How We do it
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Audience Sync
Using consumer data from across the social web, companies now have access to see how marketing is affecting target audiences in real-time. The challenge has shifted from identifying insights to activating on them.
- Brand positioning alignment
- Messaging validation
- Influencer identification
- Uncover trending topics
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Content Sync
Selecting the content that should represent your brand can be a precarious decision, but with real-time consumer data you can now mitigate risk through discovering the content that resonates the most.
- Discover content that resonates
- Identify sponsorship opportunities
- Define your messaging strategy
- Grow consumer engagment
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Media Sync
Knowing the right media to reach consumers can be some of the most expensive decisions advertisers make. Real-time data enables you to determine the minimal effective spend required to activate engaging consumer experiences.
- Identify the right media mix
- Optimize your media spend
- Activate new media channels
- Amplify consumer experiences
What We Deliver
Who We Work with
Featured Testimonial
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"Working with Networked Insights on the launch of Teen Wolf was invaluable. They quickly became an extension of our internal team and brought unique talent, speed and an incredible attitude. We received real, actionable insights that positively affected our weekly decisions in building both our social and TV audience that resulted in a very successful premier. It's one thing to be able to report on how the needle is moving. You're at another level entirely when you can help move the needle."
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"Competent marketers react to social data, but smart marketers are directed by it. That is why we have partnered with Networked Insights to optimize our marketing and media dollars and capture the true potential of social data. By moving beyond monitoring and sentiment, we have really started to increase the value of our media and advertising by delivering double-digit efficiency across our entire spend."
Case Studies
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Engaging an Audience
Problem: A major cable network wanted to maximize the reach and impact leading up to and immediately following the premiere of a new scripted series it was launching.
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Launching a New TV Series
Problem: A major network wanted to capitalize on the social media activity within its target audience to help guide marketing efforts for the series.
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Optimizing Marketing Plans
Problem: Because this was a new show, it was important to gather market data that could "pre-inform" the advertising buys for the rollout.
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Capturing new Markets
Problem: As Networked Insights analyzed social data to help our client — a wireless device manufacturer — address other media and advertising challenges, we discovered that our client's previous assessment of the online audience...
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