February through April, according to Networked Insights. The statistic is the modern equivalent of water cooler conversation, and is measured by the number of online interactions posted and read about a given show. |
Mediaweek: Upfront Programming: Show Battles 30 May 2010 00:00 CST The most interesting prime-time matchups of the coming season (including a three-way battle on Wednesday nights at 10 p.m. featuring three shows that offer up cops, lawyers or both). Included in these show battles is input from Networked Insights's SocialSenseTV, which pulls data from online buzz. |
Beet.TV: SocialSenseTV: Video Interview with Dan Neely 27 May 2010 00:00 CST Whether you liked the ending of "Lost" or not, the just-ended TV show has generated more buzz than any other show in the social-media sphere. Networked Insights CEO Dan Neely discusses how SocialSenseTV works. |
Marketing Profs: Truly Connecting, or Merely Collecting? 25 May 2010 00:00 CST Most companies know they need to pay attention to social media, because it provides the richest data sets of consumer information that have ever existed. So brands know there's an opportunity, and they fear being left out if they aren't tapped in. But what's the difference between monitoring social media and listening to social media? |
Marketing Charts: 'Lost' Leads Viewer Engagement 21 May 2010 00:00 CST The ABC supernatural drama "Lost" leads all TV shows in viewer engagement between February and April 2010, according to social-media analytics company Networked Insights. But online buzz boesn't always match viewership. More than half the shows in the SocialSenseTV Top 20 don't crack Nielsen's top 20 listing. |
451 Marketing Heat: SocialSenseTV Finds LOST is the Social Media King 19 May 2010 00:00 CST LOST's high ranking on the SocialSenseTV Top 20 List is a testament to the power of social media and a sign that as the population ages and the average age of social media and internet use grows, new metrics such as SocialSenseTV will come to play an more prominent role in understanding how people interact with media. |
Black Book: 'Lost' Rules the Social Media Landscape 18 May 2010 00:00 CST Analytics firm Networked Insights has concocted a particularly relevant measurement for today's day and age, its SocialSenseTV network ratings. SocialSenseTV monitors "billions of interactions from millions of blogs, forums and other sources" to determine how much social media buzz television shows are generating. They've just released their top 20 list, which is topped by... drum roll please... Lost, a show that only ranks 10th in the Nielsen ratings. |
Jason Matthew Murphy: Bridging the Gap 18 May 2010 00:00 CST I wrote a post earlier this year asking when will Twitter and TV finally get married? — well we are getting closer. Today, Networked Insights debuts SocialSenseTV to help bring networks, agencies and brands closer to consumers. |
Holywood Reporter: 'Lost' tops social-media interactions chart 18 May 2010 00:00 CST "Lost" may rank 10th in the Nielsen ratings among TV shows, but it is the top show in terms of social media interactions, ahead of ratings champ "American Idol" according to a new report from analytics firm Networked Insights. |
Media Buyer Planner: Creating a New Buy List 17 May 2010 00:00 CST The new metric creates a new order: more than half the shows in the SocialSenseTV Top 20 don't crack Nielsen's top 20 listing. Generally, shows that rank high in social media interest but comparatively low in Nielsen ratings provide tremendous value, because their ad inventory is likely less expensive. |
Digiday: Networked Insights Melds Social Metrics With TV 18 May 2010 00:00 CST Networked Insights is merging social media analytics with TV research. This morning it launched SocialSenseTV that will serve as a complementary data source for evaluating current shows and even future pilot concepts. |
iMedia Connection: Use Social Media to Inform Upfront Buys 18 May 2010 00:00 CST It's TV upfronts week, a rite of spring for networks, agencies and brands. But there's a new way to measure and value the worth of a show that can be used by networks on the sell side or agencies on the buy side. |
iMedia Connection: Interactive marketers get on their soapboxes 06 May 2010 00:00 CST iMedia and Catalyst:SF teamed up to see what was on the minds of this year's ad:tech attendees. Watch the video interview with Networked Insights CEO Dan Neely. |
Huffington Post: Social Media Pumping Oxygen's Viewership 06 May 2010 00:00 CST Women-centric network Oxygen has seen ratings growth of 70% for some of its shows year over the year, resulting from social-media engagement with its audience. This is an important trend to watch as more networks and programmers look to social-media technology services like Trendrr, Networked Insights, Listen Logic, and others to better understand how their viewers are responding and interacting with their shows. |
San Francisco Examiner: AdtechSF Key Takeaways 28 Apr 2010 00:00 CST Networked Insights has an exciting new tool to capture the conversation and buzz around your brand called SocialSense. It translates all interactions into insights that can drive marketing and brand communication. Finally! There's a way to filter and make sense out of all the noise generated by social media, chat rooms, online cafes and anywhere else your customer is talking online. |
