Analysis – Beyoncé Before SuperBowl XLVII [Infographic]


SuperBowl XLVII fans aren’t just excited about the big game.

The upcoming halftime performance by Beyoncé is getting fans in a frenzy all across the social web, with many voicing their opinions about her music, brand endorsements, personal life, and how she compares to some of her contemporaries.

Networked Insights put together the following infographic that sheds light on the singer’s highly anticipated performance. The analysis was performed using Kairos®, the first marketing decisions platform used by brand advertisers, innovative marketers, and entertainment companies to extract consumer insights and real-time trends from social data.

Infographic design: Adrian Carpintero  |  @adrocarparas