3 Ways to Improve Content Planning
You know better than anyone how important fresh, relevant content is to your brand. Content planning should align your content with the needs of specific audience segments, creating value from every piece of content you develop and distribute.
For content planning to be effective, it has to begin with visibility into the topics and conversations that are important to your audiences right now. Your content strategy needs to be based on the trending interests that are divined from unprompted conversations like those found on social.