Social Media more and more is becoming a data source to help brands understand consumer behaviors and interests. For this year’s Oscars the social chatter revealed some stimulating data-points that we’re interesting, but not necessarily actionable for brands and advertisers. Using our proprietary Topic Discovery Engine, Networked Insights dove into the social conversations to uncover insights brands could really leverage.
Although there are conflicting reports on the number or total tweets generated by the Academy Awards, what has become evident is the changing behavior of viewers. Unlike ever before, participants are embracing a multi-screen environment, transforming The Oscar experience from a broadcast into a real-time, digital conversation amongst friends and like-minded people through blogs, micro-blogs and social networks.