MarketingTypo: Understanding the Value of Social Media Data 23 Apr 2010 00:00 CST There is a big difference between data and insights. Data by itself is generally valueless which is why for the most part it takes human gray matter applied to the data to make it into actionable insights. |
Wired VC: Networked Insights Raises $5 Million 20 Apr 2010 00:00 CST Media analytics specialist Networked Insights has obtained $5 million in Series A funding in a round led by Kegonsa Capital Partners. |
Folio: Turning Social Media Into a Business 15 Apr 2010 00:00 CST Tapping Networked Insights' proprietary "listening platform," the IDG Social Scout service can track social conversations online in regard to specific topics chosen by IDG's marketing clients, providing real-time data on how well those terms are resonating — ideally helping the marketer to develop a more pointed, effective campaign. |
 Social Media Strategy Blog: Business Now Owns their Audience 09 Apr 2010 00:00 CST Marketers are eager to apply metrics everywhere people share or interact with a brand online, even if it's as simple as a consumer replying to another consumer with a brand recommendation. A number of firms track and analyze earned media, such as Listen Logic, Converseon and Networked Insights. |
Fox Business News: Real-Time Consumer Confidence Numbers 24 Mar 2010 00:00 CST Brian Sullivan of Fox Business News interviews Networked Insights CEO Dan Neely about the Digital Consumer Confidence Index. Introducing Dan, he says, "No longer do you need to wait 30 days to find out what the consumer is thinking and feeling..." |
Social Media Today: Comparing Social Media Analysis Platforms 24 Mar 2010 00:00 CST SocialSense is included in a new report, Social Media Analysis Platforms for Workgroups. Claims Gillat: "If your company is looking at software options for monitoring or analyzing social media, I can save you a lot of time and effort." |
Buzz Marketing for Technology: Social Media Listening for B2B Marketing 11 Mar 2010 00:00 CST If you are to survive and thrive in this connected world, you must mine — not just monitor — these conversations to respond and glean insights that will inform your future strategy. |
AOL Autos: Toyota's Problem: Women Buyers Considering Other Brands 08 Mar 2010 00:00 CST While men make up just over half of all auto purchases, women influence over 80% of them. So, let's pay attention here. Networked Insights listens to what consumers are saying in the wake of the Toyota recall. |
Adweek: Olympic Athletes' Final Online Buzz 04 Mar 2010 00:00 CST As if scoring the winning goal in the hockey gold-medal game weren't enough, Sidney Crosby was also the consistent Olympic champion in a measurement of online engagement with the Winter Games' athletes. As measured by Networked Insights, which monitored the level of online chatter about some of the Olympic competitors, many of the high-profile athletes had their ups and downs in the standings. |
Buzz Marketing: Creating Engagement in B2B Marketing 02 Mar 2010 00:00 CST Years ago I remember saying "measuring engagement is hard since there is no one button you can push as a marketer to measure it." Well I have since learned otherwise from the folks at Networked Insights. |
MediaPost: Behind the Numbers: Rent to Buy (Audiences) 01 Mar 2010 00:00 CST With social media, brands can own their audience. A number of firms track and analyze earned media, such as Listen Logic, Converseon and Networked Insights. |
digiday:DAILY: The Olympic Popularity Derby 25 Feb 2010 00:00 CST Who was the most talked about athlete of the games? Sidney Crosby, NHL star and American hockey player was the winner in the Olympic popularity derby by a long shot, if you listen to social media commentary. But many companies are not listening and surprised by customer preferences and feedback. |
Wired: Olympic Matches Made In Social Media Heaven 24 Feb 2010 00:00 CST Using artificial intelligence technologies to scan and interpret the content of millions of blogs and tens of thousands of forums, Networked Insights discovered that speedskater Apolo Ohno shows high online engagement with women aged 25-44. |
Wisconsin State Journal: Executive Q&A: Watching what you say online 20 Feb 2010 00:00 CST An in-depth interview with Networked Insights CEO Dan Neely about his background, starting the company, and where it's headed. |
MarketingProfs: The Numbers: Super Bowl Ads, Social Media 12 Feb 2010 00:00 CST Networked insights determined the "social ROI" and "daily interaction increase" of the top 10 and bottom 10 Super Bowl advertisers, comparing pre- and post-Super Bowl period daily averages. The biggest winners were Teleflora, Volkswagen, and Focus on the Family. |
Brandweek: Does Social Sell? 14 Feb 2010 00:00 CST "What's the ROI of putting on your pants on in the morning?" For all the excitement about social media, there's a specter hanging over its use by companies. Is all this Tweeting, blogging and Facebooking paying off? For some proponents, the question is irrelevant. Companies have to participate in the conversations where they're happening, ROI be damned. Also . |
New York Times: Rankings of Super Bowl Commercials Continue 11 Feb 2010 00:00 CST Networked Insights, said a spot for Teleflora — featuring Don Rickles as the voice of a Brand X bouquet of flowers — garnered the most buzz and "social return on investment." |
