2017 Academy Awards Report
As a preamble to the 2017 Academy Awards, Networked Insights used our powerful audience intelligence platform Kairos to analyze almost 10 million online and social conversations about the movies over the past 3 months and discover who audiences think the real winners are.
We took a detailed look at the data around the races for Best Actor and Actress, Supporting Actor and Actress, Best Picture, and Best Director and asked:
- If social media users had a say, who would win?
- What about the top nominees resonates emotionally with audiences?
- What makes these audiences different?
- Is there one film that united different types of audiences?
For a detailed breakdown of all the major categories and conversations, download the full report.