Mr. Harris has a 25-year track record of achievement in consulting, brand management, and integrated marketing communications. During his career, Mr. Harris has served as an advisor to leading enterprises, including: Google, The National Football League, Hyatt Hotels, Gillette, Citibank, FOX, Miller Brewing, Molson Breweries, Lands’ End, The Thermos Company, Audible, Sony, Activision and Time Warner. Mr. Harris graduated from the University of Michigan with a B.A. (High Honors), and from Northwestern University’s Kellogg School of Management with a Masters in Management. His views have been featured widely in the media, including The Wall Street Journal, CNN, New York Magazine, USA Today, Brandweek, and ESPN: The Magazine. He has also served as a lecturer in Integrated Marketing at Northwestern University’s Medill School, and as advertising columnist for Sports Business Journal.
Jim Schroer has been a leading marketing innovator for over three decades. Most recently, he served as president and CEO of Carlson Marketing, a leader in loyalty marketing and events. Schroer managed the agency’s 28 global offices, pushed the agency in interactive and mobile marketing, and significantly improved financial performance. Prior to his role at Carlson Marketing, Schroer was executive vice president for Global Sales, Marketing and Service at DaimlerChrysler. There, he redefined Chrysler, Jeep and Dodge brands and led breakthrough marketing campaigns. Before joining DaimlerChrysler, Schroer was vice president of Global Marketing for Ford Motor Company, where he patented consumer insight and branding processes, spearheaded Mazda’s “Zoom Zoom,” campaign, and led the startup of Ford.com. Schroer has also held positions in event marketing for NASCAR’s Winston Cup and as a vice president and partner at Booz Allen & Hamilton, a leading strategy consulting firm. A cum laude graduate of Carleton College, Schroer holds an MBA, with honors, from Harvard University. In addition to serving with various non-profit organizations and boards, Schroer has been published in the Harvard Business Review and is a recipient of the prestigious Booz Allen Professional Excellence Award.
Matthew Yorke is president, IDG Global Solutions (IGS), and is responsible for a sales organization that serves IDG’s largest technology vendor customers worldwide. He continues to serve as president, IDG Strategic Marketing Services (SMS), an organization that provides social media marketing services and multimedia programs for clients such as Microsoft, IBM, Dell, Avaya, Citrix, and Cisco. IGS serves technology vendors in the US, Europe, Middle East, Asia, Singapore, South Korea, Hong Kong, Australia, and China. Yorke relocated to the US from IDG Britain in 2004. In Britain, he served as senior vice president of business development in IGS. Yorke was directly responsible for representing IDG to clients and prospects internationally to develop innovative, integrated marketing programs for clients across IDG print and online media. One such program was voted by M&M Europe as best ICT campaign. He joined IDG Global Solutions in 1999 as business development director for Europe, Middle East and Africa. Yorke is a qualified attorney (Grays Inn, London).
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