Ishtmus: Getting a bead on the Badgers 11 Feb 2010 00:00 CST SocialSense treats the Badgers like a consumer brand, and its associated entities — coaches, players and even the Kohl Center — like products. It combs the web for related content and assigns values for the sentiment expressed toward the products to come up with a metric called engagement. |
BizReport: Are you ready to hear the social marketplace? 10 Feb 2010 00:00 CST So, you've created a branded social network page. You're blogging. You're observing how consumers are talking about your brand. But, are you really listening to what the consumer is saying? |
1 Tim Street: Why Should Marketers Go to SxSW? 06 Feb 2010 00:00 CST Video interview with "top social-media professionals" including Dan Neely. Helping convince marketers on the fence about attending SXSW or those looking for some ammunition to take to their bosses. |
MediaPost: Platform Aims To Separate Signals From The Noise 06 Feb 2010 00:00 CST Networked Insights plans to announce this week several features in its SocialSense platform that should give marketers more insight into chatter across social media channels. The benefits range from tighter integration with Twitter and Quantcast to date-range analysis, and trending based on insights and keyword tag clouds. |
SocialMediopolis: Dan Neely Interview on BlogTalkRadio 01 Feb 2010 00:00 CST How to use the social web to help advertisers and marketers make better strategic decisions and the difference between simply monitoring vs. "listening" and using discovery based intelligence. A is also available. |
Insight Buzz: Social Listening: Focusing On Insights 18 Jan 2010 00:00 CST The great opportunity that social listening provides is that digging deeper is infinitely possible, with millions upon millions of conversations occurring over time that we can continuously mine for insights. This means moving from simply tracking brand mentions, to understanding the underlying insights in a broader conversation. "Dan challenges researchers do go beyond mere brand mentions, and to focus on the broader context of the conversation through advanced text analytics in order to identify impactful insights." |
Folio: How IDG's Social Listening Service Works 20 Nov 2009 00:00 CST Tech publisher IDG has partnered with Networked Insights to launch IDG Social Scout, a service that uses Newtworked Insights' analytics to track conversations around topics and brands and measures sentiment/engagement over time. IDG's Strategic Marketing Services focuses on services like consulting, integrated programs such as custom media, and now social media capabilities. |
Social Media Today: CMO Challenges in Driving Data into Insights 17 Nov 2009 00:00 CST There will be more data created in this year than in the previous 5000 years combined! With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? |
iMedia Connection: Top 7 ad:tech buzz topics 13 Nov 2009 00:00 CST During the course of last week's ad:tech NY, Networked Insights used its SocialSense listening platform to chart buzz before and during the event. The SocialSense platform, used by a wide variety of businesses and agencies, enables companies to listen in on online conversations and discover insights. It was a fun exercise to turn the lens on our own backyard to see what we'd uncover in the world of social media and digital marketing. |
TechCrunch: IDG Teams Up With NI To Sift Through Social Noise 11 Nov 2009 00:00 CST For marketers, social networks offer a goldmine of data about topics and brands. But there's actually too much data to easily parse for most companies to get at the most valuable data. That's why IDG has built Social Scout, a new service powered by Networked Insights. The idea is to be able to filter through some of the noise associated with social media. This in turn helps b2b marketers learn what people are saying about brands rather than just that they're talking about them. |
iMedia Connection: How to overhaul online brand measurement 02 Nov 2009 00:00 CST Pounding consumers with irrelevant surveys will affect the outcomes of future surveys. "Companies like to still measure impressions," says Dan Neely, the CEO of Networked Insights. "If customers are impressed they will express themselves, through inviting others, posting, or even recommending, so let's start measuring expressions. We need to listen to our customers in their natural engagements in a cross-platform environment. It's definitely more difficult, but with advanced listening analytics we can get there." |
Questus: Hope Beyond the Hype 29 Oct 2009 00:00 CST This video, billed as an open forum on the future of social media, put together by Questus includes extensive segments with CEO Dan Neely. Social media is no longer a set of tactics to be deployed. It's something we've become. We're perpetually connected now, creators as well as consumers. The playing field is finally level, so what happens next? |
iMedia Connection: How to be a good social media listener 26 Oct 2009 00:00 CST As the social web continues to fragment, marketers are struggling to make sense of all the conversational noise that pertains to their brands. At this point, most digital marketers understand why they need to monitor the conversations that are happening on the social web. But in doing so, are they really listening? iMedia talked with Dan Neely, founder and CEO of Networked Insights, about the importance of being a good listener in social media, strategies for properly weighting the voices you hear, and the ways in which the social web will continue to evolve. |
