Networked Insights uses new data from Twitter to launch Kairos® Audience Insights to help brands better connect with their opportunity audiences.
We have some exciting news announced from today’s Twitter’s Flight Developer and Data Conference: Networked Insights has worked closely with Twitter to launch Kairos Audience Insights, which will open new and expanded audience segmentation, insights, measurement and targeting tools to brands that advertise on Twitter.
To fuel this partnership, Twitter has provided Networked Insights with early access to its newest data innovation – the Audience API. With pilot access to this rich new data source, Networked Insights will expand on its ability to connect brands with their opportunity audiences and create highly tailored audience definitions, profile their interests and affinities across 25,000 dimensions and target them with engaging content. Brands including Under Armour and American Family Insurance have used these capabilities to create highly tailored audience definitions, profile their interests and affinities and target them with engaging content.
Twitter selected Networked Insights as one of two launch partners to integrate our Kairos platform on this massive new data playground, to make analysis easy for brands that want to learn valuable insights and surface new and unique audiences.
Chris Moody, VP of Data Products at Twitter commented, “The newly launched Gnip Insights APIs are the next step in providing global brands with the audience and content performance data they’ve been asking for. We’ve worked closely with Networked Insights to help them take advantage of this new data to deliver Twitter advertisers the insights they need to create, understand and target their audiences with data-driven content.”
We’re thrilled to break new ground with Twitter once again and extend the capabilities of Kairos Audience Insights to new brands. Like never before, brands now have the ability to learn more about their customers, faster than ever and immediately leverage insights into effective, efficient campaigns.
For more information, contact us or pre-register for our upcoming webinar with guests from Twitter, where we’ll take a deep dive into Kairos Audience Insights and learn how top brands are now able to understand their opportunity audiences in hi-definition. Pre-register for the free webinar here.