Using consumer data from across the social web, companies now have access to see how marketing is affecting target audiences in real-time. The challenge has shifted from identifying insights to activating on them.
Selecting the content that should represent your brand can be a precarious decision, but with real-time consumer data you can now mitigate risk through discovering the content that resonates the most.
Knowing the right media to reach consumers can be some of the most expensive decisions advertisers make. Real-time data enables you to determine the minimal effective spend required to activate engaging consumer experiences.
"Working with Networked Insights on the launch of Teen Wolf was invaluable. They quickly became an extension of our internal team and brought unique talent, speed and an incredible attitude. We received real, actionable insights that positively affected our weekly decisions in building both our social and TV audience that resulted in a very successful premier. It's one thing to be able to report on how the needle is moving. You're at another level entirely when you can help move the needle."
"Competent marketers react to social data, but smart marketers are directed by it. That is why we have partnered with Networked Insights to optimize our marketing and media dollars and capture the true potential of social data. By moving beyond monitoring and sentiment, we have really started to increase the value of our media and advertising by delivering double-digit efficiency across our entire spend."