MediaPost: Educating Your Way To Clicks & Conversions 30 Sep 2009 00:00 CST Knowledge opens minds and opportunities. Isn't that what your parents told you as you left for college to study marketing, advertising, sales or technology? So, why does it surprise you to learn consumers are less than ecstatic about behavioral targeting? After all, technology companies and advocacy groups have spent little to no time educating industry execs or the general public. |
Fast Company: Why TV and Film Need Social Media 03 Sep 2009 00:00 CST What does the experience of watching TV, listening to the radio, and movie-going look like when you add social media and mobile? Networked Insights' 2008 Measuring the Social report gets cited again. |
iMedia Connection: How to evolve brand management for social media 10 Aug 2009 00:00 CST Suggestions on how brand teams and agencies can work together to rebuild their efforts for today's media climate and inevitably evolve the last 100-plus years of marketing. Look for insight outside of focus groups and response surveys. Navigating social conversations requires far less emphasis on reach and frequency. Brand strategies should be fluid and able to adjust based on market attitude. |
Thought Gadgets: Finding conversations you don't know you need 05 Aug 2009 00:00 CST One trend in social media is plugging in with new listening tools to figure out what consumers are saying about your brand. Radian6 and PeopleBrowsr track buzz with all sorts of stats, using Boolean logic around certain keywords. If you're Pepsi, you can hunt for Pepsi + Love, Pepsi + Hate, and find the key influencers on Twitter and elsewhere. But what if something out there is happening/tweeting/chatting and you're not smart enough to search for it? |
 Adotas: SocialSense 2.0 Announcement 27 Jul 2009 00:00 CST Networked Insights releases its next-generation social media listening platform, SocialSense 2.0. |
Mad Man: 25 Social Media Monitoring Companies You Want to Know About 07 Jul 2009 00:00 CST Networked Insights is listed along with Radian6, Scout Labs, Visible Technologies, and Nielsen BuzzMetrics. |
Milwaukee Journal Sentinel: Make Sense of Internet Chatter About Brands 23 Jun 2009 00:00 CST If you're in business today, it's important to tap into the chatter on the Internet to gain better insight into the needs and interests of your customer. But cutting through the clutter can be daunting, especially for small businesses with limited resources. |
Focus: Roadmap to Relevant Social Media Conversations 17 Jun 2009 00:00 CST A lot of B2B companies have a tough time rationalizing their involvement with social media. It's an expense and a distraction, and the value of broadcasting to the universe is dubious when you only need to reach a few hundred key decision makers. Listening for that small set of voices amid the massive conversation of the social media universe is extremely difficult. But few companies can succeed if they quit when things become difficult, so the question becomes this: how do you discover what discussions are important to you, where your customers, supporters and detractors converge, and how you can quickly engage in those conversations? |
Bloomberg: Facebook Users Staying In Friday Night to Grab Names 11 Jun 2009 00:00 CST CEO Dan Neely weighs in on the land grab for Facebook user names: "You remember the days of folks buying random domains because they thought they were going to be able to sell them for massive amounts of money?" |
Macali Communications: Expressions vs. Impressions 26 May 2009 00:00 CST The idea of measuring value on the web by measuring impressions is outdated and the accuracy of that measure is questionable. It's based on the Nielsen paradigm where they think a small sample of set top boxes is representative of a much larger population. |
JimKukral.com: Listening Is The Key To Social Media ROI 20 May 2009 00:00 CST Listening... It's the first step really. Even if you're only dipping your pinky toe into the social media waters, at the very least, you need to listen first. If you don't listen... how do you know what people are saying about you? You can't. And guess what? They are talking about you... . |
Scobleizer TV: Robert Scoble Interviews Dan Neely about The Word of Net 20 Apr 2009 00:00 CST A two-part interview on Scobleizer TV: and . |
1TimStreet: What Do You Know About Your Brand? 09 Apr 2009 00:00 CST A video interview at SxSW with CEO Dan Neely. |
TechShowWIRE: Jive Software Partners With Networked Insights 13 Mar 2009 00:00 CST Powered by Networked Insights' SocialSense technology, Jive Insight will enable Jive clients to get a real-time view into the companies, products, and topics that their community is engaged in. Also reporting the announcement: , , , , and . |
BusinessWeek: Teleflora Super Bowl Ad Got Best Online Buzz for the Buck 04 Feb 2009 00:00 CST That's according to a quick study by social media tracker Networked Insights, which looked at the online searches and discussions about each Super Bowl advertiser in the few days before and then after the game. |
ClickZ: Super Bowl Buzz Measures Vary Along With Value to Advertisers 06 Feb 2009 00:00 CST The goal of many Super Bowl advertisers in recent years has been not only to make a splash during TV ad time, but to generate online discussions. But determining the ad winners and losers from an online buzz perspective isn't always as clear cut as adding up field goals and touchdowns. |
