Make Sense of Internet Chatter About BrandsMilwaukee Journal Sentinel, 06/23/09
Expressions vs. ImpressionsMacali Communications, 05/26/09

Why We’re Different

Focus

Virtual communities provide segment-based approach to social-media analytics so marketers can focus on the customers that matter most to their brands.

Discover

SocialSense automatically identifies emerging concepts and conversation that can't be found using simple keyword searches.

Who uses SocialSense?

  • Agencies — Cut through the noise to listen to client-specific segments. Use these insights to inform marketing strategy and creative direction.
  • Media Planners — Optimize media placement with integrated comScore Media Metrix data. Pre-inform and post-measure campaign effectiveness.
  • Public Relations — Identify influencers and conversations you need to be a part of.

Networked Insights Blog

Social Media Analytics, Humans vs. Machines 07/01/2009

The fine folks at www.research-live.com recently posted an email debate titled “Tracking online word-of-mouth: The people vs machines debate”. This debate featured Mike Daniels of Report International arguing the pro-human side and Mark Westaby of Metrica arguing the pro-machine side. This is a great debate and is definitely worth checking out, along with Nathan Gilliatt’s response. [...]



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