Analyst |
Gleanster: Gleansight: Social Intelligence August 1, 2011 00:00 CST The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. |
Forrester: Promoted Tweets: How Paid Media Fits Into Your Social Media Marketing July 28, 2011 00:00 CST Today Twitter announced they will be expanding promoted tweets into the user's timeline (they had previously only been in search results) on Twitter.com. Twitter is slowly rolling this out with some of its premier clients over the next few weeks. |
Forrester: The Five Ways Interactive Marketers Should Use Social Data July 19, 2011 00:00 CST Every year social media users around the world post hundreds of billions of pieces of social content about the products and services marketed to them. |
Forrester: Overcoming The Challenges Of Measuring Influence January 8, 2010 00:00 CST Harnessing the power of influencers can give Customer Intelligence professionals valuable insight to help improve their firms' marketing strategies. |
Gartner: Social CRM: The Next Generation of Customer Innovation January 6, 2011 00:00 CST Analyst Report: Gartner President on Social CRM |
Gleanster: Top Performers Look to Text Analytics to Listen to the Voice of the Customer January 5, 2011 00:00 CST Analyst Report: Deep Dive: Top Performers Look to Text Analytics to Listen to the Voice of the Customer |
Forrester: 2011 Listening Platform Landscape December 2, 2010 00:00 CST Analyst Report: There are hundreds of tools and technologies that help brands track online conversations, monitor consumer discussions, and find insight from the breadth of social media. The broad range of vendors means that buyers must navigate a fragmented and complicated market. Forrester recommends starting with internal planning before attempting vendor selection. |
Gleanster: Learn how Top Performers use Social Media Monitoring November 1, 2010 00:00 CST Analyst Report |
Altimiter Group: Developing Measuring Open Leadership Strategies July 30, 2010 00:00 CST Analyst Report: Developing Measuring Open Leadership Strategies from Charlene Li |
Analyst Report: Forrester: 2009 Groundswell Award entry (Oscar Mayer) November 14, 2008 00:00 CST Oscar Mayer teamed with Networked Insights to garner deeper consumer insights and inspire marketing innovation as well as explore ways in which Oscar Mayer could use social media to connect with consumers and identify opportunities for growth. |
Analyst Report: Forrester: 2008 Groundswell Award Entry (Guild - the Artful Home) November 11, 2007 00:00 CST The Guild, an online retailer of home decor and art products, was struggling to understand its customers and what was driving their purchases. The Guild had tried traditional market research techniques, with little success, so when remodeling their website in 2007, the company chose Networked Insights to help them gain customer intelligence through social media. |
Forrester Groundswell Blog: Groundswell Awards: love the diversity 25 Jul 2009 00:00 CST The third annual Forrester Groundswell Awards have been open for nominations for a month and a half. Oscar Mayer and Networked Insights are showing off "Bacon Lovers Talk" (BLT), a community that's delicious for everyone except bacon-hater Seth Godin, had reach #9 in search results for "best bacon," and attracted 197 daily visitors. |
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