SocialMediaBiz: Measuring the Social Super Bowl 05 Feb 2009 00:00 CST The Super Bowl has come and gone, but the online interactions around the brands that paid up to $3 million for each :30 ad spot is still going strong... well, for some brands. |
BusinessWeek: The New Focus Group: The Collective 07 Jan 2009 00:00 CST There are many ways to listen to what's being said about your company, product, brand, service and most importantly, related universe. Networked Insights is listed as a vendor that uncovers and analyzes what people are saying both inside communities and on the open Web. |
The Capital Times: Business Beat: More bad news than good in 2008 31 Dec 2008 00:00 CST A handful of smaller IT companies also made a splash in 2008. Broadcast Interactive Media, which designs Web sites for TV stations in the nation's largest markets, and Networked Insights, which mines social networking interactions for marketing information, continued to grow. |
Ars Technica: Online buzz key to creating long-term game revenue 19 Dec 2008 00:00 CST According to a new report from Wisconsin-based new media company Networked Insights, topping the NPD charts may not be the only barometer for success in the game industry. |
GamesIndustry.biz: Fable II tops social interaction chart 18 Dec 2008 00:00 CST Fable II was the most socially interactive title in the US in October, new data from Networked Insights has revealed. According to the company the game generated over 8 million interactions across various social media and social interaction sites, making it the most talked about game in that month. |
Kotaku: Top-Sellers? Bah, Let's Look At The 10 Most "Engaging" Games 17 Dec 2008 00:00 CST It's easy to track the biggest-selling games. You can track them with sales numbers. But how do you track the most-engaging games? That's harder. But Networked Insights reckon they've got the answer. |
Forbes: The Most Talked About Games 17 Dec 2008 00:00 CST Networked Insights' findings, if applied correctly by publishers and advertisers, may prove that there is value in marketing to social- networking platforms like Facebook as marketers can have direct conversations with consumers. |
Gamasutra: LittleBigPlanet and Guitar Hero: World Tour Top Online Engagement Chart 17 Dec 2008 00:00 CST In a new report tracking popular video games among online audiences, research firm Networked Insights ranked Media Molecule's LittleBigPlanet and Activision's Guitar Hero: World Tour among its ten highest ranked titles according to online engagement. also notes that Networked Insights list is not the same as NPD's top-ranked video games. |
BusinessWeek: Beyond game sales: Measuring interaction 16 Dec 2008 00:00 CST Which is the most popular video game, the one that sells the most units, or the one that sparks the most buzz? The same question echos through much of social media—and the answer depends in great part on whether the business model is based on sales, advertising or marketing. |
TV Week: Most Watched vs. Most Discussed: Measuring Engagement 09 Dec 2008 00:00 CST Networked Insights measures the way consumers have conversations about shows on the Web, whether by blogging, posting comments or simply reading comments. |
MediaPost: Networked Insights' Music Chart Challenges Traditional 19 Nov 2008 00:00 CST While traditional music charts like Billboard determine song rankings, based on sales and radio airplay, Networked Insights' report attempts to offer a new take on music audience measurement by analyzing the millions of interactions occurring online everyday around the most popular songs. |
SoulBounce: Your Move, Billboard 20 Nov 2008 00:00 CST What? Billboard isn't that accurate? Get out. Though many people still listen to terrestrial radio, maybe even prefer to do so, it's clear that internet radio and social networking sites with music components have been on the rise for years now. |
Wired: People Like Different Music Online 19 Nov 2008 00:00 CST Billboard still monitors airplay (and sales) to create its widely-cited music charts. However, a upstart called Networked Insights has issued a report claiming that on social networks and other interactive destinations, listeners prefer a different set of music than they do when listening to the radio or shopping for tunes to purchase. Networked Insight's chart looks at how people interact with popular music online -- posting it on blogs, sharing it with each other, linking to the songs and so on. It differs significantly from the Billboard Hot 100 singles chart. Networked Insights concludes, "it's clear that the online audience is one unto itself and should be viewed and marketed to that way." |
DMNews: TV Shows Find Boost with Social Networks 05 Nov 2008 00:00 CST Social networks are playing an increasingly important role in driving the popularity of television shows and should be factored into the weekly TV rankings, a new report by Networked Insights concludes. Networked Insights adds in its new Measuring the Social report that five of the most popular TV shows among online audiences are not even in the Nielsen Top 10 weekly ratings. Mediabistro also asks ? |
