Networked Insights
We are an ambitious, cutting-edge tech company on a mission to reinvent media planning. Our technology uncovers real audience interests that brands use to sync with their customers. The result is optimal marketing spend.

 

Leadership

Dan Neely

Dan Neely Founder and Chief Executive Officer Dan is Networked Insights’ founder and CEO. With over 10 years of management, operational and entrepreneurial experience with technology, manufacturing and services companies, he has expertise in customer intelligence and experience with the challenges companies face in gathering relevant, real-time insights about their customers.

As a serial entrepreneur Dan has played key roles in 3 other companies. Dan is a regular on Fox News and has been featured in the New York Times, MediaWeek, AdAge and Wired.Before starting Networked Insights, Dan helped spin a technology out of Brightstar the British Telecom incubator called Vidus, the company was acquired after 16 months by @Road. Prior to that he was the Director of Strategy at Scient the fastest growing services company in history; Dan helped Scient growth to 2000 employees in 18 months and it had a successful IPO in 1999 and a market cap of $7 billion. Before Scient, he was part of the founding team at eSurance, the first online insurance company. He graduated from the University of Georgia.

Gerry Komlofske

Gerry Komlofske President and Chief Operating Officer Gerry Komlofske is Networked Insights’ President and COO. He has over 20 years of consulting experience, having led Booz, Allen & Hamilton’s Global Computer and Electronics Group, and he held several management positions at Scient, including chief strategy officer.

At Networked Insights, he is responsible for day-to-day operations of the company. He has a unique understanding of how to improve efficiency in businesses and drive new levels of value from their resources. Previously, Gerry was CEO and President of Royal Palm Insurance Company, a privately held company founded to meet the needs of Florida property owners caught in the gap as insurance carriers reduce the amount of business they write in the state. Prior to his current role, he was an executive with Ritchie Capital, a Chicago-based private equity firm and, before that, president and CEO of IPIQ. Gerry earned a B.S. degree in engineering from Stanford University and an M.M. degree in management from J.L. Kellogg Graduate School. He has co-authored several books and articles in Asia and been quoted extensively in global publications.

Paul Dunay

Paul Dunay Chief Marketing Officer Paul Dunay, Chief Marketing Officer of Networked Insights, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Mr. Dunay is also author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). BtoB Magazine recognized him as a Top 25 B2B Marketer of the Year for 2009 and 2010. Mr. Dunay also received the 2008 DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth.

He has also been a finalist for six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and received two gold awards for Driving Demand.

Mr. Dunay’s blog, Social Media Darwinism, has been recognized as a Top 20 Marketing Blog for 2008 and 2009, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” He shares his significant marketing expertise with national media (Fox News, BusinessWeek and The New York Times), leading trade media (BtoB Magazine, MarketingProfs and Marketing Sherpa) and industry influencers (CMO Club, Marketing Executives Networking Group and ITSMA).

Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.

Brad Burke

Brad Burke Chief Technology Officer Brad is responsible for strategic planning, implementation, and support for the company’s IT needs. With more than 15 years of technology development and leadership experience, Brad has a proven record delivering results for data-centric companies.

Prior to Networked Insights, he served as CTO of The Patent Board, where he was responsible for company development, technology operations, and all data services. Prior to that, he was the director of technology at Qinteractive. He has previously held technology leadership positions at SBI and Company and Accenture. He holds a Bachelor of Science in manufacturing management from Purdue University.

Brad believes that the degree to which customers are more successful is the ultimate measure of any data solution or technology platform. Innovation comes in waves when you ensure the technology and engineering operations are flexible enough to pivot as customer needs evolve.

When unhooked from the world of social media, Brad is an avid outdoorsman with a passion for snowboarding and swimming.

Craig Desens

Craig Desens Senior Vice President, Client Services Craig Desens is Senior Vice President, Client Services at Networked Insights and is responsible for providing a suite of value-added services to clients in the consumer technology, CPG and media/entertainment industries.

The Client Services team validates and discovers key target audience segments for brands, reveals the specific topics and discussion themes within those audiences, and applies those insights to help clients get “in sync” with their content strategies and media plans using Networked Insights powerful technology platform & proprietary data structures.

Craig comes to Networked Insights with deep experience in the retail, CPG, technology/telecommunications and retail banking industries as a provider of marketing services. He has been a student of consumer behavior, brand & retail dynamics, and the use of data & information to drive business decisions throughout his professional career. Most recently Craig was with Geomentum, an agency that plans and buys targeted local promotional media, where he helped clients drive sales & improve profits while holding numerous senior leadership positions in account management, sales and business development, operations management and analytics. Craig developed his analytic chops early in his career conducting trade area analysis, modeling customer transactional data, and building sales forecasting systems both on the client side and as a consultant.

Dan Cropsey

Dan Cropsey SVP, Product Dan brings more than 25 years of global business, product and software development experience to Networked Insights.He has applied advanced technology solutions and services to critical businesses processes for hundreds of major retail, consumer packaged goods and media companies.

His experience spans the full marketing spectrum from brand management, marketing mix, media planning, advertising, merchandising and pricing through all major consumer touch points including social media, television, online, mobile, print and retail in-store.

Before Networked Insights, Dan was SVP, Technology and Product Development for Nielsen Catalina Solutions (NCS), a joint venture between Nielsen and Catalina Marketing. There he led development of advertising solutionsthat integrated Nielsen’s TV, Internet and household purchase panelswith retailer purchase data from more than 60 million shoppers and broader media consumption data from leading cable television and online publishers.

Prior to NCS, Dan held several other executive roles at Nielsen, including VP, Product Commercialization, and VP, Retail Strategy and New Product Development. He also was Vice President of Product Development for Efficient Market Systems. Dan earned his BA in Business Administration and Computer Science from Lakeland College.

Matt Wulff

Matthew Wulff Vice President, Product Management & Design Matthew Wulff is the Vice President of Product Management & Design. A natural problem-solver, Mr. Wulff brings this passion to every aspect of his life.

Before his NI days, Mr. Wulff was Business Systems Specialist at American Girl, supporting the web and direct marketing channels for one of the most successful businesses in Mattel’s portfolio. At American Girl, he also worked as a Senior Programmer/Analyst and Senior Production Control Analyst.

Prior to his American Girl days, Mr. Wulff was a Software Developer at a global logistics and moving company, Graebel Companies.

In a rare non-problem-solving moment, Mr. Wulff enjoys playing unconventional sports, like kickball. But he also devotes time for a few other important activities like tailgating for University of Wisconsin football and hockey games, reading mystery novels and visiting zoos and theme parks with his beloved wife.

We're always interested in talking to top performers

 

We're always open to new talent and people with big ideas, especially software developers and business-development professionals.

 

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