Ad:Tech – Focus on the "Spender’s Game"


Thousands of marketing and brand executives joined together this week, as Ad:Tech, the largest digital marketing tradeshow of the year, hit the Big Apple.

The show is a great opportunity to see new advancements in advertising technology, hear about best practices in marketing, and learn from the industry’s most well respected leaders. It also allows marketers a glimpse into the future of the business.

Our CEO, Dan Neely, hosted Ad:Tech this year, which featured a wide range of keynotes—from Sheryl Connelly, Head of Global Consumer Trends and Futuring at Ford to Hollywood superstar Kevin Jonas—that focused on how brands can succeed in the eyes of evolving consumers.

Dan opened the show by talking about how technology advancements are transforming the way marketers think about ad spend. The theme of his opening remarks focused on what he dubbed the “Spender’s Game,” a play on the recently released blockbuster Ender’s Game, and an analogy for the importance of using data for smarter marketing spend.



He moderated a keynote that examined the current state and future issues for social advertising as well. The panel featured a high-profile lineup of executives, including:

  • Dhiraj Kumar, Head of Global Performance Solutions, Facebook
  • Greg Gunn, Vice President of Business Development, Hootsuite
  • Jeff Lakusta, Manager, Social Ads Team, Google Wildfire
  • Rudina Seseri, Partner at VC firm Fairhaven Capital

Marketing decisions and data were on the agenda for the lively panel discussion, touching on everything from using social to enable business outcome, developing cross-channel social ad strategies, moving consumers down the purchase funnel, and proving social’s value to CMOs.