Accelerate Madison: Podcast: Measure & Monetize the Customer-Controlled Internet 05 Nov 2008 00:00 CST The Internet is no longer a walled garden, and if your enterprise is struggling with "what to do with social media?" you are not alone. This podcast with CEO Dan Neely was done in September 2008 at an Accelerate Madison event. |
Forbes: I Want My Non-Nielsen TV 30 Oct 2008 00:00 CST Everything you know about what's hot on television may be wrong. Wisconsin-based start-up Networked Insights released a study this week challenging the Nielsen Company's ratings system by measuring what's being talked about online. Download the posted on the . |
TVWeek: Cracking the Code to Put Online Dollars Where They Belong 29 Oct 2008 00:00 CST Networked Insights measures not just the 15% of people who post content online at social sites, but also the other 85% who are interacting with that content by reading, ratings sharing, linking or inviting. The company chose to show off how its system works with a "Measuring the Social" report focused on broadcast television shows. It compares the shows Nielsen reports as the most watched during the week of Sept. 22 with the ones generating the most conversations online. Turns out the lists are very different. also ran a story. |
Social Sights: Networked Insights' Television Ratings Report Causes a Stir 28 Oct 2008 00:00 CST Networked Insights has released Measuring the Social Report #1: Network Television Ratings. The study compares broadcast TV viewership with the level of social interaction that takes place around specific TV shows on the Web. It demonstrates that the two are not tightly correlated — if not completely unrelated. This study is making quite a splash: it's already been covered by , , , , , and . |
Shop.org: Shop.org Podcast 16 Sep 2008 00:00 CST An audio Interview with Dan Neely after his roundtable presentation, Cracking the Social Commerce Code, at Shop.org. Vahe Katros interviews Dan about working with NetShops, social commerce, and using social media to gather insights and customer sentiment. |
Adotas: Influencers Are Our Holy Grail 11 Sep 2008 00:00 CST Research indicates that only 15 percent of people in social networks actually contribute content, so only mining that data would mean you are missing out on the other 85 percent that are reading, rating, sharing and inviting. By understanding who the primary influencers are and where the consumer is engaging, we enable highly effective ad buys – Engagement-based advertising, if you will. |
MediaPost: The Real Value of Engagement 20 Aug 2008 00:00 CST What qualifies as engagement? What doesn't? Can engagement really even be a measure of campaign success? When we get into subjective views and analysis of engagement, the value of what's really going on becomes fuzzy and more difficult to understand. But if we go back a few steps in the social media marketing process to the point of customer intelligence gathering, it's here that engagement delivers clear value before marketers even spend a dime. |
Marketing 2.0: Interview with Daniel Neely on The Backyard 18 Aug 2008 00:00 CST Dan Neely, CEO of Networked Insights, answers questions from conversational marketing blogger Valeria Maltoni about Networked Insights' work with Netshops and their outdoor-focused customer community, The Backyard. |
Web Strategy by Jeremiah: Frank LaRosa Promoted to Networked Insights Leadership Team 21 Aug 2008 00:00 CST Networked Insights announced that Frank LaRosa has been promoted as Vice President of Development. In his new role, Frank leads the engineering team in building out and improving Customer Intelligence technology. In addition, he now participates on Networked Insights' Leadership Team. Frank brings years of experience in software development to this position; he's lived through the progression of social networks, having created and marketed Searchlight, a computer BBS platform that is similar to today's social networks. Before joining Networked Insights as a senior developer, he worked at Industry Connection and gaming powerhouse Electronic Arts. |
Adotas: Building a Virtual Backyard for NetShops 05 Aug 2008 00:00 CST "Networked Insights' platform has given us a great way to engage our customers in The Backyard. This will not only improve our customer experience, but will allow us to listen to our customers in real time to help us discover new ways to consistently meet our customers' needs," said Ash ElDifrawi, chief marketing officer of NetShops." |
CenterNetworks: Networked Insights Partners with NetShops on Online Intelligence 05 Aug 2008 00:00 CST Networked Insights has announced a partnership with NetShops to create an outdoor-focused community, "The Backyard." The goal of the partnership and the new social community is to create social intelligence about how users are engaging with the community. Networked Insights will also map the data from The Backyard with third- party social networking sites to create a clearer picture of what people are talking about both inside and outside the social community. |
MediaPost: If a Tree Falls in the Forest... 31 Jul 2008 00:00 CST "If someone makes a reference to your Web site through a social media platform, and you don't know that it exists, does it still make an impact?" If you are interested in keeping a pulse on your company's online reputation, the answer to that question is probably yes. The impact of social media content, whether it is a blog post, a bookmark on digg, a Twitter comment or an online consumer review, is clearly growing in significance for both the consumer and for those of us whose job it is to "own" our company's brand." |
