Advertisers Can Now Target Networked Insight’s Custom Audiences Directly in Their DSP

Advertisers now have access to syndicated Networked Insights audiences through a number of demand side platforms (DSPs), including MediaMath, thanks to a partnership between Networked Insights and sovrn. Users of the media buying platform have access to pre-defined syndicated audiences, which are built using 25,000 consumer interest classifiers. Clients also have the ability to create custom attitudinal, behavioral and interest-based audiences to their own specifications.

Networked Insights’ audiences are constructed by analyzing and classifying discussions from readers and contributors on over 1 million blogs, forums and other social media sites on the sovrn network. Consumer interests are determined by both explicit and implicit mentions and include a diverse range of topics from politics, automotive, parenting, shopping, education, technology, religion, entertainment and more.

These targeted audiences allow marketers to go beyond general category and site targeting to target over 180 million consumers (monthly) across the social web based on specific brand relevant interests. Marketers can now combine their ability to leverage the Kairos® platform to deeply understand their audiences and content recommendations with the ability to efficiently activate those same audiences.

A small handful (listed below) of our 100+ syndicated audiences are already available via MediaMath. Additional syndicated audiences will be released soon. Custom audiences can be made available upon request.

  • Healthy eaters
  • Baby and toddler parents
  • Expecting parents
  • Major American sports fans
  • Kid-focused homes

To learn more about the partnership and audiences available, contact us.