BrainReactions: What's All the Fuss About "Engagement"? 01 Jul 2008 00:00 CST There has been a lot of recent talk about "Engagement." Engagement is the new metric for social media, the measure of success for social media marketing. But what is engagement? As soon as social media started to change the way people communicate and share interests, values or concerns, it became a gold mine of customer intelligence and insight. The key to unlocking this intelligence is to understand engagement. |
RSS Ray: Engagement as the Measure in Social Media 04 Jun 2008 00:00 CST Social media is a gold mine of customer intelligence, if you have the strategy and tools to understand the insights. The key to unlocking this intelligence is understanding engagement. Measuring social media also can unlock innovative approaches to marketing, media, product development, and overall customer relationships. |
wsRadio: Customer Driven Market Research For Growth and Profit (podcast) 04 Jun 2008 00:00 CST RSS Ray speaks with Dan Neely about customer-driven market research, using tools like social media, web analytics and customer intelligence to help grow profits and lifetime customer value. |
 Buzz Marketing for Technology: Riding the Groundswell of Social Media (podcast with Charlene Li) 02 Jun 2008 00:00 CST Have you read “Groundswell?” Author Charlene Li talks about Social Media tactics in a conversation with Paul Dunay. Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see the groundswell as a threat. But you can see it as an opportunity! |
ComputerWorld: Customer Service 2.0: Clients become brand managers 28 May 2008 00:00 CST Companies must listen and respond to customers in a Web 2.0 world or risk losing them to those that do. For example, The Artful Home, which sells art and other home decorating items, significantly changed the content on its Web site based on user suggestions. By monitoring the number of customers participating in specific discussion topics and analyzing the content they posted, the company found that they are mostly interested in how to use the products they buy in design and decorating projects. The company gained an understanding of the desires of its online customers by using Networked Insights to analyze the content posted to its eight-month-old online customer community. |
Community 2.0 Conference: Community 2.0 Podcast 14 May 2008 00:00 CST In this podcast conversation, CEO Dan Neely explains why companies using social media and building online communities should focus on “passion and pain points.” Dan recently led a session at the Community 2.0 conference called “Customer Engagement: The New Metric and What it Means to Your Business.” |
MediaPost’s Marketing Daily: Low-hanging fruit can feed brands well into the future 16 Apr 2008 00:00 CST The research reveals that early adopters are implementing social media in their organizations at a rate 500% faster than wait-and-see marketers. “The ultimate value for a company is the low-hanging fruit areas,” says Dan Neely, CEO of Networked Insights. “For a company like John Deere, a community is just a means to an end—a way for them to understand what’s going on inside the community they serve, to make the company more efficient,” he says. |
New York Post: To unite workers, companies start their own web-style networks 14 Apr 2008 00:00 CST With social networking sites booming in popularity, especially among the younger set, the corporate world is following suit, creating internal networks for employees modeled on Web communities. Companies including IBM, Best Buy, Xerox, Dow Chemical and even the buttoned-down accounting firm Deloitte have introduced networks. |
DM News: Networked Insights allows social data mining 31 Mar 2008 00:00 CST The Networked Insights program can now mine third-party social networks, such as MySpace and company-branded portals, for consumer data. Users can see information on customer behavior, sentiments and engagement in real time. |
MRWeb: Social Media Analytics Tool Enhanced 27 Mar 2008 00:00 CST Recently launched Networked Insights — which gathers customer intelligence from social networking sites — has upgraded its Customer Insight Platform to provide a real-time window into customer behaviour. |
The Washington Post: Service aims to mine social networks for consumer insight 26 Mar 2008 00:00 CST Networked Insights crunches social network data to draw insights into factors ranging from its customers’ brand recognition and reputation to a user’s relative influence. |
Computerworld: Hosted tool helps companies study online opinions about products, services 26 Mar 2008 00:00 CST A new hosted service launched today will allow companies to glean “customer intelligence ” from content about them posted by their customers across various social networks along with the responses to that content. The new Customer Insight Platform from Networked Insights Inc. uses natural language processing to measure customer interaction and engagement on company-operated online communities and on social networks like MySpace. |
The Social, CNET News Blogs: Networked Insights: A peek at social-media analytics 26 Mar 2008 00:00 CST Earlier this week I spoke with representatives from Networked Insights, a Madison, Wisc., company that tracks social network data and works it into analytics and “customer intelligence ” for clients. It’s a niche that might raise a few eyebrows for its watching-your-every-move nature, but let’s face it — there are search analytics and blog analytics, so we shouldn’t be a bit surprised that social network analytics are starting to take off. |
Adotas: Networked Insights Boosts Its Customer Insights Tool 26 Mar 2008 00:00 CST Networked Insights today announced a new level of functionality to the Networked Insights technology platform. Companies will be provided with a deeper level of customer intelligence mined from interactions across all social media applications, including the lion’s share of third-party social networks. |
Buzz Marketing for Technology: Build Your Research Network Before You Need It (podcast with Dan Neely) 14 Jan 2008 00:00 CST I spoke with Dan Neely, CEO of Networked Insights and an advocate of customer-driven market research. I got a chance to ask him how customer-driven research works and how the best companies are taking themselves out of the center of research efforts and putting their best customers there. |
BusinessWeek: Market Research for Small Businesses 10 Jan 2008 00:00 CST Dan Neely, Networked Insights’ founder, says companies value being able to gather information directly from their communities. “It’s not just small businesses, but businesses all over are looking for tools to let them do the research themselves,” he says. The online community provides that tool, he says. |
BtoB Magazine: Forrester issues market research predictions for 2008 04 Jan 2008 00:00 CST Forrester projects that traditional market research firms will suffer this year as more large companies move market research in-house using do-it-yourself technologies. |
Best Engaging Communities: What Have You Learned From Your Community Lately? 28 Dec 2007 00:00 CST Here’s the key point that I learned from Dan: Do you want a community for “community sake” — because everyone else is doing it? Or do you want to really engage and learn from customers and are going to use the community as a platform to do so? |
Marketing Profs: How to Use Social Media for Search Engine Optimization 04 Dec 2007 00:00 CST Social SEO — tapping into how [customers] talk about you and your industry so that you can determine how they will search — is the most effective and foolproof way to master that art/science/guessing game of picking keywords. |
ClickZ: Artful Home Mines Customer Forums to Decide Web Strategy 21 Nov 2007 00:00 CST [Networked Insights] is like walking into a room with 500 of your customers sitting together and listening to their conversation. What a gift that is. |
iMedia Connection: Move from Eyeballs to Interactions 19 Nov 2007 00:00 CST As new web technologies continue to add an element of participation and influence for web users, a new metric is needed to encapsulate how people’s discussions and communication with each other is affecting your brand, and ultimately, revenue. This new metric is interactions. |
TechCrunch: The New Focus Group 15 Nov 2007 00:00 CST Being able to capture all of these discussions and mine them for meaning make them potentially more powerful than any focus group. |
 Mashable: Movable Type’s New Publishing Platform: Does It Need Ad Options As Well? 13 Nov 2007 00:00 CST We’ve seen with Networked Insights how this level of social media engagement and interaction can be used towards market research, and in turn utilized for improved ad networks. |
MarketingShift: Community Powered Market Research 08 Nov 2007 00:00 CST Startup Networked Insights has launched a new online platform for building community around brands, with the twist that the conversation are automatically mined for market research data. |
Venture Beat: Networked Insights Offers New Internet Market Research 07 Nov 2007 00:00 CST Networked Insights thinks it can do a better job of measuring public opinion than traditional companies like ACNielsen, by leveraging the Internet’s crowd power. If true, the decades-old market research industry could be in for a shakeup. The company has just raised $4 million in financing. |
Wisconsin Technology Network: Networked Insights launched with $4 million capital investment 07 Nov 2007 00:00 CST Networked Insights, a new market research firm, has formally announced its company launch along with the closing of series A funding of $4 million from Kegonsa Capital, a Madison-based venture capital firm. |
Research Magazine: Social Network Boom Fuels Research 2.0 Initiatives 28 Aug 2007 00:00 CST Networked Insights is named one of two new companies that are taking advantage of social networking technologies to enhance consumer-based research. |
Wisconsin State Journal: Firm to Offer Research Gained from Social Networks 24 Aug 2007 00:00 CST Networked Insights offers real-time market research gathered through social networks for consumers. Having raised $1 million in capital, with commitments for another $4 million in preparation for its website launch in September, Networked Insights is poised to be the leader in next generation marketing research companies. |
Featured Articles
Networked Insights named one of Fast Company's "Most Innovative Companies"
of 2012
By Danielle Sacks, Feb 13, 2012
Networked Insights Secures $20 Million in Funding.
By Cotton Delo, September 29, 2011
New Tools for Picking Hits
By Emily Steel, May 23, 2011
Media Resources
For more information, contact Jason Kapler
Socialize
+1 646-545-3900
+1 646-545-3900